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Our monthly review of marketing ideas and thinking that earns attention.

Thoughtful Thinking & The Power of Compassion
Guest post by Shaun Benoliel

During this time of uncertainty, too often does the power of thoughtfulness get lost in our day-to-day lives. At PSBX, we want to take this time to remind our colleagues, clients and, friends about the power of thinking thoughtfully.

Not just about getting the job done but doing it with purpose, intention and emotion. We need to come together and reflect on our actions, think about how they might affect those around us. Be caring by showing consideration for the needs and feelings of those in our lives. 

Though we may be apart, we are still very much together, connected by the thoughtful actions that drive our everyday lives. To think with our heads and lead with our hearts. 

Being thoughtful should be our top priority, especially during a time when human interaction is rare. Now is the time for thoughtful thinking because the ways we engage with people - even the subtle actions - have a profound and lasting impact on our relationships. 

So we challenge those reading this to be more thoughtful, both personally and professionally. Write a thank-you note, say no more often, be mindful of phone etiquette, go out of the way for someone and above all, pick up the phone.

Thank you, and be well. 
Shaun B.


The Future of Learning 
Thank you for joining us on October 8th; for our second Virtual Volume, we brought together voices from the education landscape to discuss the future of learning. The replays are available now so you can rewatch, review, and remember the fantastic content from all our excellent speakers. 

Projects that we're working on 

Gardein helps flexitarians make the leap        __________________

ConAgra's plant-based brand is using personality quizzes to show curious cooks how easy it is to "cheat on meat."


Ideas we're reading and sharing

ADWEEK - October 23, 2020
Lego CMO Says Playing Can Prepare the Next Generation of Workers

Julia Goldin reminded anxious parents about creative derived from play.

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CAMPAIGNLIVE  - Nov 4, 2020
Agency staff outperform in-house staff in digital skills, study shows

Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.

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CMI - November 3, 2020
7 Content Experts Share What Matters Most in 2021

To make 2021 planning feel like less of a moving target, seasoned industry change agents talk about the trends they see taking shape and what they’re considering in their content plans for next year.
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Shout out to our wonderful creative colleague Shaun Benoliel for his feature in the new Seneca College Challenge Accepted campaign.  

Watch Now

Per Se Brand Experience is proud to welcome Monica Raj to the family as our newest design intern. We are thrilled to have her on the team and look forward to her growth and development. 
You'll fall in love with our easy listening November playlist, curated with the best music straight from Baron's playlist. 

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PSBX is a brand experience consultancy. We work with clients and marketing partners to best under- stand and develop the strategy. We are a marketing services partner that leads in the areas of strategic Planning, Content Strategy & Brand Experience Design. Our approach and flexibility drives both time and cost effeciencies for our client partners.
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