How to Speak Finance – Language of the C-Suite & Keynote Luncheon with Sally Smith, CEO, Buffalo Wild Wings
Thursday, July 30
7:30 a.m.-1:30 p.m.
Hilton Minneapolis, 1001 Marquette Ave.
Increase your financial and business IQ in a session that promises to be fun, interactive and filled with useful information you can apply right away. You’ve spent endless hours learning the ins and outs of public relations, news media, social media and everything else that goes into being a communications professional. But the business – your employer’s or client’s – runs on numbers. Without a working knowledge of corporate finance, you could find your role limited to that of messenger.
In this half-day session, led by Bob Kleiber, Manager of Investor Relations at U.S. Bank and finance faculty member at Metro State University, we will discuss specific things you can do to become a more valued and credible member of your organization by enhancing your knowledge of the business of business. We will help you understand how to identify the financial drivers of your organization and how these financial fundamentals are reflected in the balance sheet, income and cash flow statements. With this knowledge you’ll be able to understand better how your company or clients make money, how they sell their products and services and how they decide where and when to invest to add capacity, add a product line or an entire business. Join us as we peel the onion on this complex but essential topic.
Stay and join us for lunch with Sally Smith, President/CEO of Buffalo Wild Wings shares her insight and experiences with the importance of ethics and financial reporting.
Workshop and Luncheon:
$69/person – PRSA, Business Wire or NIRI Member
$50/person – PRSA Event Pass Holders
$45/person – Student
$99/person – General Admission
$35/person – PRSA, Business Wire or NIRI Member
$25/person – Student
$45/person – General admission
Color Psychology: The New Game Changer
Thursday, Aug. 13
Color Communicates! In dress, decor and public relations -- the silent language of color whispers with power and persuasion. National speaker, author and image coach Jill Swanson will help us leverage the hidden language of color and understand how people respond to shades and intensities in clothing, products and the environment. Use color intelligently and experience immediate benefits from powerful first impressions to professional presence and personal authenticity.
$30/person – PRSA member
$25/person – Student
$40/person – General admission
(2015 Event Pass Eligible)