Deepening Social Engagement Through Award Winning Work
Thursday, June 4
921 Washington Ave. S., Minneapolis
The Periscope Community team sits solidly at the intersection of social media and public relations as creators, strategists and complex problem solvers who look at social media differently. This different approach has resulted in consistent award-winning work for clients such as Trolli and Buffalo Wild Wings.
So let's join for a meeting of the minds on June 4 from 5-7 p.m. at Periscope to learn more about how a unique approach to social media has turned out work that people love. Evan Carpenter and Bridget Jewell from Periscope’s Community team will present case studies on the weirdly awesome work for Trolli and blazin’ work for Buffalo Wild Wings. They will also ignite a conversation around the ever-changing social landscape and how to stand out amongst the crowd. Catering provided by Common Roots.
Bridget Jewell – Community Engagement Strategist
Evan Carpenter – Director of Community
PRSA Member: $30
General Admission: $40
Event Pass Eligible
How to Speak Finance – Language of the C-Suite & Keynote Luncheon with Sally Smith, CEO, Buffalo Wild Wings
Thursday, July 30
7:30 a.m.-1:30 p.m.
Hilton Minneapolis, 1001 Marquette Ave.
Increase your financial and business IQ in a session that promises to be fun, interactive and filled with useful information you can apply right away. You’ve spent endless hours learning the ins and outs of public relations, news media, social media and everything else that goes into being a communications professional. But the business – your employer’s or client’s – runs on numbers. Without a working knowledge of corporate finance, you could find your role limited to that of messenger.
In this half-day session, led by Bob Kleiber, Manager of Investor Relations at U.S. Bank and finance faculty member at Metro State University, we will discuss specific things you can do to become a more valued and credible member of your organization by enhancing your knowledge of the business of business. We will help you understand how to identify the financial drivers of your organization and how these financial fundamentals are reflected in the balance sheet, income and cash flow statements. With this knowledge you’ll be able to understand better how your company or clients make money, how they sell their products and services and how they decide where and when to invest to add capacity, add a product line or an entire business. Join us as we peel the onion on this complex but essential topic.
Stay and join us for lunch with Sally Smith, President/CEO of Buffalo Wild Wings shares her insight and experiences with the importance of ethics and financial reporting.
Workshop and Luncheon:
$69/person – PRSA, Business Wire or NIRI Member
$50/person – PRSA Event Pass Holders
$45/person – Student
$99/person – General Admission
$35/person – PRSA, Business Wire or NIRI Member
$25/person – Student
$45/person – General admission