Looking ahead – ICORIA 2019 in Krems Austria

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EAA Newsletter

No. 44 // June 2019

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Looking ahead – ICORIA 2019 in Krems Austria

Designing experiences is the theme for this year’s ICORIA. Besides experiencing the multitude of topics of the 116 accepted papers in the various sessions of the conference, we want to provide you with an outlook on this year’s Conference program.

The PhD Colloquium will be held in the Gozzoburg, the oldest building in the city, but the youngest member of IMC Campus, so you can exchange ideas and learn essentials for the academic life in the historic Wappensaal.

On Thursday, we will start with a get together in an Austrian institution: a typical “Heurigen”. Experience here local wines and some hearty food like typical ham and horseradish or Blunzn (the Austrian version of black pudding). After the reception, you may join the Night Guard Tour to learn more about historic Krems.

On Friday, Simona Botti from London business School and Georg Jeitler will address in their keynotes decision-making experiences as well as the relationship between advertising and white-collar crime. Enjoy furthermore the many little experiences from different culinary arts to poetry corners as well as virtual reality throughout the conference days. The conference dinner will champion the Apricot while cruising through the picturesque Wachau Valley and presenting the different awards.

On Saturday, the conference closes with an optional Tour in Vienna and see some of the secret places in Vienna. You may afterwards head for dinner in the city or enjoy some of the events.

Martin Waiguny and his team really look forward to welcoming the EAA and ICORIA family. Also follow us on instagram or facebook for recent updates @icoria2019

Please also visit our webpage for the detailed conference programme.


EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit

Conference and Journal Announcements

Call for Papers: Advertising literacy: Dealing with persuasive messages in a complex media environment
Brigitte Naderer from Department of communications, University of Vienna is organizing a conference on advertising literacy together with the Advertising Communication Division and the Media Education Division for the DGPuK. The conference will take place from the 27th to 29th of November 2019 in Vienna. The submission deadline for extended abstracts is June 15. Call for papers Advertising literacy (.pdf)
Special Issue Frontiers in Psychology on ‘The roles of social media influencers in the lives of children and adolescents’
Topic editors: Eva A. Van Reijmersdal, University of Amsterdam, Netherlands; Mariea G. Hoy, University of Tennessee, Knoxville, United States; Esther Rozendaal, Radboud University Nijmegen, Netherlands
For additional information regarding the special issue, please refer to or click here.


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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