The State Of Vinyl (from someone who works at a vinyl pressing plant) 
[Your Morning Coffee guest post by Sean Rutkowski, VP at Independent Record Pressing] FULL STORY
"So many people have reached out to me questioning the recent craziness happening in the world of vinyl records, so it only seems appropriate to write about it.  In case you didn’t know, I am a VP at Independent Record Pressing in Bordentown, NJ."
The Good and Bad of Spotify's Q2 2021 Earnings: Analysis [Billboard] FULL STORY 

Spotify and music listening 10 years from now [MIB] FULL STORY

Spotify adds an attention-grabbing ‘What’s New’ feed to addict users to its app [TechCrunch] FULL STORY
Why fan engagement is so important to artist’s teams [Hypebot] FULL STORY
Although we talk a lot about the artist fan relationship, the value of that connection extends to the rest of an artist’s team as well. In this piece, Nashville based fan engagement platform With the Band breaks down why this broader connection is so important.
Fan retargeting explained and how Bandsintown made it easier to sell more tickets [Hypebot] FULL STORY 

Beginners guide to Facebook, Instagram ads for musicians [Hypebot] FULL STORY 

Facebook video strategy [2021] [Hypebot] FULL STORY
This Creator Showed That Getting Millions Of Views Doesn't Necessarily Mean You're Going To Make Money [Buzzfeed] FULL STORY 
"Typically, if you're just someone who doesn't make videos and you randomly get a viral video, there are a lot of companies that contact you quickly to monetize your video. They jump in, and you sign away the rights to it," 
Music is no longer about consumption, but participation (and women are leading the charge) [MIDiA] FULL STORY
42% of females age 16-19 play an instrument or sing, dipping only slightly for those age 20-24. For their male counterparts the number rests at only 28% across both age groups. 
YouTube Hits $7B in Ad Revenue, Tops Wall Street Expectations [Billboard] FULL STORY 

YouTube is now generating over $3m per hour from ads [MBW] FULL STORY 
Two years ago, Pandora was acquired for $3.5bn. It's since lost over 10m users [MBW] FULL STORY
Yet two years on from the moment Sirius committed a multi-billion dollar sum to buying Pandora, the US-only music service’s user base continues to shrink rapidly.

SiriusXM Subscribers, Earnings Report for Second Quarter [Hollywood Reporter] FULL STORY 
Are We at the Dawn of A&R Data Wars? [Music Tomorrow] FULL STORY 
Even though the success can’t be predicted based on pre-existing data, A&R still became the single most data-driven position in the industry over the past years.
Live Nation selling $20 concert tickets to help it bounce back from the pandemic [MBW] FULL STORY
The bare facts: in the 15 months to end of March 2021, Live Nation’s revenues (across all divisions) fell year-on-year by the head-bending figure of $10.76 billion.
NFTs May Seem Like Frivolous Fads. They Should Be the Future of Music [Rolling Stone] FULL STORY

Stablecoins, Bitcoin’s wild volatility, and how the crypto market works [MusicAlly] FULL STORY
How to write songs 'with fans' on TikTok [Bandzoogle] FULL STORY 
Not only has the platform given independent artists the chance to have millions of people hear their new unreleased songs, but it’s given them a unique way to connect, interact, and develop their fanbases. What better way to interact with fans than to have them help you write your songs?
UTA on the brand partnerships boom [MusicWeek] FULL STORY 
UTA's brand partnerships team have revealed how the number of artist tie-ins have exploded since the onset of the pandemic. “We grew the business by 25% despite Covid and we’re up 400% in 2021, which speaks to the momentum we’re having in the space."
YOUR MORNING COFFEE, THE PODCAST: Episode #50 LISTEN HEREOn this latest installment of the Your Morning Coffee Podcast, Jay and Mike chat about these articles:
- Why Are We Still Measuring Artist Success With a Major Label Yardstick?
- Billboard's U.S. Money Makers: The Top Paid Musicians of 2020
- Vinyl Keeps Setting Records
- How A Viral Song On TikTok Turned Into An Artist’s Worst Nightmare
- Will Songfinch Become 'Cameo' For Songs?
A marketing guide for independent artists [Hypebot] FULL STORY 
In this comprehensive guide for indie musicians, we break down what music marketing is, the different elements of a music marketing campaign, and how to successfully pull one off.
7 Useful Productivity Tools For Independent Musicians [Symphonic] FULL STORY
Looking for new resources to boost your productivity? Manage your finances, form better habits, and get shit done with these useful productivity tools. Here are some of our favorites for independent musicians…
This virtual artist just signed to a major record label in China. One-off gimmick – or sign of the future? [MBW] FULL STORY
The most famous virtual artist in the West – as in, an AI-generated performer – is perhaps Lil Miquela, with her 3 million Instagram followers and hundreds of thousands of monthly listeners on Spotify.
MTV Brings Back ‘Behind the Music’ in Weekly Podcast Series [Variety] FULL STORY 
MTV is launching a podcast version of “Behind the Music,” the ’90s-era music documentary series that originally aired on VH1, with a selection of the best episodes — updated and remastered for audio.
• Lollapalooza To Require Vaccination Card Or Negative Test To Attend The Festival [NPR] FULL STORY
• LyricFind Partners With eOne Music To Launch Free Automated Lyric Videos [AllAccess] FULL STORY 
• IGTV vs. Reels vs. Stories: How to Leverage Each Instagram Video Type For Your Brand [Shortstack] FULL STORY
• Woody Guthrie Returns, Thanks to Modern Indie and Americana Acts [Rolling Stone] FULL STORY
• Spotify, Giphy Partner to Make GIFs Sing [PC Mag] FULL STORY
• SONG SOMMELIER: KT Tunstall [Song Sommelier] FULL STORY 
 Why Are There Suddenly So Many Music Documentaries? [Vice] FULL STORY 
• Universal Music Posts $1.8B in Quarterly Revenue Ahead of Public Listing [Billboard] FULL STORY 
• VNUE to Acquire Livestream Company StageIt [VARIETY] FULL STORY 
• Spotify makes paid shows from Slate, Acast, and more playable from its app [Verge] FULL STORY 
• How To Maximize Your Back Catalog While Working on New Releases [Symphonic] FULL STORY
• Tencent Music given 30 days to end exclusive deals with global labels in China [MBW] FULL STORY
• Live Music Biz Generated $132.6B in Economic Activity in 2019, Study Finds [Billboard] FULL STORY 
• Artist And Inventor Collective The Rattle Receives $1.5m Investment For Venture Label [AllAccess] FULL STORY 
• Future-Proofing Brands Through Music [Muse by Clio] FULL STORY
• TuneCore Introduces Free New Service for Independent Artists [P&S] FULL STORY
• Here's yet another Spotify feature Apple Music should steal [iMore] FULL STORY
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Your Morning Coffee is brewed fresh for you every Friday morning by Jay Gilbert at Label Logic. We can help you compete in this new music business. Text us at (310) 405-4155.
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