Copy
Fresh Tea 2016
View this email in your browser
Tea Info Shelf 

With just a few independent tea growers and producers most of the tea in Japan is sold through market auctions organized by the Japan Agricultural Cooperatives (JA). Tea farmers focus mostly on tea growing and production; for tea sales and distribution they rely heavily on JA. Usually after tea is made, tea farmers submit it to JA, that brings it to the auction, where tea buyers evaluate and it and make their bid. When evaluating tea buyers look at dry tea leaf color and shape, tea liquid color and taste as well as brewed tea leaf appearance. They then select the teas they want to bid and the price they are comfortable to offer, with the highest bidder receiving the tea. This year auction in Kyoto opened on 20th April, with over 40 farmers bringing their freshly made tea (over 3000 farmers participate in the market later in the season). Therefore, in the traditional tea industry Obubu is rather a unique case, as we both make and sell the tea independently. However, with auction prices going down every year more and more tea farmers are interested in working independently,
Like Obubu Tea - April 2016 on Facebook share on Twitter
Tea of the Month - Shincha 2016
Hand-made Tea
Medium-bodied with a lingering presence, this tea offers a pleasantly astringent experience accompanied by subtle notes of cherry and chives. Crystal clear in a cup it has an inviting herbal aroma with hints of clove. Picked and processed by hand this tea is truly one of a kind.
Like Obubu Tea - April 2016 on Facebook share on Twitter
Okinawa Sencha
Medium in body and smooth, Okinawa Sencha is naturally sweet with underlying elements of raspberry and corn. Radiant yellow in color it has distinct floral aroma with notable hints of lilac. Grown in Okinawa and made from Inzatsu cultivar this Sencha is one of the most aromatic Japanese teas.
Like Obubu Tea - April 2016 on Facebook share on Twitter
Sakura Tea
Light and smooth, this Sakura Tea is mildly salty with a floral aftertaste and undertones of plum. Transparent pink in a cup it has pleasant floral aroma with subtle hints of seawater. This tea is made from cherry blossoms preserved by salt and plum vinegar. Its slightly salty taste is common in Japan, as the tea itself is used for celebrations and special occasions.
Like Obubu Tea - April 2016 on Facebook share on Twitter
Sweet Sakura Tea
Light and silky, this Sakura Tea has a sweet taste with notes of strawberry. It is beautifully pink in a cut with a lingering floral aroma.  This tea is made from cherry blossoms preserved by sugar. While its salty version is more common in Japan, this tea offers one of the sweetest and most beautiful Japanese experiences.
Like Obubu Tea - April 2016 on Facebook share on Twitter
What's New? - Obubu on NHK World on 5th May

Being a unique agricultural venture with an international outlook, Obubu has received a lot of media attention recently. Through the past month production team for NHK World program Rising has been filming Obubu's activities and interviewing our staff and interns. The editing of the program has been finally completed and the program featuring Obubu will be braodcasted at 10:30am on 5th May (Japan time). The program has been made in English and will be shown all around the world, so tune in to see us and tell your friends.
Like Obubu Tea - April 2016 on Facebook share on Twitter
Coming Up - Nihon Ichi Tea Picking Event on 14th May
Every spring Obubu invites tea enthusiasts and friends to spend the morning picking young new tea leaves in a beautiful tea countryside in Wazuka, Kyoto. Tea from spring season is the most valued in Japan; and even more special – tea picked during this event will participate in the Japanese National Tea Competition to become Nihon Ichi (a.k.a. Japan’s number one). This year the event will be held on 14th May. If you are in Japan come to Wazuka and bring your friends! More information about the event is on our website here.
Like Obubu Tea - April 2016 on Facebook share on Twitter
Meet Obubu's Friends - Bartek
Who are you and what do you do? My name is Bartek. I’m a husband and a father by choice, a physicist by training and a dreamer of the day by nature. And, last but not least, a tea lover by chance, which turned into a passion.
How did you get to know Obubu? We were planning a trip to Japan and wanted to see some rural parts of the country, possibly in a tea-farming region. Google search led us to Obubu’s Tea Club, which we’ve immediately joined, and eventually spent some days with the wonderful Obubu Team.
What is Obubu to you? “Obubu” brings memories of cedar trees, and deer, and the smell of tea plantations. Of wonderful people, totally devoted to tea and spreading their message: that a single cup of tea brings together the soil, the water, the farmer and his work, the factory – that this is a whole culture. Obubu is important.
What is your favourite way to make tea? The simplest one: take the best tea I can get. Use the most beautiful pottery to prepare and serve it. Share it with friends. Enjoy the moment. Repeat as often as possible.
What message would you like to pass to Obubu readers and friends? “Obubus” are the people you can trust. They put love and devotion to every portion of tea they prepare. Seriously.
Like Obubu Tea - April 2016 on Facebook share on Twitter
Events of the Past Month - Spring Season Opening with the Traditional Tea Making Association

Every year spring tea season in Wazuka is started with a tea picking and rolling event organized by the Traditional Tea Making Association. The event starts before the sunrise with tea farmers and supporting community picking young tea leaves in the tea field. By around 8am about 12kg of leaves are collected, that then go to be rolled into tea. 6 hours of carefully handling the leaves are needed until they become ready to drink. Finished tea, then participates in the opening of Kyoto tea auction and for the last 9 years has received the highest bid in Japan! 
Like Obubu Tea - April 2016 on Facebook share on Twitter
Facebook
Facebook
Instagram
Instagram
Twitter
Twitter
YouTube
YouTube
LinkedIn
LinkedIn
Website
Website
Email
Email
Copyright © 2016 Obubu Tea, All rights reserved.


unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp