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A twice-monthly email update from Minnesota PRSA.
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  • Dr. Willard Thompson Scholarship
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Ethics Dilemmas? You're Not Alone.

It might sometimes feel as if others in your organization aren’t concerned with reputation and the ethics that form its foundation. That is not the case. ... Click here to read more.

Submit Blog Content

Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged, but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content.


Click for more information.

We're looking for volunteers!

“Just like most things, the more you put in and give, the more you get in return. Get involved with Minnesota PRSA – you’ll be glad you did.” – Lisa Hiebert, APR

Our members say it best; volunteering on a Minnesota PRSA committee is the surest way to get the full value of your membership.

Please visit our volunteer page or contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

Upcoming Minnesota PRSA Events!


October 13, 2017- Lessons from the Inside: How Today’s Communicators Can Elevate Their Role

October 14, 2017- How to Land Your First Job in PR


November 2, 2017- Through the Eyes of the Customer: Why Customer Journey Mapping Matters in B2C and B2B

Click here to view more, and register!

National PRSA


September 19, 2017- The Ethical Expectations of Leadership

September 20, 2017- 5 Tactical Tips to Unleash Your Brand's Superpower for your Next Campaign

October 12, 2017- Think Like a Reporter


To view more, and register, click here

Lessons from the Inside: How Today's Communicators Can Elevate Their Role

Friday, October 13, 2017
7:30 a.m. - 12:45 p.m.


Location:
Honeywell Golden Valley Learning Center
1985 Douglas Drive
Golden Valley, MN 55422


Even communicators can sometimes struggle to elevate the importance of our profession to stakeholders. This workshop will arm communicators, in both in-house and agency roles, with the tools needed to show the indispensability of strategic communications in supporting and leading internal and external initiatives.  Sessions will include:
  • Starting a Revolution: How Deluxe Used Communications to Champion Small Business- Cameron Potts, Deluxe Corporation
  • Knowing the Numbers: What They Mean, Why They Matter, and How They'll Make You Matter More- Tony Carideo, President of the Carideo Group
  • Winning the Business: Inside the Agency Hiring Process- LeeAnn Rasachak Fahl, Securian Financial Group
  • Selling the Function of Communications Internally- Greg Zimprich, APR and Bruce Anderson, Honeywell
  • Building a Long-Term Agency/Client Partnership- Heather Cmiel, 3M, Jen Deets, Schermer, and Jackie Vos, Inprela.
  • Luncheon Keynote: Your Logo Here: Understanding the Reputational Value of Big Ticket Corporate Partnerships.  Panel featuring:
    • Kevin Smith- Ryder Cup
    • Mark Ritchie- World's Fair
    • Andrea Mokros- Minnesota Super Bowl Host Committee
    • Susan Beatty- U.S. Bank
    • Ben Maurer- Clear Night (Moderator)
 

How to Land Your First Job in PR

Saturday, October 14, 2017
9:00 a.m. - 2:00 p.m.


Location:
Padilla
1101 West River Parkway, Suite 400
Minneapolis, MN 55415

Are you ready to land an entry level job in PR? Whether you’re looking for your first internship or are ready for a full-time gig, interviews are nerve-wracking.

“How to Land Your First Job in PR” will help shed your anxieties and prepare you for any PR interview. From LinkedIn and resume tips, to interview etiquette and impressing HR, you’ll walk away feeling confident and equipped for your next interview.

 

Through the Eyes of the Customer: Why Customer Journey Mapping Matters in B2C and B2B

Thursday, November 2, 2017
7:30 a.m. - 9:30 a.m.


Location:
8400 Normandale Lake Blvd.
Training Room 130 (Lower Level)
Bloomington, MN 55438

Understanding the way our customers move through a space, purchase items online, or are transferred through your organization shapes the way we market and communicate. Come roll up your sleeves and learn the basics of customer journey mapping. After a brief presentation, participants will walk through their own journey map with guidance from the facilitator. This process will allow gaps or missed opportunities to surface and allow us to view a process from our customer’s perspective. Bring a customer experience example to map and an open mind!

 

Dr. Willard Thompson Scholarship

Applications Due: November 3, 2017

We’ve revamped the Dr. Willard Thompson Scholarship to make it easier than ever to win a $1,000 or $2,000 scholarship.

The top scoring applicants from 10 affiliated PRSSA chapters of Minnesota PRSA will receive a scholarship. The first place prize is $2,000 and the second place prize is $1,000. In addition, the top-scoring applicant will be named “Best of PRSSA.” All award winners will receive a free PRSA associate membership.

The scholarship application includes:
  • A short form and resume
  • A professional recommendation
  • A short essay
  • An example of work created by the applicant
 

Minnesota PRSA Job Board

Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Minnesota PRSA job board for the latest public relations opportunities in the Metro area.

Latest Jobs:
To see all job/internship postings, please click here.
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