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Hello Friends,

Spring is in the air, and while still recovering from the inspiring Startup Challenge events, we can't help feeling full of life about the next edition of our Food Futures speaker series at the University of Texas at Austin. Freight Farms will join us to talk about Growing Local Food from Google’s campus to Guam: Decentralizing the Global Food System in 320 Sq. Ft. But we'll have plenty more space than that, so grab a friend and come join us for the series finale! 

Read on for a fresh Urban Ag story, Food Routes latest appearances, a special thank you, and a discounted offer on some high quality, hill country wine.

F+C Team

Featured Article: Urban Ag
The Freshest Leafy Greens
Have you ever had a salad with lettuce freshly picked from the garden? Maybe your grandmother grew her own greens, or perhaps that farm-to-plate restaurant you love makes amazing salads. Unless you have your own backyard garden, fresh lettuce most likely travels the distance from the farm to your grocer on a long-haul truck. Until now. Read more.
Food+City News
Watch Food+City Director Robyn Metcalfe give some insight on how the New York pizza slice became universal in this special from PBS News Hour that aired for Pi Day - 3/14. Watch here.
Thanks to the Boston Globe for another great interview with Director Robyn Metcalfe about Food Routes.  Read the Q&A.

Order Food Routes Today!

The new book from F+C Director Robyn Metcalfe can be ordered on Amazon now! 

Here's the description: "Even if we think we know a lot about good and healthy food―even if we buy organic, believe in slow food, and read Eater―we probably don't know much about how food gets to the table. What happens between the farm and the kitchen? Why are all avocados from Mexico? Why does a restaurant in Maine order lamb from New Zealand? In Food Routes, Robyn Metcalfe explores an often-overlooked aspect of the global food system: how food moves from producer to consumer. She finds that the food supply chain is adapting to our increasingly complex demands for both personalization and convenience―but, she says, it won't be an easy ride."

Read more and order now!

We are saying goodbye to superstar consultant Ada Ryland, and want to thank her one last time for the wonderful job she did executing the Startup Challenge! If you know someone who is looking for consulting services for startups and entrepreneurs, we highly recommend checking out and contacting her at

Also thanks to F+C sponsor William Chris Vineyards for providing a discount code for our community! FOODCITY Gets you $1 shipping on 3+ bottles at (available until April 1st) and/or $20 off your tasting reservation (until April 30th).*Restrictions may apply, reservations required for all tastings and are subject to availability.

From the Archive: Urban Ag

Urban Agriculture: Can It Really Feed Our Cities?

From rooftop gardens and indoor vertical farms to community plots and edible landscapes, urban agriculture is on the rise. As more of the world’s population resides in cities, city farming is touted as a sustainable solution. But are there enough rooftops to make it work? Read more.

Upcoming Events:
College Station - March 31-April 1

What should meat production look like in the 21st century?

Join the New Food Economy to explore this topic at Texas A&M University. Register here.

Atlanta - April 14-15
 The 3rd Annual AgLanta Conference! The City of Atlanta Mayor's Office of Resilience is pleased to team up with co-organizers Agritecture Consulting and AgTech X for the Southeast's largest Urban Agriculture conference. Register here.
Austin - April 18
Food+City is excited to announce our final Food Futures speaker series event of the 2018-2019 academic year. Brad McNamara of Freight Farms will join our Director/Founder Robyn Metcalfe, food historian and food futurist, to discuss what trends and challenges are affecting indoor food production, and how his company has made their name in shipping container farming. Register here.

Food Chain News

Food Dive — Mars Discloses Cocoa Suppliers in Step Towards Transparency. Read more.

Mold— China's Mega Cities of Today Offer a Glimpse of The Future of Food. Check it out.

Food Dive — PieShell Food and Beverage Crowdfunding Platform Shutting Down. Find out more.

New Food Economy — As Flood Waters Rise, So Do Food Safety Concerns. Read more.

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