In collaboration with Iittala , Michael Young Studio has created a flexible retail shelving system as part of the brand's plans to increase the retail network in the coming years in all key markets, in APAC area and in Europe. Making their debut at the latest retail flagship store at Miramar shopping centre in Taipei earlier this year the system draws on the studios extensive experience in aluminum processes.
The system was designed to offer a solution for multiple retail environments where the length of shelving needs to be continuously adapted towards sight condition.
The extruded wall bracket and shelf can be preordered to the required length and anodized to the correct colour tone for the project at hand. Not only can the system be used horizontally or vertically it can also be used back to back on freestanding panel.
The new retail design is a strategic step for Iittala taking into consideration both Western and Asian consumers.“We are a well established Scandinavian design brand that understands the western lifestyle, but we want to understand thoroughly the specific needs of Asian consumers to enable our strategic growth in the area. Michael Young’s studio has been an excellent design partner for the new Iittala stores as he has a solid international track record in the fields of Asian business and design. Together with our internal retail team, Iittala’s retail presence is upgraded to communicate the brand essence in a fresh way”, says Päivi Paltola, SVP for Fiskars Living brands, including Iittala.