Welcome to ICORIA 2018 in Valencia!
ICORIA 2018 is almost here and the University of Valencia is excited to host the 17th International Conference on Research in Advertising in just one month! We are looking forward to welcoming academics from all over the world in our warm city.
More than 130 papers will be presented this year with a diverse and stimulating range of topics and insights under the conference theme “Brand communication with multi touchpoints”.
We are proud to announce two keynote speakers: Professor Wendy Moe from University of Maryland and co-editor in chief of Journal of Interactive Marketing and Jordi Guix, Brand Consultant at Salvetti & Llombart. It is also a great pleasure to announce that we will have a meet-the-editors session with four leading journals.
The ICORIA 2018 will start on June 21 with the 5th doctoral colloquium and a welcome reception. After the paper presentations on Friday June 22, our participants will share more touchpoints in the Gala Dinner in the best sunset point of the city, in front of the harbor. Following the last sessions of the conference on Saturday June 23, participants will enjoy a wine tasting.
We would like to invite you to follow ICORIA 2018 on Facebook (Icoria 2018), Twitter (#icoria2018) and Instagram (@icoria2018). Join us there to get and share updated information, conference photos, information about Valencia and so much more! For the programme overview, please click here or visit the conference web page.
The conference chair is: Prof. Enrique Bigné (firstname.lastname@example.org), with the support of the organizing committee from the Marketing Department of the University of Valencia: Joaquín Aldás, Luisa Andreu, Víctor Ballester, Pedro Canales, Antonio Carlos Cuenca, Rafael Currás, Asunción Hernández, Inés Küster, Carmen Pérez, Marcelo Royo, Carla Ruiz, Isabel Sánchez, Silvia Sanz and Natalia Vila.
We look forward to welcoming you to Valencia!