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If You Think Music Streaming Is The Devil, Think Again [Bobby Owsinski / Forbes] FULL STORY
It seems like a week doesn’t go by without someone from the “old music business” complaining about how small the royalty checks are these days and blaming it all on music streaming. Never mind that the person has no idea how the music streaming business works today.
YOUR MORNING COFFEE SPOTLIGHT: "Earnings Season" is Upon Us Again...

Universal Music’s Midyear Earnings Were Just OK on Paper, But Pretty Good for During the Pandemic [Glenn Peoples] FULL STORY

WMG Posts $519M Q3 Loss, Net Income Falls 53% [Hypebot] FULL STORY

Amid Pandemic, Sony Music Sees Double Digit Revenue Drop [Billboard] FULL STORY
COVID-19 Hit Major Labels Much Harder Than It Did Spotify [MIDiA] FULL STORY
COVID-19 was always going to have a significant impact on the music business, and with the Q2 results for all of the major music companies now in we can start to look at just how big that impact has been so far
Music became even more valuable on YouTube in 2019 [Pex] FULL STORY
In 2020, new social platforms like TikTok may be dominating headlines, but good old platforms like YouTube are still the trusted sources of views and revenue for most creators.

88.4% of videos on youtube generate fewer than 1,000 views [MBW] FULL STORY
Spotify Dreams of Artists Making a Living. It Probably Won’t Come True [Rolling Stone] FULL STORY

Musicians criticise Spotify CEO for saying it’s “not enough” to release albums “every 3-4 years” [NME] FULL STORY

Universal's stake in Spotify is worth over $1.6bn – but it's got no plans to sell up [MBW] FULL STORY

What Each Country Pays For Spotify Premium and How It Affects What Artists Get Paid [Hypebot] FULL STORY
Amazon Music Launches New Global Brand To Promote Artist Catalogs [MBW] FULL STORY
Amazon Music has launched what it calls [RE]DISCOVER, a new global brand developed to support artist catalogs across all music genres. The brand launched yesterday (August 5) with Bob Marley named as the first ‘Artist of the Month’.

Amazon Music HD is now free for 90 days – and there's no catch [WhatHiFi] FULL STORY
Here Are Vital, Easy & Impactful Ways Artists Can Be Involved in the 2020 Election: Guest Commentary [Billboard] FULL STORY
A changing of the guard is upon us. Or should be. Millennials and Gen Z make up 37% of our electorate, according to Pew Research Center. Gen Z is the most diverse voting bloc in the history of our country. 
The Pandemic Effect: Music Creation And Consumption Are Changing Fast [Forbes] FULL STORY
Months of lockdowns, mixed emotions, and isolation for music creators and fans alike, are fueling innovations in music creation and consumption.
Majority Of U.S. House Says Musicians Should Not Be Paid When Their Song Is On The Radio [Hypebot] FULL STORY
A  majority of the U.S. House has signed on to support radio’s lack of payments to performers, a practice which every other country in the developed world rejects as unfair.
Paid Streaming Grows as Consumers Head Indoors (Again): Five Key Insights From Nielsen Music/MRC Data's COVID-19 Report [Billboard] FULL STORY
With rising COVID-19 cases across the United States, many Americans are spending more time indoors and leaning on entertainment more than ever for information, connection and comfort.
Music Tectonics conference goes virtual in October [MusicAlly] FULL STORY
Last year’s Music Tectonics conference in Los Angeles was a welcome addition to the industry calendar, and it’s returning for its second year on 28-28 October.
How to Process Music Industry Data [Berklee] FULL STORY
The following is excerpted from the Berklee Online graduate course Data Analytics in the Music BusinessThe end goal of working with data is to reach actionable insights and intelligent recommendations.
A Country Song Rode the TikTok Train to Number One in 12 Hours [Rolling Stone] FULL STORY

