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Things of note for the week ending Friday, January 25th, 2019.

Newsletter #283: Introduction 


Hey you. How's your week been? 

Thanks for the huge bump in subs this week. Honestly, the largest influx I've had in one week since I started this thing (way back in 2011). 

Last week's trends have brought so many new folk running (hi!). If you're new and you missed the fuss, you can read last week's edition right here

What have I been up to, well, on the DL I've been going and giving the occasional top secret talk, freelancing a bit on other top secret work, and also - my favourite part - just hanging out with my children. 

Only one more week left of this bliss before... I'll tell you next week :) 

In this week's edition, we'll find: WOMEN BEING AMAZING, some random COMIC BOOK MOVIE stuff (shocker), an update on last week's trends edition (some new numbers, and a link to where you can find the write-ups now), and a few other random bits and bobs as well.

Y'know, THINGS. 

The bonus section may or may not be massive (we'll see how I feel when I get down there - and whether or not I can remember where I've stored all the links; my tabs are looking dangerously low in number). 

Shall we crack on with this thing then? 

LETS. 

1. THIS WOMAN IS INCREDIBLE



When someone 'smashes' a record, you probably think a few minutes here or there maybe? No, not Jasmin Paris. She broke the record by TWELVE HOURS.

My mate Joe (the source of this story) summed it up brilliantly: 

"This is completely insane. She is some kind of superhuman. She ran the won the race, set a new record, expressed breast milk at the checkpoints, only slept for three hours, was hallucinating and she did the whole think on a one week “break” from writing her PhD thesis."

Amazing story. Go read it
2. SHAZAM!

In which James gets sold on a movie by a SINGLE GIF. 

This one, in fact. 



Taken from the first part of this trailer, SHAZAM, if you've never heard of him, is a kid who happens to get turned into a superhero.

The pitch for the movie, which I am totally on board with is, basically BIG, but instead of waking up as Tom Hanks, the kids wakes up as Superman. 



Yeah, I'm in. 

Also: SCROLL UP AND LOOK AT THE GIF AGAIN, ISN'T IT GREAT?!

PS. I'm a nerd. I've been saying SHAZAM! like this for years. I knew knew knew that as soon as the movie others would do it. YOU MARK MY WORDS. 

 
3. #BONUSTRENDS2019: AN UPDATE

I'm sure I say it every week but truly you're all so bloody lovely. The number of emails, tweets, and private messages I had on the trends inspired me to write them up formally yesterday, as LinkedIn posts. 

Trend 1. Let's talk about Stories
Trend 2. Let's talk about Audio
Trend 3. The Politicians are Coming

Since first writing this lot up last week, I If you want one link to rule them all, I've hosted the above links (as well as a few bonus noodles) in this handy Twitter thread for y'all to favourite-for-later. So there's that. 

The other bits I wanted to cover off in this section were all the other trend-related things that have happened since last week. And there are a fair few:
And then, two days ago, this happened: 



------------

Oh, the screengrab doesn't have the most important piece in it:

"The Competition and Markets Authority has not made a finding on whether the influencers named breached consumer law, but said all of them volunteered to change their practices following an investigation.

However, if they fail to comply with the agreement reached with the CMA, they could be taken to court and face heavy fines or prison sentences of up to two years."


Emphasis mine. Obvs. 

TWO YEARS IN PRISON.

FOR NOT PUTTING #AD ON YOUR GRAM ABOUT YOUR FREE £2K WATCH THO. 

🔥🔥🔥🔥🔥


A few things on this:

First, it is an absolute imperative that you put some time aside and read the new CMA guidance on how to be transparent with your followers

Second, I hate to say I told you so but I TOLD YOU SO (in 2013). 

Third, in December 2017, my old trend-writing partner-in-crime, Marshall Manson, wrote a section about how the 'Tragedy of the Commons' was a perfect analogy for what was happening in influencer marketing. He couldn't have been more right. This is that. And it's not going away.

Fourth, and this is a minor point, it has been an absolute blast watching the influencers of Twitter, Instagram, and YouTube lose their collective sheeeeeet over this. Lots of stamping of feet and crying from people that have only read the headlines and not the actual guidance (again, you should read that). It's still going on out there - if you know where to look.

Fifth and final point (on this at least): I do love the whole 'We agree to follow the law' thing. Hilarious. 

--- 

It feels good to get all this trend stuff out. I'm glad you're enjoying and engaging with it. I'll be keeping an eye out for more proof points as the year develops - I'd love it if you did too. Find something interesting or relevant? Hit that reply button!

Also, lol.

 
4. YOU'VE GOT ANOTHER THING COMING?

There's a phrase. 

You've been doing it wrong. 

If you've got 'another thing coming', you've got another think coming



 

5. "WHAT HAS BEEN LOST ON THE FACEBOOK SWINGS HAVE BEEN GAINED ON THE INSTAGRAM ROUNDABOUTS"

I came close to putting it in the trends piece above.

But I think it's worth a section on its own. 

The quote itself is from a session between Sir Martin Sorrell and Scott Galloway at DLD 19 - 'The State of Play of Media'. SMS says it quite early on - and he's spot on. Scott's subsequent piece on what to do re: FB's CEO and COO is also great watching. 

In short, this is well worth 25mins of your time

THE ESSENTIALS: 

To the newbies, The Essentials are the weekly links to what's the latest with the Me Too movement. Any article. Any press. Any story. Any white male firing. If it happens, it's here. 

- Cardi-B.
- #MeToo in Silicon Valley
- South Korea
- More on Surviving R Kelly

There's nothing further on Gilette. I think I said enough last week. 

 

THE BONUS LINK SECTION

Here are your bonuses for the week. Use them wisely. Remember children, neglected tabs rot your brain... 

YOU ARE APPROACHING THE END OF THE NEWSLETTER, PLEASE ALIGHT CAREFULLY AND TRY TO LEAVE ANY BELONGINGS BEHIND 

Well done for reaching the end of the newsletter!

I've got a weekend of playing ANTHEM ahead of me (not heard of it? details here) and, while we're on the gaming front, I'm hoping to find some time this weekend to submit a POV to the Commons Select Committee regarding its current investigation into whether gaming is helpful or harmful to society.

If you're a gamer then you should take a look as well.

This week is a short farewell as I feel like I've spent the last two days just writing non-stop (it's great - but I need a break).

I'm going to leave you, instead, with the utterly brilliant Richard E. Grant being so utterly amazed and humbled that he has received his first Academy nomination.

Let this give you life on this cold Friday - as it has for me.

Until next time,

Whatley out x.



 
Copyright © 2019 James Whatley, All rights reserved.


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