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ICORIA 2016 Registration & Doctoral Colloquium

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EAA Newsletter

No. 29 // April 2016

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Amsterdam: Locations ICORIA 2014

ICORIA's 2016 Registration

The 15th International Conference on Research in Advertising (ICORIA) 2016 is set to take place at the Faculty of Economics, University of Ljubljana.
 
The conference will begin on Thursday, June 30, 2016 with the 3rd Doctoral Colloquium (link to information about the Doctoral Colloquium).  A welcome reception and the official start of the conference is planned for June 30 at the FELU. The gala dinner on Friday, July 1, will be held in a hotel within walking distance of the university. Following the last sessions of the conference on the afternoon of Saturday, July 2 we will organize a sightseeing tour of Ljubljana.
 
The early-bird registration fee before May 22, 2016 is €375 which includes a welcome reception, a gala dinner, lunches, refreshments during sessions, a sightseeing tour, conference proceedings, and the €25 annual membership fee of the EAA. The conference fee for those registering after May 22, 2016 is €450.
 
ICORIA 2016 Travel Office is trying to make your stay in Slovenia's capital as pleasurable as possible. They have made an early reservation for all ICORIA attendees in best hotels in Ljubljana at special prices. To avoid any difficulties in finding accommodation and to assure special hotel prices, we kindly suggest you make your hotel bookings by  May 15, 2016.
 
For registration and hotel bookings, please visit: https://dogodki.eventmanager.si/ICORIA-2016/?action=register
 
For information about hotels, travel, tours of the city, weather and climate, visa and more, please visit the conference page of the EAA-website.
 
For further information, do not hesitate to contact ICORIA 2016 Travel Office: icoria2016@go-green.si or conference chair Vesna Zabkar: vesna.zabkar@ef.uni-lj.si
 
In the name of the organizing team in Ljubljana I invite you to ICORIA 2016, and look forward to welcoming you to Ljubljana!
 
Prof. Vesna Zabkar, Conference Chair
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ICORIA 2016 Doctoral Colloquium


The EAA is happy to announce that Professor Patrick De Pelsmacker (President Elect of EAA and top-ranked advertising scholar) will be one of the speakers at this year’s doctoral colloquium. He will share his view on advertising research and how to write and review in academic journals. Here is a brief interview with regards to his participation.
 
1. Patrick, why should PhD Candidates apply for the Icoria Doctoral Colloquium?
Doing a Ph.D. is often a lonely job. Being part of the Icoria Doctoral Colloquium provides students with the opportunity to meet fellow-students, who often have similar challenges and issues. Additionally, they can develop a network that may be useful in the process of completing their PhDs. When you have learned to know someone in an intense event such as the colloquium, it becomes easier to contact him or her afterwards, and to help one another. And, obviously, there are challenging and interactive workshops at the colloquium, that may help PhDs in developing and challenging research ideas and getting published.
 
2. What would be your most important advise for PhD candidates wanting to publish their research in advertising journals?
Many manuscripts die on the editor’s desk or are rejected after a first round of reviews because of lack of meaningful contribution. To be published in advertising journals, studies must have both a theoretical and a managerial contribution. My first advice would thus be to do a thorough literature review and a reality check first, before you start designing a study. Having a closer look at the “further research” sections of published articles may help. Second, and equally important, is the consistency and focus of the manuscript. Research questions have to be embedded into a coherent conceptual framework, hypotheses have to be a translation of research questions and should logically fit in the conceptual framework, methods have to be appropriate to test the framework, and results need to test the hypotheses and give an answer to the research questions. You should develop a nicely balanced tree, not a bunch of branches that grow in all directions. And, obviously, study design and method need to be methodologically correct.
 
3. You are the editor of a new book on Advertising in New Formats and Media. How is the fast-paced change in advertising impacting advertising research?
I’m afraid my answer to this question is predictable. Advertising becomes increasingly integrated in media content, and is increasingly found on interactive platforms. Consequently, research increasingly focuses on “hybrid” advertising formats and on online advertising. Of course, formats such as product placement and traditional online ad formats have been the focus of research for quite some time now. But, for instance, formats such as native advertising and social media advertising are emerging areas for research. Nevertheless, unraveling the mechanism behind persuasive advertising should remain an important focus of research. Especially adapting well-known frameworks to the new advertising reality is an exciting challenge.
 
The colloquium will take place on June 30, 2016 the deadline for application is May 6, 2016.

  More information about the ICORIA Doctoral Colloquium

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