Microsoft Aims To Close TikTok Deal Within 3 Weeks, Could Pay $30 Billion (Report) [Tubefilter] FULL STORY

Where TikTok fits in Microsoft's music strategy [Cherie Hu] FULL STORY

As TikTok’s Aquisition Clock Is Ticking, Instagram Officially Rolls Out Copycat ‘Reels’ [Tubefilter] FULL STORY
Better Concert Livestreams Are Coming. But You’ll Have to Pay for Them [Rolling Stone] FULL STORY
Paid livestreams from artists like BTS are netting millions of dollars, skyrocketing brand-new startups to the top of the music industry, and making labels and talent agencies scramble to adapt. Will they last?
Bandcamp, Twitch & Discord: The New Online Rap Communities [DJBooth] FULL STORY
Unlike most streaming services, [Bandcamp] users are encouraged to interact with—and directly purchase music from—their favorite artists. Artists receive the lion’s share of the profits, and fans can opt to sign up for a newsletter.
'The Song Sommelier' Brings Vinyl-Era Art and Storytelling to Streaming [Muse] FULL STORY
At The Song Sommelier, Keith Jopling strives to bring "vinyl values" to music streaming. Launched last year, the site features curated playlists accompanied by deep-dive, highly personal essays about artists and trends, along with original "album cover" artwork.
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COLORS, DSCVR, and NPR: The Growth Power of YouTube Sessions for Artist Careers [Chartmetric] FULL STORY
In varying degrees, COLORS x STUDIOS, Vevo DSCVR, and NPR Tiny Desk YouTube sessions can help grow an artist's Spotify and Instagram followers — and ultimately, their career.
Click image to learn more
YOUR SECOND CUP

• Alt TikTok Is Music’s Latest Scene, and Straight TikTok Has Noticed [Rolling Stone] FULL STORY 
• 4 Ways To Promote Music On Twitch (Besides The Obvious) [Hypebot] FULL STORY
• Amped Distribution Continues To Surge During Covid-19 As It Bolsters Its Label Roster With Key Signings [Music Connection] FULL STORY
• The most comprehensive list of genres of music available on the Internet [MGL] FULL STORY
• Types of Publishing Deals and How They Work [Symphonic] FULL STORY
• Q&A: Facebook Ad Targeting with Kayla & Matt [Cyber PR] FULL STORY
• Sony, Universal, Warner Music Ask Employees to Work From Home Until 2021 [Variety] FULL STORY
• Spotify Head Of Songwriter, Publishing Relations Jules Parker Works To Spotlight Behind-the-Scenes Creators [Hypebot] FULL STORY
• Top composers used to head to Hollywood. Now they’re into games [Wired] FULL STORY
• We Are At a Turning Point for Social Music [MIB] FULL STORY
• Tailor Your Music Marketing Campaigns For Different Types Of Media [Hypebot] FULL STORY
• The Importance of Instrumental Mixes [Symphonic] FULL STORY
• Google Play Will Bite the Dust in December As Migration to YouTube Music Continues [Billboard] FULL STORY
• Twitter’s Potential Subscription Features Include Undo Send, Auto Response, Custom Emojis, No Ads [Tubefilter] FULL STORY
• Pandora, SiriusXM Debut New Weekly Chart, Playlist [MusicRow] FULL STORY
• David Byrne On Saving Independent Venues [Pollstar] FULL STORY
• Recording Academy & A2IM Applaud New Senate Bill That Bars Radio Conglomerates From PPP Funds [Billboard] FULL STORY
• Radio’s roadmap to gen z listenership [Edison] FULL STORY
• 50 years on, the wild story of ‘Creem: America’s Only Rock ‘n’ Roll Magazine’ gets told [OCR] FULL STORY
• Lady Gaga, talk-show host? 'Gaga Radio' debuts Friday on Apple Music [USAToday] FULL STORY
• How to Go Live on Instagram in Five Easy Steps [Hubspot] FULL STORY
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