Financial Report, suggestions for EAA Board, winners of research grants

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EAA Newsletter

No. 50 // May 2020

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A letter to EAA Members

Dear EAA Members,

We hope you are doing well and you are safe and healthy. It is sad that we will not meet at ICORIA this year, but the more we are looking forward to ICORIA 2021 in Bordeaux.

Every year, we hold a General Assembly of all EAA members during the conference. The General Assembly needs to approve the financial report and any changes to the board. As for the financial report, we will upload the annual report to the members section of the EAA website.

Please have a look. If you have any questions or would like to discuss the report, please contact us by June 19, 2020.

As for the board composition, we would like to make the following suggestion. President, past president, and president-elect are usually in office for two years. Hence, this year we would decide about a new president-elect. The election usually comes with changes in the responsibilities of the remaining board members. Since we do not have a conference this year and we cannot discuss changes to the board with all EAA members, we propose to leave the board composition as is and to decide next year about a new composition. The statute does not require a two-year shift either.

If you agree with this proposal, all board members would keep their responsibilities for three instead of two years. Please contact us if you do not agree with this proposal.

Also, if you want to discuss other issues, please let us know by June 19, 2020. If there is a need to discuss our proposal, the financial report, or any other issues, we would set up a virtual General Assembly.

Thank you for your continued support to EAA.

Stay safe and healthy,

The EAA board

Winners of the EAA Research Grant 2020

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy (EAA) provides a yearly EAA Research Grant. Despite the cancelation of ICORIA this year, we were happy to receive eight submissions to the first issue of the EAA Research Grant.

All submissions were evaluated by the EAA Research Grant jury, which consisted of four EAA board members: Martin Eisend, Enrique Bigne, Martin Waiguny, and Sophie Boerman (chair).

The submissions were evaluated on the research quality and relevance, feasibility of the project, and fit with EAA. All submissions addressed relevant and interesting topics (such as user-generated content, advertising in the time of a pandemic, disinformation in ads, and ambiguous claims on comparison platforms) and were of high quality. In the end, small details made the difference.

We are happy to announce the two recipients of the EAA Research Grant 2020:

  • Research team: Joanna Strycharz & Claire Segijn
    Research title: Corporate surveillance in your living room: Synced advertising and chilling effects
    Amount awarded: €1000
  • Research team: Marijke De Veirman, Michelle Nelson, Liselot Hudders & Veroline Cauberghe
    Research title: Using Child Vloggers to Instill Healthy Food Choices in Preschoolers: An Experimental Trial
    Amount awarded: €1500

Congratulations to Joanna and Marijke and their teams!

More about the grant criteria, application and selection process can be found here.

Journal Announcements

Journal of Advertising Education (JAE) Special Issue in Cases in International and Multicultural Advertising
A special issue on international and multicultural advertising will satisfy a need among scholars and instructors in advertising and related fields for readily available resources that they can use in the classroom.
Guest editors: Juliana Fernandes, University of Florida and Craig Davis, Ohio University
Submission deadline: October 15, 2020.
For additional information regarding the Special Issue, please contact the guest editors at and/or, or download the Call for Papers.
International Journal of Advertising, Special Issue “Future Trends in Influencer Marketing”
Despite the growing interest of academics in the specifics of influencer marketing, a number of questions yet remain to be explored. Accordingly, this special issue addresses the research gaps by focusing on the future trends in the use of influencers as a marketing tactic.
Guest editors: Liselot Hudders (Ghent University - Belgium) and Chen Lou (Nanyang Technological University - Singapore).
Submission Deadline: November 30, 2020
For additional information, please refer to this page.
Journal of Advertising, Special Section dedicated to Religion, Spirituality and Advertising
Religion and spirituality play an important role in influencing individuals’ thoughts and behaviors The Special Section aims to stimulate interdisciplinary research leading to papers that have a substantial impact on current thinking on Religion, Spirituality and Advertising.
Special Section guest co-editors: David Waller (University of Technology Sydney, Australia) and Riza Casidy (Macquarie University, Australia) at
Submission Deadline: December 15, 2020
Additional information.
Journal of Advertising, Special Issue “Mobile Technology and Advertising”

The special section seeks high quality submissions that will be of lasting use to the discipline. In light of the breadth of complexities in mobile technologies and advertising, the editors encourage submissions that take a multidisciplinary perspective on mobile technologies in advertising as well as collaborations between academia and practice.
Special Issue Editors: Stefan Bernritter, King's College London, UK, Shintaro Okazaki, King's College London, UK, Douglas West, King's College London, UK;
Submission Deadline: May 20, 2021
Additional information


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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