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A twice-monthly email update from Minnesota PRSA.
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Event Pass


Learning, professional development and networking are important aspects of your PRSA membership and we want to make our event offering as accessible as possible.

Minnesota PRSA is offering a 5-event and 10-event pass for admission to the wide variety of programs and events hosted throughout 2015.

Sign up to get yours now!

PRSA offers two different event pass levels:

  • 5-Event-Pass for $75
  • 10-Event-Pass for $125
Click here to learn more and to purchase you pass!

Give A Free Membership!


Know someone who isn't yet a member of Minnesota PRSA? During the month of February, show the love and get new PRSA members free chapter membership!

Click here for details.
 


Website Issues

As some of you may know, we have recently been experiencing some technical issues with the Minnesota PRSA website and our email, office@mnprsa.com. Please know that we are in the process of resolving these issues, and hope to have the website back up and running soon. Classics finalists will also be posted at that time.

In the meantime, if you have specific issues or concerns related to the website or have been trying to connect with the chapter through the email address, please reach out to us at jbartram@intrinxec.com.

UPCOMING EVENTS:

APR Workshop

Join us for the Minnesota PRSA APR workshop Saturday, Jan. 31 and Sunday, Feb. 1. While others are prepping for the Super Bowl weekend, you'll be prepping for the Super Bowl of your life – your accreditation in public relations (APR). Your Minnesota PRSA APR team is here to cheer you on and help you make it down the field to your touchdown – the APR!

9 a.m.-4 p.m. Saturday, Jan. 31
9 a.m.-1:15 p.m. Sunday, Feb. 1 (optional afternoon portfolio review)

Blue Cross Blue Shield of Minnesota Conference Center
1750 Yankee Doodle Road, Eagan

RSVP: Betsy Anderson and Julie Eastling. Your official invite with agenda and directions will be emailed to you once you RSVP.
 


What it Takes to Win the Super Bowl

The National Football League announced last May that Minnesota was selected to host Super Bowl LII. The February 2018 game will be held at the new Vikings Stadium, set to open in 2016 in Minneapolis. Join us and learn what it takes to win the bid to host the Super Bowl from Minnesota Bid Committee Executive Director Steve Gordon and Meet Minneapolis President & CEO Melvin Tennant. 2018 Super Bowl Host Committee CEO Maureen Bausch will also talk about preparing for the big event and what to expect in 2018. The winning effort involved leadership and collaboration from many stakeholders, including Meet Minneapolis, Governor Dayton’s office and the Minnesota Vikings organization. It involved research, understanding audience insights, and planning and execution of communication strategies, tactics and messages to build mutually beneficial relationships. All are key skills for effective public relations!

PLEASE NOTE THE CHANGE IN ROOM LOCATION TO: 8000 Tower classroom (second floor of the 8000 Tower), not the 8400 Tower classroom location listed on the website


7:30-9:30 a.m. Thursday, Feb. 5
Hosted by Weber Shandwick
Event location: 8000 Norman Center Drive, Bloomington

Cost:
$25 students
$30 PRSA Member
$45 Non-PRSA member
(2015 event pass eligible)


Content Marking for Communications: Lessons from 3M, General Mills, Ameriprise Financial and SCHERMER

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client’s content to their audiences? Now, brands from Red Bull and Google to Zappos, Patagonia and Whole Foods are becoming publishers and broadcasters themselves. In the new world of public relations, brands are creating their own content - like infographics, e-books, podcasts, webinars, YouTube videos, and branded magazines - that are distributed for free on their digital channels.

As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role of communications and public relations within this strategy. Join Minnesota PRSA for an exclusive content marketing panel to discuss the strategy and tactics behind best-in-class content marketing programs from Minnesota-based panelists.

Hear how Ameriprise Financial, General Mills, 3M and SCHERMER are successfully leveraging content marketing – plus learn tips and tricks for creating and maintaining best-in-class content marketing programs. Moderated by Maccabee Public Relations’ Social Media Director Christina Milanowski, the Content Marketing Panel features four all-stars: 

  • Angela Dalton, Content Strategist and Senior Marketing Planner, General Mills -  Tablespoon.com
  • Brian Enderlein, Digital Media, Interactive Marketing & Analytics, 3M
  • Maura Ryan, Digital Content Marketing Manager, Ameriprise Financial 
  • Chris Schermer, President, SCHERMER

Hosted by Maccabee Public Relations

5 p.m. Tuesday, March 3
Cambria Gallery on 7th
625 South 2nd Ave. #101
Minneapolis, MN 55402

Cost:
$25 students
$30 PRSA Member
$45 Non-PRSA member
(2015 event pass eligible)

Design donated by: Branding, Design & Strategy

Minnesota PRSA Link Editor: Jordan Gilgenbach
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