Looking ahead to the 19th ICORIA 2021 in Bordeaux, France

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EAA Newsletter

No. 52 // November 2020

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Words from the EAA president

Dear EAA Members,

We hope this message finds you well and in good health. In late September, the EAA board had its annual meeting. It certainly doesn’t come as a surprise that the main topic of our virtual meeting was about ICORIA 2021.

Cancelling this year’s conference was without doubt the right decision, but we all agreed that we must organize a conference in 2021. Considering all the circumstances, we decided to go for a hybrid conference format.

We plan to have a small on-site conference for some participants in Bordeaux, if it is safe and the situation permits a meeting by June 2021. Other participants can join the conference virtually. We believe that this is the best and most flexible solution for now and that it guarantees a safe conference that keeps the ICORIA spirit alive. We are very grateful to Alexandra Vignolles for organizing next year’s conference. And we look forward to meet you all – be it in Bordeaux or on the screen.

Stay safe and healthy!

Kind regards,

Martin Eisend, EAA President

ICORIA 2019 - Krems

The 19th ICORIA 2021 in Bordeaux, France

Looking ahead

INSEEC School of Business & Economics will be hosting the 19th International Conference on Research in Advertising (ICORIA) from June 24, 2021 to June 26, 2021 in the city center of Bordeaux, France.

The conference topic “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.

The ICORIA will start on June 24, 2021 with the 7th doctoral colloquium and a welcome reception. On June 25 and June 26, 2021, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. More information about the conference is available on our website.

For those who will not be able to attend the conference in Bordeaux, for the first in ICORIA history, the organizers will provide access to the conference on-line.


ICORIA grant

To encourage researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA meeting, the European Advertising Academy will provide a yearly research grant by waiving the conference fee for three selected researchers. For more information about the grant criteria and application, please refer to the Awards & grants page on our website.

EAA Flemming Hansen Award 2021

Call for Nominations

The European Advertising Academy (EAA) is seeking nominations for the Flemming Hansen Award. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2021 recipient will be announced at the Gala Dinner of the 19th International Conference on Research in Advertising (ICORIA).

The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Please send nominations and any questions related to this award to the EAA Award Manager, Tobias Langner, at Include the candidate’s CV with the nomination letter which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2021 award must be received by April 1, 2021.

EAA Research grant

Call for submissions

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy provides a yearly EAA Research Grant (at least two research grants each year, applicants can apply for a maximum of € 1,500).

Applications should be submitted via email to no later than March 31, 2021. The EAA Research Grants will be awarded during ICORIA.
For more information about the grant criteria and application, please refer to the Awards & grants page on our website.

Advances in Advertising Research Vol XI

Advances in Advertising Research Vol. XIAdvances in Advertising Research Vol. XI – Designing Experiences for Advertising (Martin K.J. Waiguny and Sara Rosengren Eds.) is in the last stages of the production. Copies will send out to the contributors of the 23 research papers in 4 main chapters.

The book demonstrates the widespread topics and cutting-edge research in the advertising domain:

(1) Persuasive Experiences: research persuasive messages their measurement and various moderating aspects from different channels to psychological constructs.
(2) Sensory and Emotional Experiences: investigate the role of sensory and emotional cues in Marketing communications like music, entertainment or humor.
(3) Experiencing Differences: Looks into communications research for different groups like gender, children of families.
(4) Responsible experiences: present research from the realm of CSR and green advertising.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit

Vacancy Announcement

Assistant/Associate professor in Persuasive Communication
The department of Communication Science at the University of Amsterdam is looking for an assistant/associate professor in persuasive communication.
More information

Journal and Conference Announcements

International Journal of Advertising, Special Issue 1, 2021, presenting papers from the International Conference on Research in Advertising (ICORIA)
Special Issue of IJA is scheduled to come out as the issue 1 in 2021. The special issue comprises six papers from the 2019 ICORIA presentations that were delivered during the conference in Krems, Austria in 2019.
International Journal of Advertising, Special Issue “Future Trends in Influencer Marketing”
Despite the growing interest of academics in the specifics of influencer marketing, a number of questions yet remain to be explored. Accordingly, this special issue addresses the research gaps by focusing on the future trends in the use of influencers as a marketing tactic.
Guest editors: Liselot Hudders (Ghent University - Belgium) and Chen Lou (Nanyang Technological University - Singapore).
Submission Deadline: November 30, 2020.
More information.
Journal of Advertising, Special Section dedicated to Religion, Spirituality and Advertising
Religion and spirituality play an important role in influencing individuals’ thoughts and behaviors The Special Section aims to stimulate interdisciplinary research leading to papers that have a substantial impact on current thinking on Religion, Spirituality and Advertising.
Special Section guest co-editors: David Waller (University of Technology Sydney, Australia) and Riza Casidy (Macquarie University, Australia). E-mail:
Submission Deadline: December 15, 2020.
More information.
Journal of Advertising, Special Section on “Social Media Influencer Advertising”
The majority of academic research on influencers tends to focus on the potential harm influencers may cause consumers. This Special Section calls for original manuscripts that develop theoretical knowledge of how advertisers can derive benefit from influencers, to better understand the mechanisms through which influencer advertising works and how marketers can best leverage influencers.
Special Issue Editors: Colin Campbell, University of San Diego, Sara Rosengren, Stockholm School of Economics.
Submission Deadline: February 1, 2021.
More information.
Journal of Advertising, Special Issue “Mobile Technology and Advertising”
The special section seeks high quality submissions that will be of lasting use to the discipline. In light of the breadth of complexities in mobile technologies and advertising, the editors encourage submissions that take a multidisciplinary perspective on mobile technologies in advertising as well as collaborations between academia and practice.
Special Issue Editors: Stefan Bernritter, King's College London, UK, Shintaro Okazaki, King's College London, UK, Douglas West, King's College London, UK;
Submission Deadline: May 20, 2021.
More information.


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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