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  • Upcoming Events
  • Latest Blog Post
  • Padilla Award
  • Young Professional Award
  • Job Postings
  • Volunteer for PRSA
  • PRSA Webinars
  • Explore APR
Ethics Matter- More Each Day

Freedom of speech is a fundamental right of U.S. citizens. Intentionally misleading others isn’t. Fake news and alternative facts are lies. They intentionally mislead others. Verifiable facts do not. Credible PR professionals operate in the public interest; we use verifiable facts in our oral and written communications. 

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Submit Blog Content

Submissions are welcome from PRSA members (and program presenters). Must be non-commercial in nature. Original content is encouraged, but the blog will accept previously published material with attribution. Minnesota PRSA reserves the right to reject any contributed content.

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We're looking for volunteers!

“Just like most things, the more you put in and give, the more you get in return. Get involved with Minnesota PRSA – you’ll be glad you did.” – Lisa Hiebert, APR

Our members say it best; volunteering on a Minnesota PRSA committee is the surest way to get the full value of your membership.

Please visit our volunteer page or contact Holli Henderson to be connected with an open volunteer opportunity. We look forward to hearing from you soon!

Upcoming Minnesota PRSA Events!

February 7, 2017 - The Food Revolution

February 24, 2017 - Professional Shadow Day

March 10 and 11 - Two-Day APR Prep Workshop

Click here to view more, and register!

National PRSA Webinars

February 16, 2017- Cut Through the Clutter

March 16, 2017- Anatomy of a News Release

To view more, and register, click here

Explore APR!

Visit for information on the process. 

In Minnesota, if you're interested in the next workshop, contact Janet Swiecichowski, APR

The Food Revolution: Transparency and its Effects on Marketing & Communications

Tuesday, February 7, 2017
7:30 a.m.
Exponent PR
400 First Ave N., Suite 700
Minneapolis, MN 55401

Now, more than ever, consumers are demanding to know what’s in their food, where it comes from and whether their beliefs align with the brands they’re buying. And while people have unmatched access to the latest information and data, there is still skepticism and anxiety over their food choices. Product transparency is at the forefront of the food industry, and it’s significantly changing how marketers and communicators are connecting with consumers.

Join top communications experts from some of the region’s most dynamic food companies as they discuss how food transparency and consumer demand are changing the way they communicate, as well as the strategies and solutions that are resonating with consumers.

Minnesota PRSA Members- $30
Student- $10
General Admission- $40

Professional Shadow Day

Friday, February 24, 2017
9:30 a.m. - 12:30 p.m. : Job Shadowing
1:00 p.m. - 3:00 p.m. : Optional Student Networking Event at Beehive Strategic Communication

Professional Shadow Day (formerly known as Pro-Am Day) is an annual mentoring event matching communications professionals around Minnesota with PRSSA students in an effort to provide a day of job shadowing and networking for participating students to learn more about the strategic communications industry.

Professional Shadow Day is open to PRSSA students at Minnesota-affiliated chapters. Minnesota PRSA members are encouraged to host a student during the annual event, although you do not need to be a member of PRSA to serve as a host.

Nominate A Local Public Relations Professional!

It’s that time of year again! The 2017 MN PRSA Classics Awards ceremony is fast approaching and we’re looking to you to nominate exceptional individuals for the Padilla Distinguished Practitioner Award and the Young Professional Award.
About the Awards
Padilla Distinguished Practitioner Award
Padilla Distinguished Practitioner Award is an opportunity to recognize a local public relations professional for outstanding leadership and contributions to the PR industry. It recognizes an individual who has contributed to the mission of PRSA and embodies the spirit of volunteerism. Along with the award, Minnesota PRSA and PadillaCRT will each donate $500 to a charitable organization of the recipient’s choice.
Young Professional Award
Young Professional Award celebrates the accomplishments of exceptional Minnesota PRSA members and recognizes the passion of the next generation of leaders. If you know an outstanding PR pro with 3-7 years of post-undergraduate experience who has advanced the public relations profession, we want to hear from you!
Submission deadline: Noon on Wednesday, March 1, 2017.
Online Nomination Process
All nominations for the Padilla Distinguished Practitioner Award and the Young Professional Award must be submitted using the appropriate online nomination form. Only entries submitted through these forms will be accepted. No hard copy nominations will be allowed. For more details about the nomination process and requirements, follow the links below.
Judging Procedure
All entries are reviewed and scored by members of the Minnesota PRSA board of directors according to the judging criteria. Finalists will be notified prior to the Minnesota PRSA Classics Award Ceremony. The recipient will be announced during the ceremony. Finalists will each be given one complimentary ticket to attend the ceremony.

Two-Day APR Prep Workshop

March 10 and 11, 2017
Minnetonka Public Schools
5621 County Road 101
Minnetonka, MN 55345

This two-day professional development program is targeted to individuals with 5 – 10 years of experience in public relations who are ready to take the next step as a professional. The small-group, two-day course provides an overview of the key knowledge, skills, and abilities (KSAs) covered by the APR Exam. It is one of PRSA’s most comprehensive and inspiring professional development workshops. Understand the process better, jumpstart your study, see sample portfolios, and get early feedback on your application and Panel Presentation questionnaire—all in a supportive group of peers.

Minnesota PRSA Job Board

Whether you are a recent grad, currently in transition or looking for the next step up in your career, Minnesota PRSA and PRSSA members are encouraged to check out the Minnesota PRSA job board for the latest public relations opportunities in the Metro area.

Latest Jobs:
Internships: To see all job/internship postings, please click here.
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