The 19th ICORIA 2021 in Bordeaux, France
INSEEC School of Business & Economics will be hosting the 19th International Conference on Research in Advertising (ICORIA) from June 24, 2021 to June 26, 2021 in the city center of Bordeaux, France.
The conference topic “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.
The ICORIA will start on June 24, 2021 with the 7th doctoral colloquium and a welcome reception. On June 25 and June 26, 2021, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. More information about the conference is available on our website.
For those who will not be able to attend the conference in Bordeaux, for the first in ICORIA history, the organizers will provide access to the conference on-line.
To encourage researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA meeting, the European Advertising Academy will provide a yearly research grant by waiving the conference fee for three selected researchers. For more information about the grant criteria and application, please refer to the Awards & grants page on our website.
EAA Flemming Hansen Award 2021
Call for Nominations
The European Advertising Academy (EAA) is seeking nominations for the Flemming Hansen Award. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2021 recipient will be announced at the Gala Dinner of the 19th International Conference on Research in Advertising (ICORIA).
The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Please send nominations and any questions related to this award to the EAA Award Manager, Tobias Langner, at email@example.com. Include the candidate’s CV with the nomination letter which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2021 award must be received by April 1, 2021.
EAA Research grant
Call for submissions
To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy provides a yearly EAA Research Grant (at least two research grants each year, applicants can apply for a maximum of € 1,500).
Applications should be submitted via email to firstname.lastname@example.org no later than March 31, 2021. The EAA Research Grants will be awarded during ICORIA.
For more information about the grant criteria and application, please refer to the Awards & grants page on our website.
Advances in Advertising Research Vol XI
Advances in Advertising Research Vol. XI – Designing Experiences for Advertising (Martin K.J. Waiguny and Sara Rosengren Eds.) is in the last stages of the production. Copies will send out to the contributors of the 23 research papers in 4 main chapters.
The book demonstrates the widespread topics and cutting-edge research in the advertising domain:
(1) Persuasive Experiences: research persuasive messages their measurement and various moderating aspects from different channels to psychological constructs.
(2) Sensory and Emotional Experiences: investigate the role of sensory and emotional cues in Marketing communications like music, entertainment or humor.
(3) Experiencing Differences: Looks into communications research for different groups like gender, children of families.
(4) Responsible experiences: present research from the realm of CSR and green advertising.
EAA-AAA Joint Membership
The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit www.aaasite.org/membership.