Looking Back at ICORIA 2019

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EAA Newsletter

No. 45 // August 2019

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Looking Back at ICORIA 2019

Almost 160 Advertising scholars presented and discussed their cutting edge research at this year’s ICORIA in Krems Austria, at the IMC University of Applied Sciences Krems. Besides the interesting talks, participants had a multitude of options to seeing old and new friends, to work on collaborative research, and network. Conference Chair Martin Waiguny and his Team: Bettina Buhl, Theres Auer, Sandra Luftensteiner, Sabine Slaby and Elisabeth Jilka created some unique experiences related to Austrian hospitality.


Highlights were the welcome reception at a traditional Austrian Heurigen – which is a wine pub where you enjoy local wines and some hearty dishes followed by a tour through the old town of Krems. In their Keynotes Simona Botti and Georg Jeitler addressed the conference with research and professional topics. Simona Botti showed how our decisions shape our experiences and expectations and Georg Jeitler demonstrated the investigative work court experts are doing when determining corruption fraud in communication services.

The highlight of Friday was the floating dinner on the MS Wachau – upstream towards Spitz in the beautiful Wachau Valley. But what would be ICORIA without celebrating research success? Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker won this years Student Paper award, and Camille Singh and Lawrence Ang ICORIA’s Best Paper award. Special congratulations to Peter Neijens who received the Flemming Hansen Award for his academic achievements and contribution to the advertising research community.


Participants were busy in their presentations in the PhD Colloquium, and the parallel sessions, and the Editors and Associate Editors of major journals provided an outlook and tips for publishing in these outlets. A special Experience during the conference was IMC Universities eVRyLab where you could delve into the space of virtual reality. In addition, the breaks with traditional Austrian savoury and sweet treats allowed to rest or maybe just reading a poem in Julius Meinl’s poetry corner or enjoying a cup of coffee like Austrians would do. Saturday closed the conference with visiting Vienna the old imperial but vibrant city persuading with its charm and beauty.

Martin Waiguny and his team want to say thanks to everyone for visiting Krems and IMC University of Applied Sciences, hope you enjoyed ICORIA, and is happy to pass on ICORIAs flag to Bordeaux.

Peter Neijens received the EAA Flemming Hansen Award 2019

The EAA grants the Fleming Hansen Award every second year. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. This year, the Award Jury and Selection Committee was made up of Edward Malthouse (Northwestern University), Shintaro Okazaki (King’s College London; Jury President), Edith Smit (University of Amsterdam), and Ralf Terlutter (University of Klagenfurt).

This year’s Fleming Hansen Award was bestowed to Professor Peter Neijens, Honorary Fellow and Emeritus Professor of Media and Persuasion in The Amsterdam School of Communication Research (ASCoR) at the Communication Science Department of the University of Amsterdam. He has published widely in national and international journals and books, mainly in the areas of persuasive communication, in particular media uses and effects in advertising and public opinion. Peter serves the editorial boards of Journalism & Mass Communication Quarterly, Annals of the International Communication Association, the Journal of Advertising, the Journal of Advertising Research, and the International Journal of Advertising. He served as editor-in-chief of the International Journal of Public Opinion Research from 2008 to 2011, as an associate editor of the Oxford Bibliographies (Communication). He is a past president of the EAA.


Peter studied Political and Social Sciences at the University of Amsterdam. After he graduated cum laude, he worked at the Research Methods Department of the Vrije Universiteit in Amsterdam for ten years. He served as scientific director of ASCoR from 1998 to 2005 and from 2011 to 2012. He was director of The Graduate School of Communication at the University of Amsterdam from 2009 to 2013, and scientific director of the Netherlands School of Communications Research from 2000 to 2005. He served as Chair (ad interim) of the Department of Communication in 2014. He was also Director of the Foundation for Fundamental Research on Commercial Communication and Deputy Director of the Dutch Press Institute. He was a visiting professor at many universities, including the University of Michigan.


