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It's a good busy...

As Taylor Swift would say, "August slipt away like a bottle of wine", truly August flew by much faster. We've been busy, and it's been great—it's the kind of busyness that comes with new opportunities and growth. However, we are always working to balance rest, recovery and reflection. These are essential parts of the journey towards a successful, happy and well-lived life.

Now before we trade in our summer shorts for fall sweaters, we wanted to highlight some of the team’s great work and progress over the summer.

Thanks for opening this email and being connected with us.  We appreciate you!!! Happy Fall. 🍂

Under The Hood 

🧢 It’s time for Fall Baseball and we are on Team Vlad!! 100 HR’s and counting!! Go Jays!! Big seeds, big flavour, and big cheers to Vladimir Guerrero Jr. #Plakata #GOBIGS


✏️ Our Brand Experience Design practice (BXD) has been working hard with our client teams helping to think on future growth and scale opportunities.  Most recently, we had the pleasure to develop and lead an Innovation Workshop to help imagine new line extensions for a leading food brand. When we set out to help our clients envision their future, something magical happens. Thanks for the trust and collaboration. More to come on this one!!!

👕  Our friends at Easy Mondays are designing great clothes for guys and we are happy to give you a 15% discount code on your next purchase. Easy Mondays is committed to making clothes that just feel good. Visit and use EASY15 on checkout for an easy win!

On Our Mind

The Top 11 Kinds of Food Content Gen Z and Millennials Like To See
🥗 The new generation of foodies aren’t just looking for food content that teaches them how to cook. Millennials have created foodie culture as we know it today, but Gen Z are taking a different approach.

Does Anyone Drink Hot Coffee Anymore?
☕️ Iced coffee in 2022 has come to represent much more than the sugary, caffeinated drinks themselves. Affection for it has become a personality trait; memes of people running late to class or work with an iced coffee in tow are a long-running joke on social media.

Modeling Agency Photogenics Launches Avatar Division
📸 On Wednesday, L.A.-based modelling agency Photogenics launched a dedicated avatar division, centred on model-created avatars for use in shoots, drops, wearables, events and modelling jobs in the metaverse.

On Our Radar

Podcast: Not Past It
🎧 Ever wonder why the world is the way it is? Like, 1000s of years of humanity and this is the version of the world we came up with. This one? Same. Each Wednesday on Not Past It host Simone Polanen will pick a moment from that very same week in history -- and tell you how it shaped our lives today.

Music: JID
🎶 Born and raised in East Atlanta, J.I.D -- a name adopted and adapted from what his grandmother called him as a jittery child -- first appeared on the Atlanta hip-hop scene with his debut EP, Dicaprio, in 2015. 

Trend: Roller-skating
🛼 Roller-skating’s irresistible joy goes mainstream. As brands capitalize on the sport, its biggest innovators are being squeezed out.

Article: Inflation is forcing home cooks to get creative
🍳 Despite the high cost of groceries, people are eating at home to save money, using a combination of doctored takeout cuisine, new plant-based products (a category that's exploding) and lower-priced supermarket staples.

Remote Reunion

We weren't kidding when we said we're all about balance. Here's how we jazz things up in our remote offices. We've arranged a virtual hangout to catch up with our new PSBX mom (Hi Andrea!) on all things bibs and diapers. 

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PSBX · WFH · Toronto, On M6C 3C2 · Canada

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