New EAA board
The new EAA board was elected at the ICORIA 2021 annual conference. Congratulations to Sara Rosengren for serving as EAA President and Tobias Langner for serving as President Elect.
The EAA membership thanks Martin Eisend, Past-President, for his great work as EAA President!
Two new board members have joined the board: Alexandra Vignolles, who is in charge of membership, and Nathalie Dens, who had taken over EAA social media. Congratulations and best wishes to the new EAA Board!
Welcome note from the new EAA President
Firstly, I want to thank all the members of the EAA for trusting me with this position. I am both happy, honored, and proud to have been given this opportunity.
As noted by my predecessor Martin Eisend in his welcoming address, EAA is a vibrant, friendly, and diverse academic community of advertising researchers. Although we haven’t been able to meet in person for the past two years, the big success of this year’s digital Bordeaux conference stands as a testament to the strong ties that bind our community together.
Building on this strong foundation I hope to contribute by further extending our network and activities in a post-pandemic world. It is my hope that EAA will continue to be a vibrant community for advertising researchers from all parts of the world, and I look forward to continuing the work we are doing on this path.
With hopes of seeing you all (in person) in Prague in June 2022!
Patrick De Pelsmacker received the EAA Flemming Hansen Award 2021
Patrick De Pelsmacker, professor of marketing at the University of Antwerp, received the Flemming Hansen Award 2021. The prize was awarded by Edith Smit, President of the Flemming Hansen Award 2021, online during the General Assembly of the 19th International Conference on Research in Advertising (ICORIA). Congratulations! More here.
ICORIA Grant 2021
To encourage researchers who provide high-quality advertising research but have limited resources to attend the ICORIA meeting, the EAA provides a ICORIA grant for selected researchers. This year, the grant was awarded to Eunah Kim and Maral Abdollahi from the University of Minnesota. Congratulations!
ICORIA Research Grant 2021
To support researchers to conduct innovative, excellent research into advertising, the EAA provides annually EAA research grant. All 2021 submissions were evaluated on the research quality and relevance, feasibility of the project, and fit with EAA by the EAA Research Grant jury (Liselot Hudders and Sophie Boerman, chair).
The three recipients of the EAA Research Grant 2021 were: Mengtian “Montina” Jiang & Anan Wan (Expert Opinions of Live-Streaming Shopping: An e-Delphi Study), Nina Krey, Shuang Wu & Ryan E. Cruz (Masculinity depiction in brand Instagram ads: importance of masculine congruence) and Nathalie Dens, Freya De Keyzer, & Maxime Ver Elst (Default nudges and food choice: The moderating role of self-control). Congratulations to all the recipients!
ICORIA Best student paper award and best paper award
Congratulations to Melanie Hirsch, Alice Binder and Jörg Matthes for best student paper (The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects) and Petar Gidaković, Vesna Zabkar, Maja Arslanagić-Kalajdžić, Mateja Drnovšek and Mojca Svetek for best paper award (Consumer engagement: aligning the construct’s conceptualization and operationalization)! More here.
Next ICORIA: Prague, Czech Republic
23-25 June, 2022
Prague University of Economics and Business will host the next ICORIA conference, in cooperation from Faculty of Management and Faculty of Informatics and Statistics. Hopefully we see each other in person there!