Improving Foster Carer Attraction, Recruitment and Retention Project 
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Foster Carer Attraction and Recruitment Project
Sector Update
Campaign Launch - 21 January 2016
We are excited to announce that the Fostering Connections Attraction & Recruitment Campaign will be officially launched by the Hon Jenny Mikakos, Minister for Families & Children and Minister for Youth Affairs, on Thursday 21 January 2016 at the Melbourne Museum. 

Formal invitations will be sent shortly to agencies to come along and celebrate foster carers and the collaborative efforts of the sector to attract more carers. 

On the day of the launch, the following will go live:
  • new creative campaign aimed at raising the awareness and reputation of foster care, attracting more carers from a diverse range of backgrounds and reinforcing how foster carers are valued. 
  • The new Fostering Connections name and branding will be unveiledAgencies will be sent branding guidelines and a creative pack early next week, including downloadable posters, so you can extend the campaign with your own local marketing.
  • The new centralised Fostering Connections website will go live, replacing the Foster a Brighter Future website.  People will be able to fill out an enquiry form and be referred to an agency of their choice in their area or else will have a suitable agency chosen for them via an automated allocation process (based proportionately on targets).
  • The centralised Enquiry Line will be promoted (using the existing 1800 013 088 number).
Further information regarding campaign advertising as well as a creative pack will be sent to agencies next week.
Update on Carer Management System
The Project and IT team are working hard to finalise the Carer Management System in time for the launch. If you weren’t able to attend the CMS information sessions last year or need to refresh your memory, don’t forget that you can access the webinar recording, PowerPoint presentation and FAQs on the Project Online Reference Library webpage.

To recap on the roll out arrangements:
  • MacKillop, OzChild and Berry Street will have the system fully implemented and ready to use from the project ‘go live’ date of Thursday 21 January.
  • Additional agencies to come on board in mid-February. 
  • A shared training and information session calendar will exist within the CMS, allowing agencies to open up training dates and resources across the sector, expanding the number of options available to attend training or information sessions. In order to assess how effective this resource is and whether or not it is being utilised sector-wide, feedback from agencies will be monitored over the coming months by the Project Team.
Please don’t hesitate to contact the Project Team if you have any other queries regarding the CMS roll out.
Why a centralised Carer Management System?
For individual agencies:
  • greater efficiency
  • carer records stored in one place
  • less duplication in record-keeping
  • greater insight into the carer journey. 
For the sector:
  • a modern database producing rich data about the carer experience state-wide, which will allow us to:
    • develop more effective, targeted marketing strategies
    • build a strong evidence base
    • provide a better understanding of when and why carers exit the system.
Centralised Enquiry Line
The Operations Working Group is in the process of engaging a new Enquiry Line Operator. The EOI process will be complete in early February and a new operator will begin from late March.

Marita Dunphy is our current Enquiry Line Operator while the Enquiry Line continues to operate out of the Centre for Excellence. 

Marita is working on a manual, including scripts and processes for responding to new enquiries generated by the attraction campaign and will oversee the transition to an external provider to ensure there is continuity of quality service.

Marita will be in touch with agencies soon to ensure there is clear communication and support during the attraction campaign. 
Foster Carer Attraction and Recruitment Project Reference Library
The Project Team have created a Reference Library accessible via a hidden page on the Centre for Excellence website.

This library contains project-related resources which will be added to and updated on a regular basis, enabling agencies to access and keep up to date on all essential project information and training.

The Project Reference Library is accessible here

For any queries regarding the Reference Library or requests for information to be included on the page, please contact Dan Christie on or 03 9094 3512.
Items we still need from some agencies
We are still awaiting the following information from some agencies:
  • Foster Carer Training and Information Session dates for 2016
  • Key contact responsible for booking training and information sessions on an ongoing basis
If you have not yet had a chance to provide this information, please do so as soon as possible.

Please direct any queries to Dan Christie at or 03 9094 3512
Have questions or need further information?
Project Team
If you have any questions, concerns or feedback, please don’t hesitate to get in contact -
Acting Project Manager (while Mary Fall is on leave)             
Serina McDuff                        03 9094 3504 / 
Stakeholder Manager     
Virginia Henshall                   03 9094 3511 /
Project Support              
Dan Christie                          03 9094 3512 /

Bronwen Sewell                    03 9094 3505 /
Copyright © 2016 Centre for Excellence in Child and Family Welfare, All rights reserved.
Updating you on the latest developments from the project to attract, recruit and retain more foster carers across Victoria.

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Centre for Excellence in Child and Family Welfare
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