Advanced Merchant Group Newsletter March 2015 Edition
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This edition of the Advanced Merchant Group newsletter is focused exclusively on the upcoming EMV liability shift this October. AMG is excited to give you an overview of what EMV is, why it's being implemented, and most importantly, how it's going to affect you and your business.

EMV stands for Europay, MasterCard, and Visa and is an international standard for authenticating debit and credit card transactions. EMV is the microchip in specific credit cards that sends transaction data to a credit card processor. These chip-enabled transactions are considered much more secure than the current magnetic stripe technology. Countries that have implemented EMV have seen fraud rates drop dramatically.

How does this affect my business?

Liability for any chargebacks or fraudulent transactions taking place after October 1, 2015 will fall directly on the merchant or bank using the less-secure technology. Should the customer have an EMV card issued by their bank and the merchant does not have an EMV-capable terminal, the liability will fall on the merchant. Along with fraudulent transactions, the liability for chargebacks and disputed charges will also fall on the merchant. If a customer files a chargeback against a merchant that does not have an EMV terminal, the merchant cannot fight the chargeback.

How do I become EMV compliant?

Contact us for more information on getting set up with an EMV terminal in your business. If Advanced Merchant Group is your merchant services provider, please reply to this email or call our office at 877.997.9473.

If you are not processing with Advanced Merchant Group and would still like to purchase an affordable EMV terminal, you may also contact us or call 877.997.9473 during our office hours.

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