Welcome note new EAA President / Looking back at ICORIA 2018 / ICORIA 2019 (Austria) / EAA Research Grant / Call for nominations Flemming Hansen Award.

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EAA Newsletter

No. 40 // August 2018

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Welcome note from the new EAA President

I am proud to be selected as president of the European Advertising Academy and I would like to thank the EAA board and all EAA members for their trust in me.

The EAA is a vibrant, friendly, and diverse academic community of advertising researchers who meet once a year at the ICORIA to present and to discuss the newest ideas and developments in advertising research. Building on such excellent foundations, I hope to strengthen and to extend our network and to further invest in our publication outlets for excellent research as provided by our books and the strong partnership with the International Journal of Advertising. I would like to encourage academics from all parts of the world to study advertising and to share their knowledge with our advertising research community.

I hope to see you all at the ICORIA in Krems in June 2019.

Martin Eisend

Looking back at the 17th ICORIA 2018 in Valencia

The advertising and communication research community had an unforgettable rendezvous in the city of Valencia (Spain) in June 2018, where the International Conference of Research in Advertising (ICORIA) was held.

The conference took place in the historic city center of Valencia, where the conference chair Enrique Bigné and his organizing team gave the participants a taste of Mediterranean hospitality. More than 180 participants from 27 countries participated in 38 sessions.

We believe that ICORIA 2018 has been able to open interesting paths for future research, create or strengthen personal and scholarly bonds as well as generate good, long lasting memories of the Mediterranean city of light and friendliness! For more information on the conference, please visit the EAA conference web page.

ICORIA 2019 in Krems - the Austrian Wine Capital

Surrounded by hills vineyards and apricot orchards, Krems in Austria will host ICORIA 2019. The University of Applied Sciences Krems and the conference chair Martin Waiguny are looking forward to welcoming you in Krems to discuss and share your innovative research in the 18th International Conference on Research in Advertising (ICORIA) of the EAA from June 27 to June 29, 2019.

Krems is one of Austria’s oldest cities and preserved its two medieval cores as two cities Krems and Stein merged over the times. Krems is also a young town, recently rated as most future oriented region in Austria and its five universities make their footprint resulting that Krems is the education center of the province of Lower Austria. IMC University of Applied Sciences celebrates in 2019 year its 25th birthday. In three camps and a large lab facility, scholars are investigating four core areas: Life Sciences, Business, Digitalization and Technology as well as Health Sciences (more info at and about 3000 students are enrolled.

Besides the discussions at the conference in our baroque campus and the modern campus, ICORIA 2019 will design a unique experience for you, combining wine apricots, culture, the UNESCO world heritage “Wachau Valley” and true Austrian hospitality. The call for papers will be included with the next newsletter in the fall. Please follow us on Instagram (@icoria2019) for updates and impressions.

Call for Nominations:
EAA Flemming Hansen Award 2019

The European Advertising Academy (EAA) is seeking nominations for the Flemming Hansen Award. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2019 recipient will be announced at the Gala Dinner of the 18th International Conference on Research in Advertising (ICORIA).

The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Please send nominations and any questions related to this award to the EAA Award Manager, Tobias Langner, at Include the candidate’s CV with the nomination letter which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2019 award must be received by April 1, 2019.

ICORIA Research Grant

To encourage researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA meeting, the European Advertising Academy will provide a yearly research grant by waiving the conference fee of 375 EUR for three selected researchers. For more information about the grant criteria and application, please refer to the Awards and Grants-web page

EAA column

Insights from young scholars

The EAA newsletter will host perspectives, stories, interviews with young EAA scholars. The first one to open the EAA column: Insights from young scholar, is Claire Segijn.

Summer 2018, I am looking back at my first year as an assistant professor at the University of Minnesota. In June 2017, I defended my dissertation at the University of Amsterdam. After that, I moved overseas, to a new country, a new culture, and a new educational system. In the United States, you have to move to another university after graduating when you want to stay in academia. In Europe, this is less common. I graduated in Europe and had the opportunity to move to a different university in a different country. I grabbed it with both hands. Looking back, I realize how much I have learned already in one year.

Besides looking good on your resume, it will help you grow professionally and personally. Professionally, it helps you to understand different systems. I noticed, for example, that many things work differently in the United States compared to the Netherlands. I am not saying that one of the other is better, but it is interesting to see that different approaches work and have their own advantages and disadvantages. Moving to a different university – whether or not in a different country – will also help you build your professional network, it can give you new opportunities, help you build new collaborations, and may give you new (research) ideas.

Personally, you learn a lot from different cultures, make new friends, and become more independent. You also learn more about yourself, for example, what things you value the most. Moving to a different university in a different country can be a very scary thing to do – I was definitely scared at first – but it was totally worth it. I do not regret it at all and if I had to make the decision again, I would do it in a heartbeat. Therefore, I would highly recommend other (early career) scholars to look for opportunities beyond their ‘safe’ environment. Moreover, if you do not want to move yet, you may want to seek for opportunities to do a short research visit at another institute first.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit

Call for Papers

Smart Communication for A Digital World: Call for Conference Papers and Proposals for Special Topics Sessions
2019 American Academy of Advertising Global Conference in conjunction with Peking University and the China Advertising Association. Read the CfP.
Special Issue International Journal of Strategic Communication: Social Media Influencer in Strategic Communication
Guest editor: Nils S. Borchers, Strategic Communication, Institute of Communication and Media Studies, University of Leipzig. The special issue has the objective to shed light on the relevance and the use of influencer communication as an instrument of strategic communication. Read the CfP

Job openings

University of Minnesota, Hubbard School of Journalism and Mass Communication
Two employment opportunities


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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