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  • Business Outreach Committee
Earning APR for the Strategy

The next APR Study Workshop offered by Minnesota PRSA begins October 11 and meets online once weekly for six weeks. Independent consultant and Minnesota PRSA member Candee Wolf, APR, talks about her motivation for earning accreditation, and what APR has contributed to her career.  ...

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Submit Blog Content

Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged, but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content.

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Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Career Center’s job board for the latest public relations opportunities in the Metro area.

We're looking for volunteers!

“Just like most things, the more you put in and give, the more you get in return. Get involved with Minnesota PRSA – you’ll be glad you did.” – Lisa Hiebert, APR

Our members say it best; volunteering on a Minnesota PRSA committee is the surest way to get the full value of your membership.

Please visit our volunteer page or contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

Upcoming Minnesota PRSA Events!

Sept.29- Minnesota PRSA Ethics Smackdown

Oct. 11- Start of APR Study Webinar Series

Oct. 15- PRSSA Student Leadership Retreat

Oct. 27- Watergate, The Love Boat and the Art of Storytelling

Nov. 1- Membership Happy Hour

Nov. 16- Developing a Strategic Mindset

Click here to view more, and register!

National PRSA Webinars

Crisis Management
Sept. 29

Financial Literacy for Communicators
Oct. 13

Click here to learn more about these webinars.

Business Outreach Committee

On October 28, Rose McKinney, APR, PRSA Fellow, Minnesota PRSA Past President, and Founder of Pineapple RM will be helping entrepreneurs understand the overlaps and differences between public relations, advertising, and marketing and how to maximize the value of each. On behalf of the Minnesota PRSA's Business Outreach Committee, Rose will be presenting at the Women Entrepreneurs of Minnesota 2016 Ignite Your Story Conference at St. Catherine's University in St. Paul.

Minnesota PRSA Ethics Smackdown

Thursday, Sept. 29
5:30 p.m. - 8:00 p.m.
Mel Johnson Media Center (KTIS)
2993 Snelling Avenue North
Roseville, Minnesota  55113

Come to cheer on the ethics teams led by Anna Lewicki Long, APR, and Joel Swanson, APR, as they work to develop the winning solution to a challenging public relations ethics case. How did these two teams do with the challenge? You be the judge – the audience will determine the winner. Be there, and help pick the winning team!

Thursday, September 29, 2016
5:30 p.m. - 6:30 p.m. :  Registration and Pizza Buffet
6:30 p.m. - 8:00 p.m.  :  Ethics Smackdown!

Registration Costs:
PRSA Members: $30
Non-Members: $45
Students: $25
2016 Minnesota PRSA Event Pass Eligible


A message from National PRSA about Ethics Month

We hope you are enjoying all the programming we’ve provided so far for Ethics Month 2016. We have several updates and reminders for you all this morning.
IMPORTANT! Ethics Month Survey 2016:  We need your help to drive your young professionals to the 2016 survey
, “How Millennials View Ethics in Public Relations.” Response rate has been fairly low to start so any help you can provide is greatly appreciated.  For 15-20 minutes of their time, survey participants can opt-in to win one of four $100 gift cards. Read more about the survey on the PRSay blog.
The results from the first phase of the study (September 2015) will be presented at the PRSA International Conference, as well as shared through other public relations channels. 
·         Call to action: Encourage new pros and associate members to take the survey—and plan to attend the PRSA International Conference session.
PRSSA Activities:
·         September 30 11:59 PM Ethics mini-case competition closes

PRSAY Blog PostsVarious authors, including Nance Larsen APR Fellow PRSA and 2016 BEPS Chair, Kirk Hazlett, APR, Fellow PRSA, Marlene Neill PhD., APR, and Johnathan Slater, Ph.D., APR, Fellow PRSA will pose discussions and address current ethical challenges, issues and best practices throughout the year and ethics month. First blog post for Ethics Month will be September 1.

Call to action: Read and share these blog posts with your members and your social media circle. #PREthics
Thank you so much for your dedication and commitment to ethics and to PRSA.

APR Study Workshop Webinar Series

Six Tuesdays from October 11, 2016 through November 15, 2016
12:00 p.m. - 1:00 p.m.
Once you register, you will be notified of webinar details.

Don’t put it off any longer. APR accreditation is the fastest, most practical way to upgrade the strategic value you bring your organization, and position your career for advancement. Join us for six one-hour webinars on consecutive Tuesdays in October-November, 2016. Each webinar will cover one of the six areas tested on the computer-based examination for Accreditation in Public Relations.

Registration Costs:
FREE for Minnesota PRSA Members or those willing to become members while earning APR.

Questions? Email Janet Swiecichowski, APR at

To further explore APR, go to


PRSSA Student Leadership Retreat

October 15, 2016
9:15 a.m.
1101 West River Parkway, Suite 400
Minneapolis, MN 55415

The Minnesota PRSA Student Relations Committee invites you to the annual PRSSA Student Leadership Retreat. This event is a chance for all PRSSA members to network, develop leadership skills and gain new ideas for their PRSSA chapters. This year’s event will focus on creating a personal brand as you prepare to graduate and enter the workforce.

Registration Costs:
Students: $15
Leadership Fund: Free

Watergate, The Love Boat and the Art of Storytelling

Thursday, October 27, 2016
7:30 a.m.
Karwoski & Courage
150 South 5th St, Suite 900
MInneapolis, MN 55402

Join your fellow Minnesota PRSA members and guests for a fun, thought-provoking and inspiring look at modern-day storytelling in the mobile age. Learn how Watergate redefined journalism, the long-running TV sitcom ‘The Love Boat’ reinvented storytelling and the confluence of the two in shaping today’s brand journalism in the digital age.

Presented by Doug Spong, APR, Fellow PRSA, CEO of public relations and advertising agency consultancy The Doug Spong Co. LLC and the 2013 PRSA Gold Anvil recipient, our society’s highest individual award for lifetime achievement.

Registration Costs:
PRSA Members: $30
Non-Members: $45
Students: $10
2016 Minnesota PRSA Event Pass Eligible

2016 Membership Happy Hour

NEW DATE: Tuesday, November 1
5:00 p.m.
Bulldog Northeast
401 East Hennepin Avenue
Minneapolis, MN 55414

We want to acknowledge that we originally scheduled the 2016 Membership Happy Hour on the holiest night of the year for our Jewish members. We’ve rescheduled for November 1 accordingly.  We deeply regret and sincerely apologize for the error, and promise that care will be taken to ensure conflicts are not created as we schedule future chapter events.

We hope you will join us this fall at the Bulldog Northeast. While open to all members, this event is especially for our new members and to welcome them to our chapter. So new members, come and meet the members of your new community, connect with chapter President Jason Sprenger and the Minnesota PRSA board, and all learn about the benefits the chapter has to offer. Existing members, come and share your experiences and help welcome these professionals to Minnesota PRSA!

Registration Costs:

Light Appetizers Provided

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