Looking ahead to the 19th ICORIA 2020 in Bordeaux, CfP EAA Research Grant, Advances in Advertising Research X

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EAA Newsletter

No. 46 // October 2019

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Looking ahead to the 19th ICORIA 2020 in Bordeaux, France

The 19th International Conference on Research in Advertising 2020 will be held in Bordeaux (France). Formerly known as the Sleeping Beauty, Bordeaux has completed its transformation: beyond vineyards and beaches, Bordeaux is an amazing city with its famous “Water Mirror”, the 229 steps of the Pey-Berland Tower and the longest shopping street in Europe (rue Sainte Catherine). Listed as a “World Heritage Site” by UNESCO, Bordeaux has been awarded the European Best Destination (2015) and the 2nd city in the world one should visit according the New York Times (2016). The conference topic “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.

The venue INSEEC School of Business & Economics is located a few minutes from the city center. All hotels and venues will be within walkable distance. ICORIA 2020 will start on June 25th with the 7th doctoral colloquium and a welcome reception in the evening. On Friday June 26th and Saturday June 27th, researchers will present papers on advertising and communication related topics. The gala dinner on Friday and the social event on Saturday will provide a great opportunity for networking and collaboration. The conference chair manager is Alexandra VIGNOLLES (


More information about the doctoral colloquium can be found here.

The call for papers is presented here.

You can follow the conference on Twitter (2020Icoria), Instagram (icoria2020) or on Facebook (Icoria2020).

For the second year, EAA offers research grants to encourage high-quality advertising research to be presented at ICORIA 2020 conference. For more information about the grant criteria and application, please refer to the Awards & Grants-page on the EAA-website.

EAA Research Grant - Call for Submissions

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy announces the first call for a yearly EAA Research Grant.

The total awards are € 3,000 each year. Applicants can apply for a maximum of €1,500. If multiple researchers request a smaller amount, more than two grants may be awarded.

The lead applicant of the project must be EAA or EAA / AAA joint member. All EAA of EAA/AAA joint members are eligible to apply as leading or as co-applicant for one grant each year. The funding (up to € 1,500) must be used for research-related expenses. Applications should be submitted via email to, no later than March 15, 2020. The EAA Research Grants will be awarded during ICORIA. More about the grant criteria, application and selection process can be found here.

Advances in Advertising Research X

The new edition of Advances in Advertising Research, published by the European Advertising Academy (EAA), is available online. The tenth edition includes a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia, Spain. This edition addresses new research on digital communications and multiple touchpoints, creativity in advertising and consumer response to multiple communications. It reflects the multiple and very diverse consumer touchpoints in an omni-connected world.
The book is available online.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit

Conference and Journal Announcements

Journal of Advertising themed Issue on Future Directions in Advertising Research
JA has released a themed Issue on Future Directions in Advertising Research. In this issue, internationally-renowned leading scholars offer critical reviews of the relevant literature and identify important gaps that remain unfulfilled in major subject areas, such as online advertising, social media, media multitasking, environmental advertising, celebrity endorsement, sponsorship, product placement, advertising creativity, gender, public policy, the role of emotions, and cross-cultural issues. Here is the link
Journal of Advertising Themed Issue Call "Promises and Perils of Artificial Intelligence in Advertising"
Editor-in-Chief: Shelly Rodgers, University of Missouri, United States The submission deadline is March 15, 2020.
Artificial intelligence (AI) research is gaining momentum in many fields such as marketing, communication, psychology, technology, and health, but research on AI and advertising research is limited, suggesting significant opportunities. A diversity of theoretical and methodological approaches that examine “promises and perils” of AI in advertising are welcome.
For additional information regarding the Themed Issue, please check this link or contact the incoming Editor-in-Chief (starting January 1, 2020), Dr. Shelly Rodgers at:
Journal of Advertising Special Section Call: Advertising in Hospitality, Tourism and Travel
Special Section guest editor: Dr. Marla B. Royne (Stafford) The submission deadline is February 29, 2020.
For additional information, please contact the JA Special Section guest editor at or or check this link (.pdf).
Journal of Current Issues and Research in Advertising, Special Issue “Devil or Angel on my Shoulder? Vice and Virtue in Advertising.”
Due date is June 1, 2020. For additional information visit this page or contact Barbara Phillips, JCIRA’s editor.
Case Studies in International and Multicultural Advertising
The issue of how individuals embrace diversity and multiculturalism in daily life and in the workforce has been an on-going topic of discussion in educational and professional settings.
Considering this ongoing debate and the potential for fascinating discussions around it, the Journal of Advertising Education will be the host of a Special Issue in Cases in International and Multicultural Advertising, which will be announced Fall 2019.
For additional information, please check this link.
Guest editors: Juliana Fernandes, University of Florida, Craig Davis, Ohio University.


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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