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Why APR is Still Relevant
By Joel Swanson, APR

Approximately 90 members of Minnesota PRSA hold the APR credential, our profession’s gold standard. As a new group starts the process in 2016 (the first Readiness Review panels will sit in June), past president Joel Swanson, APR, MACT talks about the value of accreditation to his career and tips for current candidates. ...

Click here to read more ...

Submit Blog Content

The mission of the Minnesota PRSA Perspectives blog is to provide content that engages individuals across all experience levels from PR students to professionals in agency, nonprofit, government or corporate settings and to celebrate the chapter's activities and members. 
Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content

Click for more information.
Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Career Center’s job board for the latest PR opportunities in the Metro area.

We're looking for volunteers!

There’s a range of opportunities available across most of our committees. For more information, click here.

Please contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

New Member Breakfast

Tuesday, April 5, 7:30 a.m.
New members (join date of January 1, 2015 or later): please join us for this free event including coffee, pastries, networking and a comprehensive introduction to the benefits of PRSA membership. Meet other new members, connect with chapter President Jason Sprenger and the Minnesota PRSA board, and learn about the benefits of membership!

Click here for more information.

The Year of the PR Professional: Get Your 2016 Event Pass Now.

Learning, professional development and networking are important aspects of your PRSA membership and we want to make our event offering as accessible as possible.  Minnesota PRSA is offering a 5-event and 10-event pass for admission to the wide variety of programs and events hosted throughout 2016.

Sign up to get yours now!

PRSA offers two different event pass levels:
Silver 5-Event-Pass for $75 (Click here to purchase a 5-Event-Pass)
Gold 10-Event-Pass for $125 (Click here to purchase a 10-Event-Pass)

Finnegans' Brand Story + Meet & Mingle at Kieran's Irish Pub

Wednesday, April 20
5-7 p.m.
Kieran's Irish Pub
85 N 6th St.
Minneapolis, MN 55403

March isn't the only month to think Irish! Whether you’re in PR, marketing, communications, business, or just appreciate beer, join us at Kieran's Irish Pub for this fun event. You'll hear from Finnegans' Patty Morrissey about the Finnegans' story and strategies and tactics the business uses to share that story. How does Finnegans turn beer into food? What is a Brewtel? Come find out! Invite a co-worker! Appetizers will be served from 5-5:30 p.m., and Patty will share Finnegan’s unique communications approach with Q&A starting at 5:20 p.m. for 25 minutes.Then enjoy a great evening of mixing and mingling while enjoying Kieran's fabulous Titanic Lounge.

Registration Costs:

Minnesota PRSA Member- $20
Student- $10
General Admission- $25
2016 Event Pass Eligible  


APR Candidate Portfolio Coaching

Wednesday, April 20
5:30 p.m.
110 North 5th St.
Minneapolis, MN

This APR Candidate Portfolio Coaching session is for APR candidates who are preparing their campaign portfolios for Readiness Reviews, and who are ready to demonstrate knowledge of the four-step process (Research, Planning, Implementation, and Evaluation). Bring your draft questionnaire and campaign portfolio, and get feedback from experienced APRs so you can adjust and/or finalize its content for presentation to your Readiness Review panel.

Note to APR candidates:
The first APR Readiness Reviews are scheduled for June. If your goal is to sit for a Readiness Review panel in June or anytime in 2016, make sure you plan in these steps:

  1. If you aren’t already, become a member of PRSA.
  2. Apply for the APR process at and pay your fee. Your application must be approved by national PRSA 45 days prior to your Readiness Review panel.
  3. Request a Readiness Review be set up for you by contacting Karen Lyons, APR at
  4. Submit your Readiness Review Questionnaire to Karen no later than 15 days in advance of your scheduled Readiness Review. 
  5. Bring your portfolio to your scheduled Readiness Review.

Register for the 2016 Minnesota PRSA Classics Awards

Be sure to register to attend the 38th Annual Minnesota PRSA Classics Awards banquet on Thursday, April 14, 2016. Social hour will begin at 5:30 p.m., followed by dinner and the awards program.
2016 Minnesota PRSA Classics Awards Banquet
Thursday, April 14, 2016
5:30 p.m.
Muse Event Center
107 3rd Avenue North
Minneapolis, MN 55401
How to RSVP
Please register online today here.

PRSA members- $90
Non-PRSA members- $100
Table of 10- $900
Students- $35
We look forward to seeing you on April 14!

Minnesota PRSA Biennial Member Survey Ends TODAY

As a public relations professional, you know how important research is to the success of a project. That being the case, we hope you will take 10 to 15 minutes to fill out this survey by March 24 so that we can better serve our members. We only conduct our member survey every other year but the input we receive is invaluable. It will guide us in our efforts to create the best PRSA chapter in the country.
You could also win free stuff. We will randomly choose three names from the fully completed surveys to receive a $25 coffee gift card.

Click here to take the survey.

National PRSA Webinars

The Social Newsroom
March 29

Visual Storytelling and Media Relations
April 5

Prove Your Value
April 12

Balancing the Art and Science of Communication
April 14

Five Steps to Accreditation
April 20

Click here to learn more about these webinars.
Design donated by: Branding, Design & Strategy

Minnesota PRSA Link Editor: Jordan Gilgenbach
Copyright © 2016 Minnesota PRSA, All rights reserved.