Hi and we hope you and yours are well. We are thinking of you.
We have been having some great discussions with our clients and colleagues so we decided to start up a regular PSBX briefing to keep in touch and share what we are learning and working on. Welcome our to our June edition. Let me know what you think.
We are thinking a lot about the variety of “roles” that brands can serve. As we continue to navigate a world that is less certain than months before, some brands are seeing more relevance and many are not. Role and Utility are key themes we see in brands that continue to earn relevance today and tomorrow.
Finally, we were thrilled to present our 12th Ensemble series event at the end of May. The Future of Work was a great success in terms of content, but our team pivoted from a live experience format to a completely new model of a digital-first broadcast and content features. The response has been rewarding and inspiring - thank you. You can check it out via our case study below.
Thank you for taking the time to connect with us. If we can be of any support or assistance, please let me know. Of course, if you’d like to not receive our notes, please let me know and we’ll update accordingly.
Be safe and be well.
A message from Ensemble Co
VOLUME 12 The Future of Work
On May 26, we invited you to join us for a virtual discussion with some familiar touches.
You joined us as we explored how people and businesses find new ways to survive and thrive with a level of innovation and ingenuity that will benefit long after we've heard the last of COVID-19. Watch Now
Projects that were working on
FLAVOUR PASSED ON ______________________
Proudly grown by Canadian farmers Hunts™ Heirloom tomatoes are the first heirloom tomatoes to be canned. We partnered with leading Canadian Chef Alida Solomon owner of Tutti Matti and celebrity guest chef on The Food Network's newest show Wall of Chefs to share her flavour and Hunt's recipe stories. PROJECT LINK
RBC / McGILL ______________________
The McGill Personal Finance Essentials course is a free online learning experience taught by professors from McGill University's Desautels Faculty of Management, in partnership with RBC Future Launch and The Globe and Mail. PROJECT LINK
Ideas we're reading and sharing
THE MESSAGE - April 3, 2020 Quarantine Diaries
The Quarantine Diaries are an attempt to turn social distancing into a shared experience.
We’ve been sending out questionnaires asking people to tell us everything from their best working from home habit (and their worst) as well as their go-to selections for books, music and TV. Read Now
THE MESSAGE - October 24, 2019 ConAgra shows how easy it is to go meatless in Gardein campaign
A new campaign for the packaged food company’s plant-based brand Gardein, built around the tagline “Cheat on meat.” Read Now
BLOOMBERG - January 6, 2020 Orville Redenbacher Celebrates 50 Years of Creating Memories
Orville Redenbacher Celebrates 50 Years of Creating Memories Over a Perfectly Popped Bowl of Popcorn Read Now
Working from home can have its challenges. We’ve curated a personal mix from Barons playlist to help keep you motivated and energized. With a collection of classics, from bands like The Police, and laid back listening from HAIM, this playlist is the easiest way to unwind during lockdown.
Ensemble Episode 5 Is Here. Host Shaun Benoliel sits down with James Beard Nominated Chef Jordan Wagman to talk about the future food, owning a home restaurant and cooking with Cannabis. Listen Now
PSBX is a brand experience consultancy. We work with clients and marketing partners to best under- stand and develop the strategy. We are a marketing services partner that leads in the areas of strategic Planning, Content Strategy & Brand Experience Design. Our approach and flexibility drives both time and cost effeciencies for our client partners.