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With praise from NYT journalists, best-selling authors and tech executives, Blue Light Press launches Joan Gelfand’s Silicon Valley novel, “Extreme.”

Join us for an interview with best-selling author Kelly Sullivan Walden and Joan Gelfand.

Tuesday July 14th at 11 AM.

We’ll be giving away books, coaching time with Joan and Kelly and more surprises!





Silicon Valley. High-Stakes. Serious Gamers.
Romantic Tension. It’s All in a Day’s Work.
New Release July 14th, 2020!

Pre-order Bonus - Limited to June 25 - July 13th
 Downloadable Tutorial “You Can Be a Winning Writer”




A fast-paced, fun, and edgy thriller, Gelfand’s debut novel, EXTREME is set in a high-risk gaming startup peopled with world-class skateboarders and power-hungry executives. Worlds collide when a Hollywood producer comes calling. Enter Hope Ellson, a talented, driven woman who has fought her way up in the tech industry.

Written with an insider’s view, EXTREME follows the journey of a startup—from a pair of skateboarder’s bold idea to building a site that can withstand a global audience and finally to crisis management. Featuring a dynamic pair of quirky founders, coding geniuses, intrepid fans, and hard-nosed deal makers, EXTREME is complicated by an app built on scrappy code, unresolved love affairs and the tension between authenticity and commercialism.


“Joan Gelfand has written a winner! I could not put Extreme down. It is exciting and sexy with excellent character development. Plus, Gelfand clearly knows Silicon Valley very well. She nails it down to the shoes, shirts, and drinks. Don’t start reading this when you have something else you need to be doing anytime soon!”

Sara B. Hart, PhD, Silicon Valley management consultant, author of “The Upside of Downsizing: Getting to Enough” and former Executive Director of the Anita Borg Institute for Women and Technology.


“With a poet’s sensibility and a novelist’s instinct for plot, Joan Gelfand has produced a whip-smart page-turner of a book, complete with startup fever, romantic intrigue, and a cast of sympathetic — and not so sympathetic — characters. Read Extreme and you’ll have a better sense of what really goes on in Silicon Valley, far better than TV shows like Silicon Valley could ever provide.”

Katie Hafner, Author, “Wizards Stay Up Late: The Origins of the Internet,” and NYT and WSJ Reporter


JOAN GELFAND’s reviews, poetry and stories have won the Cervena Barva Fiction Award, The Chaffin Fiction Award, Red Room Authors award for reviewing and three Pushcart nominations. Her work has appeared in national and international publications, including the Los Angeles Review of Books, Rattle, PANK! Chicken Soup for the Soul, Prairie Schooner, Levure Litteraire, Voice and Verse and the Toronto Review.

Other July news will be in your in box by July 20th.
Thank you to all of you who have pre ordered “Extreme!”

Copyright © 2020 Joan Gelfand, All rights reserved.

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