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How Music Promotion is Going to Change in 2021 (Spotify Growth, FB Ads and Beyond) [Simpl] FULL STORY
Music marketing is dead. It’s time to give up, pack your bags, and forget every single thing you thought to be true about music marketing. And that’s the mindset I would like for you to have when reading through this guide.
Spotify Hits 155 Million Paid Users, $9.5 Billion Revenue in 2020 [Billboard] FULL STORY

A Graphic Look At Spotify’s Q4 2020 [Hypebot] FULL STORY

Spotify's Market Value Drops $5.3B Due to Underwhelming 2021 Guidance [Billboard] FULL STORY
Zoom Q&A: How To Have a Kickass 2021 as an Independent Artist or Record Label [Symphonic] FULL STORY
New Year, New Goals! This year, we published our Ultimate Guide for a Kickass Year to help you start the year off right. Ready to learn even more? Join Randall Foster and Jay Gilbert as they break down your questions in our upcoming Live Q&A.
Music workers’ jobs disappeared, but their bills didn’t [Chicago Reader] FULL STORY

Even before Covid, music was broken. Let's use this moment to hit reset [Guardian] FULL STORY
My $500 Song Promotion [Brian Hazard / Hypebot] FULL STORY
What does it cost to promote a song? Brian Hazard of the project Color Theory walks us through his experience spending $500 to promote a song across various platforms, and what sort of returns he saw for the expense.
How do I cut through the noise? Branding. [Amber Horsburgh] FULL STORY
Artists often ask me, what is step number one in marketing a release? "I've finished the mixes, I'm thinking of putting out the first single, what do I do first?" My answer: work on branding. This is especially true for streaming artists.
Spotify Analytics: Evaluate Artists, Track Playlists, and Get Insights [Viberate] FULL STORY
As the live events industry ground to a halt in 2020, many musicians, labels and other pros turned to streaming on Spotify to secure additional revenue.
Create Music Unveils Credit Card for Streaming Royalties: 'We Would Like to Be the Artists' Bank' [Billboard] FULL STORY
Now in beta, the card looks to fulfill the company's goal of speeding up artist payouts -- while helping pioneer a new financial model for the music industry.
Sony Music Buys AWAL, Kobalt Neighbouring Rights in $430M Deal [Billboard] FULL STORY

Why is Sony Music spending $430m to buy AWAL? [MBW] FULL STORY

Sony Music revenues soared above $4.5bn in 2020, after huge final quarter of the year [MBW] FULL STORY
Morgan Wallen’s Record Deal ‘Suspended Indefinitely’ Following Racial Slur Video [Rolling Stone] FULL STORY
Morgan Wallen’s record label announced Wednesday morning that it has “suspended Wallen’s record contract indefinitely” following a video that surfaced showing the fast-rising country singer using a racial slur.
T.J. Osborne Is Ready to Tell His Story [Time] FULL STORY
Brothers Osborne frontman T.J. Osborne hopes to see Nashville become more inclusive. “I’m very comfortable being gay,” he says. “I find myself being guarded for not wanting to talk about something that I personally don’t have a problem with. That feels so strange.”
The ultimate guide to selling band merch online [Bandzoogle] FULL STORY 
Somewhere along the way as you steadily grow your band’s following, the question is bound to come up: Should we start selling merch?
9 Tips For Record Labels, Artists To Stay Connected With Audiences [Hypebot] FULL STORY
As with artists, record labels have been forced to reinvent themselves in an effort to remain relevant and afloat in a pandemic-stricken industry. This includes finding new ways to foster a connection with their audience, something for which we have a few tips.
Why Soundcharts, used by all three major record companies, is ‘not your typical music data aggregator’ [MBW] FULL STORY
Soundcharts really gives you a clear picture of the global music landscape, what goes up, what goes down, finding trending songs, tracking your own roster, being alerted in real-time – it just works.
How to Get More Views on TikTok as a Musician [Symphonic] FULL STORY

How TikTok Is Steering Established Artists In New Directions [Forbes] FULL STORY 

Hoobastank Is Huge on TikTok—and Loving Every Minute of It [Daily Beast] FULL STORY 
9 Bedroom Pop Artists We Can’t Stop Listening to Right Now [Flypaper] FULL STORY
Rather than depend on an algorithm to try to get introduced to some of the best and most creative artists out there right now, we figured we’d profile some of our favorites. Here are nine bedroom pop artists we’re loving right now.
YOUR MORNING COFFEE The Podcast: Episode #25 LISTEN HERE
In this new episode, Jay Gilbert and Mike Etchart discuss:
• The Three Biggest Myths Deluding the Modern Music Business
• Best Music Industry Newsletters You Should Subscribe To In 2021
• DistroKid Launches 'Matchmaking Service' To Help Labels Find Unsigned Artists; Republic Records Named First Partner,
• Searching For Consolidated, Purposeful, Actionable Streaming Music Data.
YOUR SECOND CUP
 
• Free Music Streaming Royalty Calculator [Hypebot] FULL STORY
• A Field Guide to Music’s Potential Crypto Boom [Rolling Stone] FULL STORY
• After The Livestream Gold Rush: Acquisitions, Startups, Consumer Adoption Usher In New Era [Pollstar] FULL STORY
• Grammy Awards: Details Emerge About Rescheduled, Audience-Free Show [Variety] FULL STORY
• Dissecting The Streaming Inquiry: User-centric royalty distribution [CMU] FULL STORY
• Will the United Kingdom Reshape the Record Industry? [David Turner] FULL STORY
• As Jeff Bezos Takes Off, Meet His Earthbound Successor [NY Times] FULL STORY
• Warner Music Group Earnings: Streaming Boosts Label to Record Quarter [Billboard] FULL STORY
• T.J. Osborne Comes Out as Gay [Rolling Stone] FULL STORY
• Results, Recommendations From The Artist Rights Watch MLC Awareness Survey [Chris Castle / Hypebot] FULL STORY
• YouTube Copies Twitch With Clips [Hypebot] FULL STORY
• Music Business Outlook for 2021: Industry Takes a Hit, but It Is Bouncing Back [DataArt] FULL STORY
• Neil Jacobson secures IPO for $200m acquisitive music company, now trading on the NYSE [MBW] FULL STORY
• Word Of Mouth Marketing: What It Is, How To Cultivate It [Bobby Borg / Hypebot] FULL STORY
• WhoSampled: Chris Read on the Art and History of Sampling Music [Berklee Online] FULL STORY
• These Are the Hip-hop Mixtapes We Need on Streaming Services ASAP [XXL] FULL STORY
• Looking Into Beatport’s 2020 Trends And Winners [Music Think Tank] FULL STORY
• Joe Budden Brings Podcast to Patreon, Joins Company as Head of Creator Equity [Billboard] FULL STORY
• Release Party Creates Platform To Support Artists To Debut Their Music [Music Think Tank] FULL STORY
• Discogs Announces Top 100 Most Expensive Vinyl, CDs, and Cassettes [Discogs] FULL STORY
• SiriusXM Ended Pandemic Year With $8 Billion in Revenue, Bump in Subscribers [Billboard] FULL STORY
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