Today SANKOFA.ORG and TIDAL have officially released “17,” a new Visual EP featuring music by artists Ty Dolla $ign, Raphael Saadiq, Mali Music and Elijah Blake.
"17" is a tribute to the countless men and women who have fallen victim to racial and police violence -- including Trayvon Martin, who died at the age of 17 nearly five years ago (on February 26th). At a time when protest music is beginning to make a resurgence, "17" highlights the role of artists and entertainers in the ongoing push for racial and social justice.
Funds raised from the consumption of "17" will be used to support SANKOFA.ORG's social justice grassroots partners who are working and organizing on the front lines for progressive social change. To coincide with the Visual EP’s release, SANKOFA.ORG and TIDAL have launched the social campaign #IAM17 encouraging people to share and post their own stories about where they were and what they were doing at age 17.
As a valued ally of SANKOFA.ORG, we would greatly appreciate your support in sharing "17" and the #iam17 campaign with your followers , and have prepared some sample social media posts to make things easier. Please feel free to amend the posts to be in your own voice to make the message more personal to you.
SUGGESTED COPY - ANNOUNCEMENT
Our work is never done and the new Sankofa visual EP '17' is a powerful reminder. Watch it now on TIDAL. tidal.com/sankofa #IAM17
SUGGESTED COPY - CAMPAIGN
#iam17 > {accomplishment you made past the age of 17}
EXAMPLE:
#iam17 > purchased my first car
#iam17 > graduated college
