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A note from the ICORIA 2020 conference chair, EAA Research Grants Call for Submissions

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EAA Newsletter

No. 47 // January 2020

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ICORIA 2020 - Bordeaux

A note from the ICORIA 2020 conference chair

ICORIA 2020 will be hosted at INSEEC School of Business & Economics (25-27 June 2020); our campus is located in central Bordeaux (France).

This year’s conference theme “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.

ICORIA 2019

The main conference will be preceded by the 7th doctoral colloquium on June 25. The colloquium aims to help PhD students develop the professional skills required for their academic career. The doctoral colloquium will be followed by a reception late in the afternoon to welcome all conference delegates.

One of our keynote speakers, Nelly Chatue-Diop is the Chief Data Officer of Betclic. She can be defined as a data strategist, a pricing expert, a passionate about Africa tech and a blockchain enthusiast. She will tackle artificial intelligence and diversity.

The conference will conclude with a tour to discover Bordeaux and its heritage.

For regular announcements and news updates, please follow us on social media: Twitter (2020Icoria), Instagram (icoria_2020) or on Facebook (Icoria_2020).
Download the call for papers here

Paper Submission

Please submit a ten-page summary of your paper as soon as possible (but no later than March 15, 2020). Please use the submission procedure for your paper summaries provided on EasyChair.

The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. A separate cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details.

Please refer to ICORIA 2020 Submission Instructions when preparing the paper and title page. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising.

All submissions will be blind peer reviewed. Please ensure your submission applies a correct academic style and authors are not to be identified in the text. Papers submitted to the ICORIA 2020 can be selected for a special issue in IJA and/or the EAA book.

Special Sessions

Proposals for a Special Session (SS) should cover one entire session (4 papers). These proposals are submitted by the session chair, who is responsible for the submission of 1 document with the 4 manuscripts and 1 document with the names and affiliations of each manuscript. The aim of Special Sessions is to stimulate discussion and set up new insights or domains. Special session proposals are peer reviewed based on the relevance of the topic, innovative approach, and the quality of the content.

All guidelines and criteria for regular submissions apply too for submissions of a Special Session (length is limited to two pages per paper plus a separate cover/title page).

The summary of each contributor must include an Abstract, Introduction, Discussion and/or Conclusion and a short list of references. Also a brief description of the hypotheses, research objectives, methods and findings if applicable. A separate cover/title page should include for all the manuscripts: Title, Author(s) names, Affiliations, and Contact Details.

ICORIA grants

For the second year, EAA offers research grants to encourage high-quality advertising research to be presented at ICORIA 2020 conference. For more information about the grant criteria and application, please refer to the awards and grants page on our website.

Dr Alexandra Vignolles, Conference manager

EAA Research Grants - Call for Submissions

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy announces the first call for a yearly EAA Research Grant.

The total awards are € 3,000 each year. Applicants can apply for a maximum of € 1,500. If multiple researchers request a smaller amount, more than two grants may be awarded.

The lead applicant of the project must be EAA or EAA / AAA joint member. All EAA of EAA/AAA joint members are eligible to apply as leading or as co-applicant for one grant each year. The funding (up to € 1,500) must be used for research-related expenses. Applications should be submitted via email to info@icoria.org, no later than March 15, 2020. The EAA Research Grants will be awarded during ICORIA.

More about the grant criteria, application and selection process can be found here.

Advances in Advertising Research X

The new edition of Advances in Advertising Research, published by the European Advertising Academy (EAA), is available online. The tenth edition includes a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia, Spain. This edition addresses new research on digital communications and multiple touchpoints, creativity in advertising and consumer response to multiple communications. It reflects the multiple and very diverse consumer touchpoints in an omni-connected world.
The book is available online.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit www.aaasite.org/membership.

Journal and Conference Announcements

International Journal of Advertising, Special issue with papers from ICORIA 2018 conference
IJA will release a special issue with papers from ICORIA 2018. All papers are already available online and will be appear in Issue 2 in March 2020.
Journal of Advertising Themed Issue Call "Promises and Perils of Artificial Intelligence in Advertising"
Editor-in-Chief: Shelly Rodgers, University of Missouri, United States The submission deadline is March 15, 2020.
Artificial intelligence (AI) research is gaining momentum in many fields such as marketing, communication, psychology, technology, and health, but research on AI and advertising research is limited, suggesting significant opportunities. A diversity of theoretical and methodological approaches that examine “promises and perils” of AI in advertising are welcome.
For additional information regarding the Themed Issue, please check this link or contact the incoming Editor-in-Chief (starting January 1, 2020), Dr. Shelly Rodgers at: jaeditor@missouri.edu.
Journal of Advertising Special Section Call: Advertising in Hospitality, Tourism and Travel
Special Section guest editor: Dr. Marla B. Royne (Stafford) The submission deadline is February 29, 2020.
For additional information, please contact the JA Special Section guest editor at marla.stafford@unlv.edu or JASI.Hospitality@gmail.com or check this link (.pdf).
Journal of Current Issues and Research in Advertising, Special Issue “Devil or Angel on my Shoulder? Vice and Virtue in Advertising.”
Due date is June 1, 2020. For additional information visit this page or contact Barbara Phillips, JCIRA’s editor.

EAA

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