The Food Revolution: Transparency and its Effects on Marketing & Communications
Tuesday, February 7, 2017
400 First Ave N., Suite 700
Minneapolis, MN 55401
Now, more than ever, consumers are demanding to know what’s in their food, where it comes from and whether their beliefs align with the brands they’re buying. And while people have unmatched access to the latest information and data, there is still skepticism and anxiety over their food choices. Product transparency is at the forefront of the food industry, and it’s significantly changing how marketers and communicators are connecting with consumers.
Join top communications experts from some of the region’s most dynamic food companies as they discuss how food transparency and consumer demand are changing the way they communicate, as well as the strategies and solutions that are resonating with consumers.
Minnesota PRSA Members- $30
General Admission- $40