New EAA Board & welcome note from new president Sara Rosengren, grants & awards, ICORIA 2022 Prague.

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EAA Newsletter

No. 56 // August 2021

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Thank you to the ICORIA 2021 Organizing Team!

The first-time online ICORIA conference is behind us. It has been a very special and much appreciated conference!

The organizing committee – Alexandra, Julien, Chrystele and Camille – hope you enjoyed and have fond memories of the conference.

New EAA board

The new EAA board was elected at the ICORIA 2021 annual conference. Congratulations to Sara Rosengren for serving as EAA President and Tobias Langner for serving as President Elect.

The EAA membership thanks Martin Eisend, Past-President, for his great work as EAA President!

Two new board members have joined the board: Alexandra Vignolles, who is in charge of membership, and Nathalie Dens, who had taken over EAA social media. Congratulations and best wishes to the new EAA Board!

Welcome note from the new EAA President

Sara Rosengren

Sara Rosengren

Firstly, I want to thank all the members of the EAA for trusting me with this position. I am both happy, honored, and proud to have been given this opportunity.

As noted by my predecessor Martin Eisend in his welcoming address, EAA is a vibrant, friendly, and diverse academic community of advertising researchers. Although we haven’t been able to meet in person for the past two years, the big success of this year’s digital Bordeaux conference stands as a testament to the strong ties that bind our community together.

Building on this strong foundation I hope to contribute by further extending our network and activities in a post-pandemic world. It is my hope that EAA will continue to be a vibrant community for advertising researchers from all parts of the world, and I look forward to continuing the work we are doing on this path.

With hopes of seeing you all (in person) in Prague in June 2022!

Patrick De Pelsmacker received the EAA Flemming Hansen Award 2021

Patrick De Pelsmacker, professor of marketing at the University of Antwerp, received the Flemming Hansen Award 2021. The prize was awarded by Edith Smit, President of the Flemming Hansen Award 2021, online during the General Assembly of the 19th International Conference on Research in Advertising (ICORIA). Congratulations! More here.

Flemming Hansen Award

ICORIA Grant 2021

To encourage researchers who provide high-quality advertising research but have limited resources to attend the ICORIA meeting, the EAA provides a ICORIA grant for selected researchers. This year, the grant was awarded to Eunah Kim and Maral Abdollahi from the University of Minnesota. Congratulations!

ICORIA Research Grant 2021

To support researchers to conduct innovative, excellent research into advertising, the EAA provides annually EAA research grant. All 2021 submissions were evaluated on the research quality and relevance, feasibility of the project, and fit with EAA by the EAA Research Grant jury (Liselot Hudders and Sophie Boerman, chair).

The three recipients of the EAA Research Grant 2021 were: Mengtian “Montina” Jiang & Anan Wan (Expert Opinions of Live-Streaming Shopping: An e-Delphi Study), Nina Krey, Shuang Wu & Ryan E. Cruz (Masculinity depiction in brand Instagram ads: importance of masculine congruence) and Nathalie Dens, Freya De Keyzer, & Maxime Ver Elst (Default nudges and food choice: The moderating role of self-control). Congratulations to all the recipients!

ICORIA Best student paper award and best paper award

Advances in Advertising Research Vol. XICongratulations to Melanie Hirsch, Alice Binder and Jörg Matthes for best student paper (The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects) and Petar Gidaković, Vesna Zabkar, Maja Arslanagić-Kalajdžić, Mateja Drnovšek and Mojca Svetek for best paper award (Consumer engagement: aligning the construct’s conceptualization and operationalization)! More here.

Next ICORIA: Prague, Czech Republic

23-25 June, 2022

Prague University of Economics and Business will host the next ICORIA conference, in cooperation from Faculty of Management and Faculty of Informatics and Statistics. Hopefully we see each other in person there!

Journal and Conference Announcements

AAA 2021 Call for Competitive Papers and Special Topics Sessions, March 24-27, 2022, Hilton St. Petersburg Bayfront, St. Petersburg, Florida, USA
You are invited to submit Competitive Research Papers relevant to any and all aspects of advertising for presentation at the 2021 American Academy of Advertising (AAA) Conference and for publication in the AAA Conference Proceedings.
Submission deadline: October 1, 2021, Midnight EDT.
For additional questions, please contact Sigal Segev, Vice President AAA, Florida International University, (for Competitive Research Papers), Sela Sar, President-Elect AAA, University of Illinois at Urbana-Champaign, (for Special Topic Proposals) or Harsha Gangadharbatla, President AAA, University of Colorado, Boulder, (for general questions about the conference). More information
Journal of Advertising, Special Issue CFP Reminder: “Reimagining Advertising Research: 50 Years and Beyond”
This special issue is aimed at looking to the future and proposing new theories and/or new aspects of advertising practice that may be fruitful in studying and explaining advertising in the years ahead. Papers should be forward-looking and consider what will likely be important for advertising research and theory in our changing society and advertising practices.
Guest editors: Drs. Jisu Huh and Ron Faber at
Submission deadline: December 1, 2021
More information

Job Announcement

Assistant Professor Position in Advertising at the University of Minnesota
The Hubbard School of Journalism and Mass Communication at the University of Minnesota, Twin Cities invites applications for a full-time, tenure-track faculty position in Strategic Communication - Advertising at the rank of assistant professor, to begin fall semester 2022 (August 31, 2022). We are seeking an outstanding scholar with research and teaching interests in advertising.
Review of applicants will begin on October 11, 2021. This position will remain open until filled. For position description questions or specific questions related to the search, contact Professor and Search Committee Chair, Dr. Jisu Huh, by email:
More information


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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