A note from the ICORIA 2020 conference chair
ICORIA 2020 will be hosted at INSEEC School of Business & Economics (25-27 June 2020); our campus is located in central Bordeaux (France).
This year’s conference theme “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.
The main conference will be preceded by the 7th doctoral colloquium on June 25. The colloquium aims to help PhD students develop the professional skills required for their academic career. The doctoral colloquium will be followed by a reception late in the afternoon to welcome all conference delegates.
One of our keynote speakers, Nelly Chatue-Diop is the Chief Data Officer of Betclic. She can be defined as a data strategist, a pricing expert, a passionate about Africa tech and a blockchain enthusiast. She will tackle artificial intelligence and diversity.
The conference will conclude with a tour to discover Bordeaux and its heritage.
For regular announcements and news updates, please follow us on social media: Twitter (2020Icoria), Instagram (icoria_2020) or on Facebook (Icoria_2020).
Download the call for papers here
Please submit a ten-page summary of your paper as soon as possible (but no later than March 15, 2020). Please use the submission procedure for your paper summaries provided on EasyChair.
The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. A separate cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details.
Please refer to ICORIA 2020 Submission Instructions when preparing the paper and title page. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising.
All submissions will be blind peer reviewed. Please ensure your submission applies a correct academic style and authors are not to be identified in the text. Papers submitted to the ICORIA 2020 can be selected for a special issue in IJA and/or the EAA book.
Proposals for a Special Session (SS) should cover one entire session (4 papers). These proposals are submitted by the session chair, who is responsible for the submission of 1 document with the 4 manuscripts and 1 document with the names and affiliations of each manuscript. The aim of Special Sessions is to stimulate discussion and set up new insights or domains. Special session proposals are peer reviewed based on the relevance of the topic, innovative approach, and the quality of the content.
All guidelines and criteria for regular submissions apply too for submissions of a Special Session (length is limited to two pages per paper plus a separate cover/title page).
The summary of each contributor must include an Abstract, Introduction, Discussion and/or Conclusion and a short list of references. Also a brief description of the hypotheses, research objectives, methods and findings if applicable. A separate cover/title page should include for all the manuscripts: Title, Author(s) names, Affiliations, and Contact Details.
For the second year, EAA offers research grants to encourage high-quality advertising research to be presented at ICORIA 2020 conference. For more information about the grant criteria and application, please refer to the awards and grants page on our website.
Dr Alexandra Vignolles, Conference manager