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17 Tips for Building a Successful PR Career
By Paul Maccabee

Now keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position and prepare yourself to take flight as I reveal 17 chunks of wisdom I’ve learned over 30 years in PR. ...

Click here to read more ...

Submit Blog Content

The mission of the Minnesota PRSA Perspectives blog is to provide content that engages individuals across all experience levels from PR students to professionals in agency, nonprofit, government or corporate settings and to celebrate the chapter's activities and members. 
Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content

Click for more information.
Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Career Center’s job board for the latest PR opportunities in the Metro area.

We're looking for volunteers!

There’s a range of opportunities available across most of our committees. For more information, click here.

Please contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

National PRSA Webinars

PRSA Corporate Connect Call: A Data-Driven Approach to CEO Communications: An Allstate Case Study
May 17

Strengthening Branded Online Newsrooms
May 17

Introduction to Effective Crisis Response
May 18

Anatomy of a News Release
May 19

Click here to learn more about these webinars.

Communicating in an Election Year

Thursday, May 26
7:30 a.m.
Saint Paul Pioneer Press
10 River Park Plaza
The Superior, lower level conference room
Saint Paul, MN  55107

As we count down to the Presidential election day in November, we are witness to a new tech-driven electorate who receives their content through online sources and a 24 hour news cycle. Not only does this influence the choice of candidates for public office, the public is affected through social media posts by businesses, co-workers and friends.  How can we as public relations professionals, advise our clients or employers to sort through the information and provide the best strategic plans forward? Whether we are analyzing a Presidential campaign or State of Minnesota election candidates, we are witness to a new political process. How did we get here? What have we learned?

Please join our amazing panel of experts on election public relations, public affairs, media and higher education for this informative event. Register soon, as seating space is limited!

Registration Costs:

Minnesota PRSA Member- $30
Student- $25
General Admission- $45
2016 Event Pass Eligible  


APR After Hours Q&A

Tuesday, June 7
6 p.m.
St. Louis Park Branch of Hennepin Public Library
3234 Library Lane
St. Louis Park, MN  55426

Join us for a FREE informal overview of the APR credential: Why it’s still valuable in a fast-changing profession, and how to earn it in four to six months. Bring your questions. This discussion, hosted by Janet Swiecichowski, APR and Holly Donato, APR, will help you decide whether to register for the free APR Study Workshop--a weekly webinar series for six weeks in October-November.


Coffee with a Legend, Lee Odden: An Integrated Approach

Wednesday, June 15
8-9 a.m.
TopRank Marketing
10405 6th Ave N Ste 250
Minneapolis, MN 55441

Join us on Wednesday, June 15, for our second “Coffee with a Legend” series event, featuring Lee Odden, CEO of TopRank Marketing, an internationally respected marketing agency that provides consulting for some of the most successful companies in the world. Cited by The Wall Street Journal, The Economist and Forbes for his digital marketing expertise, Lee's evangelism for an integrated approach to digital marketing and public relations has extended over 100 events in 13 different countries. He blogs at and is the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.”  

Join Lee for a personal, small group talk over coffee. Bring your questions and ask about career strategies, integrated marketing, blogging, and more – you’ll set the discussion in motion! Space is limited for this intimate discussion, so register today!

Registration Costs:

Minnesota PRSA Member- $20
Student- $10
General Admission- $25
2016 Event Pass Eligible  


The Year of the PR Professional: Get Your 2016 Event Pass Now.

Learning, professional development and networking are important aspects of your PRSA membership and we want to make our event offering as accessible as possible.  Minnesota PRSA is offering a 5-event and 10-event pass for admission to the wide variety of programs and events hosted throughout 2016.

Sign up to get yours now!

PRSA offers two different event pass levels:
Silver 5-Event-Pass for $75 (Click here to purchase a 5-Event-Pass)
Gold 10-Event-Pass for $125 (Click here to purchase a 10-Event-Pass)
Design donated by: Branding, Design & Strategy

Minnesota PRSA Link Editor: Jordan Gilgenbach
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