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What is PR? - According to Public Relations Professionals
By Joel Swanson, APR

In general, people have a solid understanding of what advertising is. If it looks like an ad, sounds like an ad and tries to sell a product like an ad, then it is probably an ad. Unlike advertising, public relations is a subtle marketing tactic, which can lead many people to ask the question, “What is PR?” ...

Click here to read more ...

Submit Blog Content

The mission of the Minnesota PRSA Perspectives blog is to provide content that engages individuals across all experience levels from PR students to professionals in agency, nonprofit, government or corporate settings and to celebrate the chapter's activities and members. 
Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content

Click for more information.
Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Career Center’s job board for the latest PR opportunities in the Metro area.

We're looking for volunteers!

There’s a range of opportunities available across most of our committees. For more information, click here.

Please contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

Dan Hauser Earns Accreditation  in Public Relations (APR)

Dan Hauser recently earned his accreditation in public relations (APR) from the national Public Relations Society of America (PRSA). He joins just 90 other Minnesota PRSA Chapter members who hold the APR designation, the recognized gold standard for public relations practitioners since 1964. Hauser is Director of Communication, Education, and Events at the Minnesota Medical Association.

During a rigorous process, Hauser demonstrated competency in the knowledge, skills and abilities required to practice strategic public relations effectively in today’s business arena. Candidates must be seasoned working professionals with substantial experience. The assessment involves presenting a communications plan before a Readiness Review panel of active APRs and a three-hour exam, among other requirements. Accredited professionals are required to remain committed to high ethical standards, complete continuing education, and serve in volunteer or leadership roles within the public relations field.
“I've contemplated getting my APR for several years. I'm glad I finally took the time to attain it,” said Hauser. “It's already made me a better practitioner. I'm finding that it has been definitely worth it." 
Before his current role at the Minnesota Medical Association, Hauser was a senior communications consultant at Xcel Energy, following public relations leadership positions in Minnesota agencies, including Tripp Agency and Karwoski and Courage, a division of Martin Williams. Early in his career, Hauser worked as a news editor for Ehlert Publishing Group and for Skyway Publications. He has a degree in Journalism and Communications, with a Concentration in Film Studies, from the University of Iowa. He has won awards from the Public Relations Society of America (PRSA) and the Minnesota Newspaper Association, and is an active committee member with the Minnesota Chapter of PRSA.

National PRSA Webinars

Five Steps to Accreditation
April 20

Media Pitching for 2016
April 21

Make the APR+M Work for You
April 26

Start Making Sense
April 28

Click here to learn more about these webinars.

Minnesota PRSA Celebrates Breakthrough Creativity and Innovation at the Classics Awards 

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) held its 38th Annual Classics Awards last night at the Muse Event Center in Minneapolis, celebrating breakthrough creativity and innovative thinking in the public relations industry throughout the past year. Top campaigns featured unprecedented ingenuity by driving engagement among diverse audiences through digital, content marketing, influencer outreach, experiential events and much more.
More than 50 awards were presented to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year on programs in consumer products, consumer services, technology, health care, nonprofit, agriculture and more.
“The quality of work and counsel delivered by the local public relations industry is extremely high, and ranks up there with the best from the entire country,” said Jason Sprenger, APR, president of Minnesota PRSA. “The annual Classics Awards are a fantastic way to celebrate our collective success and showcase the best-in-class professional knowledge, service, standards and ethics that we strive for each and every day.”

View all the award winners here.

Finnegans' Brand Story + Meet & Mingle at Kieran's Irish Pub

Wednesday, April 20
5-7 p.m.
Kieran's Irish Pub
85 N 6th St.
Minneapolis, MN 55403

March isn't the only month to think Irish! Whether you’re in PR, marketing, communications, business, or just appreciate beer, join us at Kieran's Irish Pub for this fun event. You'll hear from Finnegans' Patty Morrissey about the Finnegans' story and strategies and tactics the business uses to share that story. How does Finnegans turn beer into food? What is a Brewtel? Come find out! Invite a co-worker! Appetizers will be served from 5-5:30 p.m., and Patty will share Finnegan’s unique communications approach with Q&A starting at 5:20 p.m. for 25 minutes.Then enjoy a great evening of mixing and mingling while enjoying Kieran's fabulous Titanic Lounge.

Registration Costs:

Minnesota PRSA Member- $20
Student- $10
General Admission- $25
2016 Event Pass Eligible  


APR Candidate Portfolio Coaching

Wednesday, April 20
5:30 p.m.
110 North 5th St.
Minneapolis, MN

This APR Candidate Portfolio Coaching session is for APR candidates who are preparing their campaign portfolios for Readiness Reviews, and who are ready to demonstrate knowledge of the four-step process (Research, Planning, Implementation, and Evaluation). Bring your draft questionnaire and campaign portfolio, and get feedback from experienced APRs so you can adjust and/or finalize its content for presentation to your Readiness Review panel.

Note to APR candidates:
The first APR Readiness Reviews are scheduled for June. If your goal is to sit for a Readiness Review panel in June or anytime in 2016, make sure you plan in these steps:

  1. If you aren’t already, become a member of PRSA.
  2. Apply for the APR process at and pay your fee. Your application must be approved by national PRSA 45 days prior to your Readiness Review panel.
  3. Request a Readiness Review be set up for you by contacting Karen Lyons, APR at
  4. Submit your Readiness Review Questionnaire to Karen no later than 15 days in advance of your scheduled Readiness Review. 
  5. Bring your portfolio to your scheduled Readiness Review.

The Year of the PR Professional: Get Your 2016 Event Pass Now.

Learning, professional development and networking are important aspects of your PRSA membership and we want to make our event offering as accessible as possible.  Minnesota PRSA is offering a 5-event and 10-event pass for admission to the wide variety of programs and events hosted throughout 2016.

Sign up to get yours now!

PRSA offers two different event pass levels:
Silver 5-Event-Pass for $75 (Click here to purchase a 5-Event-Pass)
Gold 10-Event-Pass for $125 (Click here to purchase a 10-Event-Pass)
Design donated by: Branding, Design & Strategy

Minnesota PRSA Link Editor: Jordan Gilgenbach
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