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JUNE 2022
Let the sun shine down


Summer is finally here. You know what that means... Summer office hours are officially in effect. 

Oh, we are still focused on our great clients and projects, but we are also excited for summer everything - from rollerskating to cottage szn, to vibes in the park, the PSBX crew takes summer seriously. It's our time to connect with friends and loved ones, slow down and let that sweet, sweet vitamin D help us relax and recharge. 

To our clients and project partners, we thank you for your collaboration; our work, our team, and our commitment to creativity are stronger because you believe in us. We hope you get the time you deserve to enjoy your summer and take in some rays. 

We've got a new look and a new team member (more on her in a few). We know your time is valuable, and inbox space is precious. We've rebuilt our briefings from the ground up: quick reads, curated content, and relevant topics, all delivered with you in mind. We want to bring more value and easier sharing to our work. Please let us know how you like the new look. 

Under The Hood 

🏢 Cresa breaks down the future of the Toronto office market in their Q1 2022 Market Report.

🎙 Baron sat down with the Aim For Great Podcast a while back to discuss the power of empathy to better connect brands and their audiences. Great to see these ideas holding true today.

🏆 Shoutout to our client partnerParleh, for being nominated for sports media company of the year at this year's Sigma Awards. #goparleh

🏀 Our Slim Jim brand ambassador Chris Boucher is bringing his basketball camp across Canada to give kids a taste of the big leagues. 

🍰 Duncan Hines is baking up something epic 

On Our Mind


Michelob Ultra goes high tech with Tennis  
Michelob Ultra's new sports stunt will see tennis star John McEnroe face up against well, John McEnroe, playing against virtual versions of himself and finding joy in the journey.
Learn More


Retailer L.L. Bean won't post on social media this month
The retailer announced on Monday that it would not be posting on any social media platforms for the coming weeks in recognition of Mental Health Awareness Month.
Learn More
1 on 1 with Dorene Arcayos

PSBX is proud to welcome Dorene Arcayos, who comes to us with a passion for data and social media, having worked at STOCK T.C and growing their social presence from zero to over 18,000 strong. We're fired up to have her on the team, joining us as our newest account coordinator. We asked Dorene a series of rapid-fire questions to get the 101 on our latest coordinator.  

Ok let's get this out of the way, you worked at STOCK T.C, how much pasta did you eat?

Dorene: One too many! Most definitely an unhealthy amount of pasta. Carbonara, Agnolotti, Bolognese Tagliatelle, Spaghetti Alla Norcina? You name it, I probably had it.

What is your favourite way to spend a weekend?

Dorene: I'm a homebody (and I don't mean that in an anti-social way). I find comfort in reading my books and just being zen. I also like to go on long morning walks, especially during the summer and bring my film camera with me (I love taking photos of basically everything lol).

What excites you most about joining PSBX?

Dorene:  I feel immense gratitude and happiness to have the opportunity to join the creative minds at PSBX. I thrive working in a collaborative space wherein I can brainstorm ideas, get feedback, and grow and learn professionally and personally – PSBX is that creative space for me. I am looking forward to building relationships with my team and our current and future partners. I am excited to bring my perspective and experience into the creative process from start to finish.

PSBX Radio

Happy Cooking  🍳
This curated playlist is what you need to listen to for mellow and chill cooking vibes.
Listen Now
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PSBX · WFH · Toronto, On M6C 3C2 · Canada

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