In 2013, he was awarded the first Netherlands-Flanders Communication Association Career Award for a lifetime of scholarly achievement in communication science. In 2018, Peter was named Fellow of the International Communication Association. Fellow status is a recognition of distinguished scholarly contributions to the broad field of communication science. His publications received several awards, such as the Worcester Prize for the best article in the International Journal of Public Opinion Research in 1997, the Baschwitz Award for the best article of the year in 2016, Top Paper Awards of the International Communication Association in 2000, 2006, 2010, and 2012, the Top Paper Award of the ICORIA in 2003, 2009, and 2010, the Best Reviewer Award of the International Journal of Advertising in 2009, the Teaching Award of the Student Association Communication Science, and the Dutch EMMA Award for the best research in the field of Media & Advertising in 1996 and 1999. Congratulations!

EAA column

Insights from young scholars

The EAA newsletter hosts perspectives, stories, and interviews with EAA scholars. This time we host Sema Misci Kip, associate professor at Izmir University of Economics, Public Relations and Advertising and recipient of this year’s ICORIA Grant.

ICORIA is one of my favorite conferences in the field. My first ICORIA was in Ljubljana, Slovenia in 2016. When I participated it for the first time, I felt that I should join this conference every year, and become a part of this community. I think ICORIA is a very intimate conference in which you can ask questions, speak to everyone, get new research ideas, learn different approaches, and build new collaborations easily.

My second ICORIA was in Krems, Austria, this year. It was such a good experience with all the colleagues near Danube. I got a lot of inspiration for my researches. Besides, networking opportunities were great. The gala dinner on the Danube by boat was splendid! ICORIA is a great conference where you can have a bit of everything; research ideas, inspiration, fun, and discussions. It is a good escape from the daily routine, to concentrate on the research and have fun with colleagues.

This year, I have been lucky to receive the EAA Research Grant for participation at ICORIA, which encouraged me to attend the conference and present our research. I suggest young researchers to apply for this Grant, if they have limited resources to attend the conference. At the conference, I learnt that ICORIA Grant will also include research grants for high-quality advertising research.

I am very grateful to all the ICORIA 2019 team, who helped us experience such a good conference! I hope to see you all in Bordeaux, France next year.

Conference and Journal Announcements

Journal of Advertising Impact Factor has increased to 3.518
Clarivate Analytics has released the 2018 Journal Citation Index. JA's 2-year Impact Factor has increased to 3.518: 2-year Impact Factor: 3.518 (up from 2.880); 5-year Impact Factor: 4.279 (up from 3.846). Sincere congratulations to Shintaro Okazaki, Editor-in-Chief, editorial board, authors and reviewers for continuous and consistent support for the Journal!
Journal of Advertising themed Issue on Future Directions in Advertising Research
JA has released a themed Issue on Future Directions in Advertising Research. In this issue, internationally-renowned leading scholars offer critical reviews of the relevant literature and identify important gaps that remain unfulfilled in major subject areas, such as online advertising, social media, media multitasking, environmental advertising, celebrity endorsement, sponsorship, product placement, advertising creativity, gender, public policy, the role of emotions, and cross-cultural issues. Here is the link
Journal of Advertising Themed Issue Call "Promises and Perils of Artificial Intelligence in Advertising"
Editor-in-Chief: Shelly Rodgers, University of Missouri, United States The submission deadline is March 15, 2020.
Artificial intelligence (AI) research is gaining momentum in many fields such as marketing, communication, psychology, technology, and health, but research on AI and advertising research is limited, suggesting significant opportunities. A diversity of theoretical and methodological approaches that examine “promises and perils” of AI in advertising are welcome.
For additional information regarding the Themed Issue, please check this link or contact the incoming Editor-in-Chief (starting January 1, 2020), Dr. Shelly Rodgers at:
Journal of Advertising Special Section Call: Advertising in Hospitality, Tourism and Travel
Special Section guest editor: Dr. Marla B. Royne (Stafford) The submission deadline is February 29, 2020.
For additional information, please contact the JA Special Section guest editor at or or check this link (.pdf).
Journal of Current Issues and Research in Advertising, Special Issue “Devil or Angel on my Shoulder? Vice and Virtue in Advertising.”
Due date is June 1, 2020. For additional information visit this page or contact Barbara Phillips, JCIRA’s editor.
AAA 2020 Conference Call for Papers and Proposals for Special Topics Sessions
2020 Annual Conference, March 26-29, 2020, Hilton San Diego Resort & Spa, San Diego, California, USA Online submission opens: 9/1/2019, Submission Deadline:10/1/2019. More information.


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