Our monthly review of marketing ideas and thinking that earns attention.
A note from Baron Manett
We miss you, Be safe, Be well. On behalf of our Per Se Brand Experience team, we hope you and your loved ones are staying safe and well. We miss seeing you and want you to be safe so we’ve made a donation to the World Health Organization and have arranged for reusable PPE masks, for those in our network to stay safe and connected with your loved ones.
We believe in bringing the community together by contributing where we can to help at this time. If you would like to receive a mask, please use the link below to provide us a mailing address, we can send it to you directly. We know this is sensitive information and will be treated with care and privacy. We would love to see you in your mask! For every picture we receive of people wearing their masks we will make another donation to the World Health Organization.
Meet Chef Alida This is our friend and Hunt’s Chef Alida Solomon of
Tutti Matti restaurant.
Please check out the great food at Tutti Matti here.
CASE STUDY - VOLUME 12
THE FUTURE OF WORK
Online Pivot in Real-Time, you’re part of something bigger.
PSBX is a proud co-founder of the Ensemble speaker series On May 26, we invited you to join us for a virtual discussion with some familiar touches.
With a huge outpouring of support from our community, our first virtual volume was a tremendous success. We've published a case study, detailing the efforts that allowed us to adapt to the changing needs of consumers during a pandemic.
Gardein is one of the leading Plant Based meat alternatives in Canada. We focused on unique flavors and products from Gardein to highlight the versatility of going meatless. Video and social content inviting consumers to Cheat on Meat. Each element highlighting the ease of creating great dishes with Gardein. PROJECT LINK
Ideas we're reading and sharing
FINANCIAL POST - July 2, 2020 Canada's Big Five Banks Join Facebook Advertising Boycott
The top five banks in Canada have stopped advertising with Facebook, joining a global boycott in protest of the social media giant’s approach to hate speech on its platforms.
Royal Bank of Canada, TD Bank Group, Canadian Imperial Bank of Commerce, Bank of Montreal and Bank of Nova Scotia all said this week they will join the boycott of Facebook’s platforms for the month of July.
Ensemble Podcast Ep. 6 Host Shaun Benoliel sits down with workplace expert Eric Tremendeu to discuss the state of the workplace, navigating culture through a pandemic and, the future of work. Eric’s insight on Forced Innovation vs. Chosen Innovation touches
on the cornerstone issues affecting
every workplace in 2020. Listen Now
Working from home during the summer can have its challenges. We’ve curated a personal mix from Baron's playlist to help keep you motivated and energized. With a collection of classics from bands like The Police and laid back listening from HAIM this playlist is the easiest way to unwind during the lockdown.
Per Se Brand Experience adds Shaun Benoliel to its strategy team. His previous experience as a Creative Strategist at #paid allowed him the opportunity to work with brands such as Coca Cola and Uber helping cultivate his passion for strategic thinking and fully integrated campaign management. Serving as the Host and Co-Producer of the Ensemble Podcast we are thrilled to welcome Shaun to the PSBX family.
PSBX is a brand experience consultancy. We work with clients and marketing partners to best under- stand and develop the strategy. We are a marketing services partner that leads in the areas of strategic Planning, Content Strategy & Brand Experience Design. Our approach and flexibility drives both time and cost effeciencies for our client partners.