A welcome note from the new EAA president / 15th ICORIA: looking back

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EAA Newsletter

No. 31 // July 2016

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Welcome Note from the new EAA President

I would like to thank the EAA board and all the EAA members for granting me the opportunity to serve as new President of the EAA for the next two years. The previous presidents and their boards have established strong foundations upon which we can build an even stronger EAA, and maintain the high quality of our flagship, the ICORIA conference. I intend to further develop our network, and more specifically the ties with our American friends and colleagues from the AAA, and to further invest in disseminating the excellent work of our fellow advertising academics through our books and partnership with the International Journal of Advertising. Please do not hesitate to provide me with comments, suggestions and ideas that may further strengthen our advertising research community.

I hope to see you all at the ICORIA in Ghent, 2017.

Patrick De Pelsmacker

EAA President

Looking back at the 15th ICORIA in Ljubljana

Vesna Zabkar, conference chair, and her team organized a great ICORIA on the sunny side of the Alps in Ljubljana. The conference took place at the FELU in Ljubljana between June 30 and July 2.

More than 130 participants from 22 countries participated in 32 sessions over the three days of the conference. In line with the conference theme “Challenges in an age of (dis) engagement” the organizing team prepared engagement activities, including a big white Photo Frame and a Truth and Lies advertising bazaar.

The Doctoral colloquium was very well organized by Sara Rosengren: 20 participants listened to rich experiences from Edith Smit, Patrick de Pelsmacker and Jisu Huh. The participants in this colloquium were also involved in chairing conference sessions and did well. The conference started with an enlightened speech from Shintaro Okazaki, EAA president, and two key-note speakers that presented the advertising in Central and Eastern Europe through the time and at present: Jure Apih, an important and influential figure in Slovenian and regional advertising, and Davor Bruketa, creative director of a top advertising agency in the region, Bruketa & Žinić OM. The conference included a special session on content marketing and a ‘meet the editors’ session. Awards for the best conference paper and best student paper were handed to the winning authors by Charles R. Taylor, Editor in Chief of the International Journal of Advertising at the gala dinner on Friday evening, when Belgium was playing at the European soccer championship.

The conference concluded with tours around Ljubljana, either exploring the river Ljubljanica or visiting the castle of the city. The organizers from the two schools of the University of Ljubljana would like to thank the authors who participated with their papers at the conference, Sophie, Claire and Verena for managing the reviewing process, the reviewers for their valuable contribution, the young session chairs for chairing, the EAA Executive Board, all the sponsors and the FELU. The organizing team hopes and believes that this ICORIA created some great memories in the Green Capital of Europe in 2016.
Take a look at the photo gallery to enjoy the atmosphere of ICORIA 2016.

News from the EAA

At the general assembly of the 15th ICORIA, which was held on July 2, 2016, Patrick de Pelsmacker has started his term as a new President of the EAA. Martin Eisend has been voted as the new President-Elect and will stay responsible for publications. The EAA board is constituted as follows, confirmed by voting at the assembly: Shintaro Okazaki (Immediate Past President), Edith Smit (Past President), Sandra Diehl (Conference Manager), Tobias Langner (Awards), Sara Rosengren (PhD Colloquium), Hilde Voorveld (Treasurer) and Sophie Boerman (Membership & ICORIA Review Process). The EAA Board has a new member, Vesna Zabkar (Information manager, responsible for newsletter and website).

Special Issues Journal of Advertising

The Journal of Advertising has three special issues in preparation.

Virtual Special Issue on the Role of Affect in Advertising
The Journal of Advertising is pleased to announce the Virtual Special Issue on the Role of Affect in Advertising. Dr. Sela Sar of the University Of Illinois at Urbana-Champaign has reviewed the issues published between 2005 and 2016 in the Journal and compiled a list of the 10 most important articles in this area.
For more information on the Virtual Special Issue on the Role of Affect in Advertising, please follow this link.
Special Issue: Digital Engagement with Advertising
Manuscripts are currently being solicited for an upcoming special issue of the Journal of Advertising (JA) dedicated to Digital Engagement with Advertising. The topic of digital engagement has received much attention in recent years but digital engagement and advertising has never been treated as a Special Issue topic in leading journals in the field.
For more information please follow this link.
Special Issue: Advertising and Children
Manuscripts are currently being solicited for an upcoming special issue of the Journal of Advertising (JA) dedicated to Advertising and Children. For more than 40 years, scholars, practitioners and public policy makers have been interested in the effects of advertising on children. Today the forms of advertising and the uses of media have changed drastically. At the same time, the nature of childhood, definitions and structures of family, approaches to parenting, and academic understanding of children are also changing. These changes necessitate new forms of scholarly inquiry into advertising and this special audience.
For more information please follow this link.


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