Welcome to ICORIA 2018, Doctoral Colloquium programme, special issues Journal of Advertising & Journal of Psychosocial Research on Cyberspace.

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EAA Newsletter

No. 39 // May 2018

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Welcome to ICORIA 2018 in Valencia!

ICORIA 2018 is almost here and the University of Valencia is excited to host the 17th International Conference on Research in Advertising in just one month! We are looking forward to welcoming academics from all over the world in our warm city.

More than 130 papers will be presented this year with a diverse and stimulating range of topics and insights under the conference theme “Brand communication with multi touchpoints”.

We are proud to announce two keynote speakers: Professor Wendy Moe from University of Maryland and co-editor in chief of Journal of Interactive Marketing and Jordi Guix, Brand Consultant at Salvetti & Llombart. It is also a great pleasure to announce that we will have a meet-the-editors session with four leading journals.

The ICORIA 2018 will start on June 21 with the 5th doctoral colloquium and a welcome reception. After the paper presentations on Friday June 22, our participants will share more touchpoints in the Gala Dinner in the best sunset point of the city, in front of the harbor. Following the last sessions of the conference on Saturday June 23, participants will enjoy a wine tasting.

We would like to invite you to follow ICORIA 2018 on Facebook (Icoria 2018), Twitter (#icoria2018) and Instagram (@icoria2018). Join us there to get and share updated information, conference photos, information about Valencia and so much more! For the programme overview, please click here or visit the conference web page.

The conference chair is: Prof. Enrique Bigné (, with the support of the organizing committee from the Marketing Department of the University of Valencia: Joaquín Aldás, Luisa Andreu, Víctor Ballester, Pedro Canales, Antonio Carlos Cuenca, Rafael Currás, Asunción Hernández, Inés Küster, Carmen Pérez, Marcelo Royo, Carla Ruiz, Isabel Sánchez, Silvia Sanz and Natalia Vila.

We look forward to welcoming you to Valencia!

Valencia ICORIA 2018

ICORIA Doctoral Colloquium Program 2018

ICORIA 2018 will start on June 21st with the 5th doctoral colloquium. The colloquium will give more than 25 PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Invited speakers are prof. dr. Bettina T. Cornwell (University of Oregon, USA), prof. dr. Laura Herrewijn (Ghent University, Belgium), Guda van Noort (University of Amsterdam, The Netherlands), Liselot Hudders (Ghent University, Belgium – host of the colloquium), prof. dr. Tim Smits (Katholic University Leuven, Belgium) and Dieneke Van de Sompel (Ghent University, Belgium – host of the colloquium). The colloquium will also provide PhD students with the change to meet peers from different countries and will cover strategies for research collaborations as well as insider tips and career advice, methodological issues (dealing with p-values) and strategies to handle reviews.
Download the programme.

Special issues

Journal of Advertising: Advertising in Asia: Theories and Implications for Practice
Special Issue Guest Editors: Chingching Chang, National Chengchi University,; Wei-Na Lee, University of Texas at Austin,, Yuping Liu-Thompkins, Old Dominion University, This special issue seeks to address the need for research by soliciting, publishing, and disseminating theoretical developments that focus on advertising in Asia.
The submission deadline is January 31, 2019. For additional information regarding the special issue, please click here.
Cyberpsychology: Journal of Psychosocial Research on Cyberspace. Digital Advertising and Consumer Empowerment
Cyberpsychology: Journal of Psychosocial Research on Cyberspace launches a call for papers to be included in a special issue devoted to digital advertising and consumer empowerment. The special issue will be published in March 2019 and guest edited by Liselot Hudders (Ghent University), Karolien Poels (University of Antwerp) and Eva van Reijmersdal (University of Amsterdam). For more information, please click here


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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