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The Value of Teaching
By Rose McKinney, APR

Whenever guest speakers come into my classroom at Metropolitan State University, they talk about their career paths, current job responsibilities and share lessons learned along the way. As you might imagine, they also stress the usual skills that are central to success in public relations: writing, research, planning, business literacy, being media savvy, and problem solving.

What they don’t mention, specifically, but could, is teaching. ...

Click here to read more ...

Submit Blog Content

The mission of the Minnesota PRSA Perspectives blog is to provide content that engages individuals across all experience levels from PR students to professionals in agency, nonprofit, government or corporate settings and to celebrate the chapter's activities and members. 
Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content
Click for more information.
Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Career Center’s job board for the latest PR opportunities in the Metro area.

We're looking for volunteers!

There’s a range of opportunities available across most of our committees. For more information, click here.

Please contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

Do you enjoy taking photographs? The Communications Committee needs your help!

The chapter is seeking a volunteer with photography skills to capture its events in images. In exchange for your services, you would be able to attend Minnesota PRSA events free of charge. If you’re interested in being considered for this position, please email

Omni-Channel Marketing: Creating a Holistic PR and Social Media Strategy by Breaking Down Corporate Silos

Wednesday, March 23
8 a.m.
420 N. 5th St., Suite 1000
Minneapolis, MN 55401

Today’s communicators are tasked with delivering a consistent customer message and experience across all channels. As customer expectations continue to grow towards real time interactions and personalized content, communicators are faced with the challenge of developing holistic marketing strategies outside of traditional channels and expanding campaigns to be all encompassing for multi-channel customer experiences. Join our panel of local omni-channel thought leaders as they highlight successes, challenges, and best practices in breaking down company silos to expand public relations and social media strategies into holistic campaigns.

Heather Cmiel – Global Marketing Communications Strategist at 3M, Minnesota PRSA President-Elect, APR
Panel Members:
Nicki Gibbs – Senior Vice President at Beehive PR
Bernice Neumann – Food & Nutrition Practice Leader at Exponent PR
Crystal Schweim – Vice President, Public Relations at Olson

Registration Costs:

Minnesota PRSA Member- $30
Student- $10
General Admission- $40
2016 Event Pass Eligible  


PRSA Webinars

Did you know PRSA hosts more than a dozen webinars every month, most of which are free for active PRSA members? Click here to view upcoming webinars!


2016 Minnesota PRSA Classics Award Finalists Announced

We are excited to announce the finalists for the 2016 Minnesota PRSA Classics Awards. Click here to see if your work is in the running to take home a coveted Classics Awards in April.
Be sure to register to attend the 38th Annual Minnesota PRSA Classics Awards banquet on Thursday, April 14, 2016. Social hour will begin at 5:30 p.m., followed by dinner and the awards program.
2016 Minnesota PRSA Classics Awards Banquet
Thursday, April 14, 2016
5:30 p.m.
Muse Event Center
107 3rd Avenue North
Minneapolis, MN 55401
How to RSVP
Please register online today here.
Advance Tickets:
$80/PRSA members
$90/Non-PRSA members
$800 for a table of 10
$30 for students

After March 14:
$90/PRSA members
$100/Non-PRSA members
$900 for a table of 10
$35 for students
We look forward to seeing you on April 14!

The Year of the PR Professional: Get Your 2016 Event Pass Now.

Learning, professional development and networking are important aspects of your PRSA membership and we want to make our event offering as accessible as possible.  Minnesota PRSA is offering a 5-event and 10-event pass for admission to the wide variety of programs and events hosted throughout 2016.

Sign up to get yours now!

PRSA offers two different event pass levels:
Silver 5-Event-Pass for $75 (Click here to purchase a 5-Event-Pass)
Gold 10-Event-Pass for $125 (Click here to purchase a 10-Event-Pass)
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Minnesota PRSA Link Editor: Jordan Gilgenbach
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