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ICORIA 2019, Call for nominations Flemming Hansen Award, EAA column, EAA-AAA joint membership, AAA news, journal announcements.

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EAA Newsletter

No. 41 // October 2018

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ICORIA 2019 - Krems

The 18th ICORIA 2019 in Krems, Austria
Looking ahead

The University of Applied Sciences Krems and the conference chair Martin Waiguny are looking forward to welcoming you in Krems to discuss and share your innovative research in the 18th International Conference on Research in Advertising (ICORIA) of the EAA from June 27 to June 29, 2019. The call for papers is presented here.

The conference organizers invite you to submit a summary of your paper as soon as possible (but no later than March 15, 2019). Please use the submission procedure for your paper summaries provided on EasyChair.

With the aim to provide PhD students with professional skills needed for their academic career, the conference will start with Sixth ICORIA Doctoral colloquium. More information can be found here.

First for ICORIA 2019 are research grants to encourage high-quality advertising research, first for ICORIA 2019. For more information about the grant criteria and application, please refer to the awards and grants-page.

For updates and impressions as well as more information about the conference, please visit the ICORIA 2019 web page and follow us on Instagram (@icoria2019).

Call for Nominations: EAA Flemming Hansen Award 2019

The European Advertising Academy (EAA) is seeking nominations for the Flemming Hansen Award. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2019 recipient will be announced at the Gala Dinner of the 18th International Conference on Research in Advertising (ICORIA).

The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Please send nominations and any questions related to this award to the EAA Award Manager, Tobias Langner, at langner@wiwi.uni-wuppertal.de. Include the candidate’s CV with the nomination letter which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2019 award must be received by April 1, 2019.

EAA column

Insights from young scholars

The EAA newsletter hosts perspectives, stories, and interviews with young EAA scholars. This time we host Morana Fuduric, assistant professor from University of Zagreb and Visiting scholar at Northwestern University.

Being a young scholar, attending conferences is one of the most important aspects of your professional and personal development. One of the main aspects that are especially appealing to young scholars are good networking opportunities and the possibility to share your work with scholars from all over the world. You are able to form new connections that lead to potential new collaborations and sometimes even new career prospects. It is a chance to discover what other people in the field are up to and be inspired by their work. Even more than that, it is a chance to “check your instincts” and see whether the research questions you are passionate about are of interest and relevance to the academic community and practitioners. Finally, one great advantage of conferences is that it allows you to “reset” and spend a couple of days thinking intensely (and quite strategically) about your research and the future directions you want to take.

As it turns out, attending ICORIA gives you exactly that, and more. My first encounter with ICORIA was in 2016 when I presented a paper with Ed Malthouse and Vijay Viswanathan in Ljubljana, Slovenia, and the second this year in Valencia, Spain (oddly enough, both were held during soccer championships). I had never been to a specialized conference before, and was not sure what to expect. One of the first things I have realized is that everyone attending ICORIA seemed to know each other, and their relationship seemed to span the classic professional domain. It felt very familial.

My second time at ICORIA only strengthened that feeling – everyone I have met was open to discussions about advertising-related topics, and more importantly – inherently curious about new methods and developments in the field. Upon hearing about my work and future projects, they immediately thought about introducing me to some of their colleagues that might offer additional inputs and advice - which was greatly appreciated on my end.

Finally, I have to stress that the members of the organizing committees for ICORIA 2016 and 2018 have found the perfect balance between work and fun, from the networking games at the conference opening ceremony and engagement activities including a big white Photo Frame and a Truth and Lies advertising bazaar in Ljubljana to the fabulous all-white Gala Dinner in Valencia. Mind you - All the best discussions, conversations and collaborations naturally occur during the informal lunches, coffee breaks and gatherings. Experience that and you will understand why I will be attending to ICORIA in Krems, Austria next year.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit www.aaasite.org/membership.

News from the American Academy of Advertising (AAA)

The Global and Multicultural Committee is a committee of the American Academy of Advertising (AAA) composed of a passionate group of scholars dedicated to fostering research, teaching, and industry exchange about global and multicultural advertising. As a committee, we seek to develop and maintain relationships with scholars, educators and practitioners from around the world, gather relevant resources that will support scholars’, educators’, and practitioners’ work, and serve as a welcoming hub for discussion about issues concerning global and multicultural advertising.

We are fortunate to have a dedicated space nested within the AAA website to keep you informed about our initiatives that is open to the public. There, you will find more information about GMC members, resources, and materials you can use in your research and teaching. You can access our webpage here. We are looking forward to your visit! Should you have any questions about our initiatives, please do not hesitate to contact the chair of the GMC, Juliana Fernandes, at juliana@miami.edu.

Journal Announcements

Journal of Advertising now publishes three types of articles
The Journal of Advertising (JA) now publishes Original Research Article, Research Notes, and Literature Review Corner. For additional information regarding the new submission categories, read the pdf on the EAA-site.
Journal of Advertising Ph.D. Student Reviewer Training Program
The Journal of Advertising (JA) has launched the Ph.D. Student Reviewer Training Program. For additional information regarding the Ph.D. student reviewer program, please read the pdf on the EAA-site.
Special Issue Journal of Adverting: Advertising in Asia: Theories and Implications for Practice
Special Issue Guest Editors: Chingching Chang, National Chengchi University, shenc@nccu.edu.tw; Wei-Na Lee, University of Texas at Austin, weina@mail.utexas.edu, Yuping Liu-Thompkins, Old Dominion University, yxxliu@odu.edu. This special issue seeks to address the need for research by soliciting, publishing, and disseminating theoretical developments that focus on advertising in Asia. More information.

EAA

The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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