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  • Upcoming Events
  • Classics Awards
  • Member Survey
  • APR Workshop
  • Latest Blog Post
  • Job Postings
  • Volunteer for PRSA
  • New Member Breakfast
  • 2016 Event Pass
  • PRSA Webinars

Rose McKinney Asks PRSA Members the Tough Question, “What Will Your Career Story Be?”
By Kara Turtinen

Starting at a very young age we’re asked the question, “What do you want to be when you grow up?” Whether you answered astronaut or doctor or professional soccer player, over the years those answers probably changed. These changes happen for numerous reasons, and at any time. ...

Click here to read more ...

Submit Blog Content

The mission of the Minnesota PRSA Perspectives blog is to provide content that engages individuals across all experience levels from PR students to professionals in agency, nonprofit, government or corporate settings and to celebrate the chapter's activities and members. 
Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content
Click for more information.
Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Career Center’s job board for the latest PR opportunities in the Metro area.

We're looking for volunteers!

There’s a range of opportunities available across most of our committees. For more information, click here.

Please contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

New Member Breakfast

Tuesday, April 5, 7:30 a.m.
New members (join date of January 1, 2015 or later): please join us for this free event including coffee, pastries, networking and a comprehensive introduction to the benefits of PRSA membership. Meet other new members, connect with chapter President Jason Sprenger and the Minnesota PRSA board, and learn about the benefits of membership!

Click here for more information.

The Year of the PR Professional: Get Your 2016 Event Pass Now.

Learning, professional development and networking are important aspects of your PRSA membership and we want to make our event offering as accessible as possible.  Minnesota PRSA is offering a 5-event and 10-event pass for admission to the wide variety of programs and events hosted throughout 2016.

Sign up to get yours now!

PRSA offers two different event pass levels:
Silver 5-Event-Pass for $75 (Click here to purchase a 5-Event-Pass)
Gold 10-Event-Pass for $125 (Click here to purchase a 10-Event-Pass)

National PRSA Webinars

Write for Readability
March 22

Sounding the Drumbeat
March 24

The Social Newsroom
March 29

Visual Storytelling and Media Relations
April 5

Click here to learn more about these webinars.

Omni-Channel Marketing: Creating a Holistic PR and Social Media Strategy by Breaking Down Corporate Silos

Wednesday, March 23
8 a.m.
420 N. 5th St., Suite 1000
Minneapolis, MN 55401

Today’s communicators are tasked with delivering a consistent customer message and experience across all channels. As customer expectations continue to grow towards real time interactions and personalized content, communicators are faced with the challenge of developing holistic marketing strategies outside of traditional channels and expanding campaigns to be all encompassing for multi-channel customer experiences. Join our panel of local omni-channel thought leaders as they highlight successes, challenges, and best practices in breaking down company silos to expand public relations and social media strategies into holistic campaigns.

Heather Cmiel – Global Marketing Communications Strategist at 3M, Minnesota PRSA President-Elect, APR
Panel Members:
Nicki Gibbs – Senior Vice President at Beehive PR
Bernice Neumann – Food & Nutrition Practice Leader at Exponent PR
Crystal Schweim – Vice President, Public Relations at Olson

Registration Costs:

Minnesota PRSA Member- $30
Student- $10
General Admission- $40
2016 Event Pass Eligible  

Register for the 2016 Minnesota PRSA Classics Awards

Be sure to register to attend the 38th Annual Minnesota PRSA Classics Awards banquet on Thursday, April 14, 2016. Social hour will begin at 5:30 p.m., followed by dinner and the awards program.
2016 Minnesota PRSA Classics Awards Banquet
Thursday, April 14, 2016
5:30 p.m.
Muse Event Center
107 3rd Avenue North
Minneapolis, MN 55401
How to RSVP
Please register online today here.
Advance Tickets:
$80/PRSA members
$90/Non-PRSA members
$800 for a table of 10
$30 for students

After March 14:
$90/PRSA members
$100/Non-PRSA members
$900 for a table of 10
$35 for students
We look forward to seeing you on April 14!

Minnesota PRSA Biennial Member Survey

As a public relations professional, you know how important research is to the success of a project. That being the case, we hope you will take 10 to 15 minutes to fill out this survey by March 24 so that we can better serve our members. We only conduct our member survey every other year but the input we receive is invaluable. It will guide us in our efforts to create the best PRSA chapter in the country.
You could also win free stuff. We will randomly choose three names from the fully completed surveys to receive a $25 coffee gift card.

Click here to take the survey.

Workshop Gives APR Candidates a Jump-start

Joan O’Fallon, APR, helped candidates understand how to prepare a case study and portfolio for their APR Readiness Review panels.

A number of Minnesota PR pros got a jump-start on accreditation February 26-27 at a chapter workshop in Minnetonka. The free, 12-hour APR Study Workshop walked candidates through panel review steps and content of a new APR exam introduced by PRSA in January. Each participant who committed to a goal date in 2016 was paired up with a mentor, and the earliest candidates are already preparing for a Readiness Review panel in June, with a help session scheduled for April 20.
“Technology and access to resources make today’s APR process far more doable,” said Janet Swiecichowski, APR, co-host of the workshop and chair of Minnesota’s APR committee. “With updates to the 2016 exam, the test truly reflects the knowledge, skills, and abilities needed to provide strategic counsel in our profession. I hope candidates left the workshop knowing the process is not that daunting.”
Event participants gained an extraordinary benefit: Coaching from Swiecichowski and three other Minnesota pros who helped shape the credentialing process and exam over the last decade through service on the Universal Accreditation Board (APR’s governing body): Barb Nicol, APR; Rose McKinney, APR, Fellow PRSA; and Margaret Ann Hennen, APR, Fellow PRSA.
“This was super helpful, and a large part of that was the discussion that came from the presentations,” wrote one candidate in an evaluation. “The in-person workshop allows you to connect with other attendees, ask questions in a casual environment, and identify key members to help with the APR process,” said another.
Sessions on strategic, results-oriented PR practice covered topics such as research and planning, ethics and law, crisis communications, and managing relationships. Veteran instructors included Dave Hakensen, APR; Paul Omodt, APR; Jill Spiekerman Bonham, APR; David Schoeneck, APR; and Kent Kaiser, APR.

“Our chapter has made a significant investment in the professional growth of our APR candidates—and now each one has a mentor to guide them through the process,” said Swiecichowski. “It’s a commitment to elevating the profession that will have ripple effects throughout the Twin Cities market for decades to come.”

Interested in the next APR Study Workshop? Email Holly Donato, APR at Learn more about APR at
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Minnesota PRSA Link Editor: Jordan Gilgenbach
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