Season's greetings, CfP Flemming Hansen Award, ICORIA Research Grant, EAA Column and more.

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EAA Newsletter

No. 42 // December 2018

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Season's Greetings

Season’s Greetings from the new EAA President

It is Christmas time again and thus the time for a quick review of EAA’s activities in 2018 and a preview for what is next. The ICORIA 2018 in Valencia was a great success. Thank you to everyone who attended the conference and to Enrique Bigné and his organizing team for this wonderful event. More participants than ever before attended the conference in Valencia. As a result, the number of EAA members has further increased. Currently, the EAA has more than 250 members from 34 countries. Eighty-five members hold a joint AAA-EAA membership.

EAA continues to be a truly diverse academic community of advertising researchers that welcomes researchers from all parts of the world to study advertising and to share their knowledge with the advertising community.
To encourage more scholars who provide high-quality research, but have limited resources to attend the yearly ICORIA meeting, the EAA will provide for the first time in 2019 an ICORIA grant. Next year’s conference will be held in the beautiful city of Krems in Austria during June 27 - June 29, 2019. Martin Waiguny will chair the conference. ICORIA 2019 will host a doctoral colloquium. During the conference, several awards for best papers will be granted together with the third Flemming Hansen award that honors a researcher who made contributions to distinguished scholarship in advertising research. Keeping up a successful tradition, selected conference papers will be invited for publication in the next edition of Advances in Advertising Research. The best papers of the conference will be invited for submission to the ICORIA special issue of the International Journal of Advertising. I’m looking forward to seeing all of you in Krems.

May 2019 be a successful year for all of you. May you and your family and friends be healthy, happy and have a good life.

Merry Christmas and a Happy New Year!

Martin Eisend


Call for Nominations: EAA Flemming Hansen Award 2019

The European Advertising Academy (EAA) is seeking nominations for the Flemming Hansen Award. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2019 recipient will be announced at the Gala Dinner of the 18th International Conference on Research in Advertising (ICORIA).

The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Please send nominations and any questions related to this award to the EAA Award Manager, Tobias Langner, at Include the candidate’s CV with the nomination letter which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2019 award must be received by April 1, 2019.

ICORIA Research Grant to encourage high-quality advertising research, first for ICORIA 2019

To encourage researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA meeting, the European Advertising Academy will provide a yearly research grant by waiving the conference fee of 375 EUR for three selected researchers. For more information about the grant criteria and application, please refer to the Awards and Grants-web page

EAA column

Insights from young scholars

The EAA newsletter hosts perspectives, stories, and interviews with young EAA scholars. This time we host Nader Fadl, Ph.D. student and researcher from Bergische Universität Wuppertal, Schumpeter School of Business and Economics.

When I made my first steps into research a few years back, I was always looking forward to present my work at international conferences for different reasons: First, I wanted to see how my research topics and questions are received and evaluated by experienced scholars; second, I wanted to meet, connect and exchange with fellow peers about the experience of being a young researcher - with all the accompanying opportunities and challenges - and third, I wanted to dive right into the world of research (where conferences happen to be a major part of).

Early on, advertising research caught my attention and interest due to its closeness to advertising practice and its impact on understanding consumer behaviour. Being one of the biggest advertising conferences worldwide, I was eager to submit my first paper to the ICORIA.

I first attended the conference last year in Ghent, Belgium. I was looking forward to find what I sought - and I did. I was pleasantly surprised by the homely atmosphere the moment I arrived at the venue. It seemed that everyone knew each other and it was made sure that the new faces would be included. I had the chance to connect with young researchers from all over Europe (and in one case the US) and share experiences and ideas. When I presented the paper that I had submitted with my supervisor Tobias Langner, I received not only vital feedback for my future work, but also a lot of encouragement and support from the senior researchers during the coffee break right after the session. Finally, I had the chance to join different tracks with a wide range of interesting research topics to broaden my own scope for future research.

Naturally, I was looking forward to this year’s ICORIA in Valencia, Spain. I was joined by two colleagues of mine, Tobias Klinke and Malte Christ, who for the first time experienced ICORIA. This time, I also applied for the doctoral colloquium and was happy to hear the news that I was accepted to participate. The program included a series of highly relevant themes (e.g., how to deal with that special reviewer no. 2) and enough time to meet new peers and advisors. At the welcome reception, I met a lot of familiar faces and it instantly felt like being part of a research family who gather once a year at different locations. At the conference, I once more had the chance to present my advanced work and received valuable feedback regarding how to get published. Especially, the meet-the-editors session was a great opportunity to gain an insight into the most important matters while submitting a paper.

Due to the open-minded and genuine nature of the ICORIA conferences as well as the chance to meet the leading international researchers in the field of advertising, I would highly recommend young researchers in the advertising and marketing field to participate in upcoming conferences.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit

Journal Announcements

Special Issue Journal of Adverting: Advertising in Asia: Theories and Implications for Practice
Special Issue Guest Editors: Chingching Chang, National Chengchi University,; Wei-Na Lee, University of Texas at Austin,, Yuping Liu-Thompkins, Old Dominion University,
Most advertising theories have been developed in the West. When they are applied to phenomena in Asia, scholars often fail to find strong support for them. Without a systematic effort to cultivate pertinent theories, applicable to different socio-cultural-economic settings, we are left with only broad notions of how advertising works in Asia. This special issue seeks to address the need for research by soliciting, publishing, and disseminating theoretical developments that focus on advertising in Asia. Specifically, we seek manuscripts with strong theoretical foundations and insightful evidence to stimulate further research. We welcome articles that explicate advertising in Asia from either a comparison perspective or an indigenous approach.
The submission deadline is January 31, 2019. For additional information regarding the special issue, please click here.
Special Issue Frontiers in Psychology on ‘The roles of social media influencers in the lives of children and adolescents’
Topic editors: Eva A. Van Reijmersdal, University of Amsterdam, Netherlands; Mariea G. Hoy, University of Tennessee, Knoxville, United States; Esther Rozendaal, Radboud University Nijmegen, Netherlands
Social media influencers (e.g. beauty bloggers, video game vloggers, toy unboxers, instafamous) are extremely popular among minors. Minors spend a large part of their time watching, viewing, liking, forwarding, and commenting on influencers’ content. As such, the level of involvement with influencer content seems high. However, scientific insights on the role of social media influencers in the lives of children and adolescents are still scarce. This Research Topic calls for papers that address this gap. Topics include, but are not limited to the underlying psychological mechanisms that explain the appeal of social media influencers, the desirable and undesirable impact of social media influencers on minors’ mental and physical wellbeing, the use of social media influencers by third parties (both profit and non-profit) as a persuasive instrument, and the legal and ethical issues related to child and adolescent influencers.
For additional information regarding the special issue, please refer to or click here.


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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