Spring has sprung! Just like your house and car need spring cleaning, so does your communications approach. The rules of engagement change all the time, and honestly, it’s hard for most people to keep up. That’s where we come in. It’s literally our job to stay on top of the latest best practices and trends in public relations, strategic communication, and advocacy. Enjoy our latest tips and advice, below.

Sarah Erkmann Ward, APR
President, Blueprint Alaska
The Leaderboard
MJ Thim, Anchorage Police Department
This month, Sarah sat down with MJ Thim, director of community relations at the Anchorage Police Department. Click the video below for his thoughts on how police departments are stepping up communications efforts in response to public demand.
Click to watch MJ Thim's interview with Sarah Erkmann Ward.
Your brand has been "cancelled." Now what?
Our own Cassi Campbell recently presented to the Anchorage Chamber’s Young Professionals Group (YPG) on the hot topic of “cancel culture.” She gave pointers for preventing it from happening in the first place, and how to react if you find yourself (or your business) on the ropes. Watch her presentation, here ⬆️.
See more of the Alaska Young Professional Summit
Blueprint’s Tony Spiroski is the YPG’s outreach chair, and moderated several sessions during the two-day professional development event. Click to watch.
April is the Public Relations Society of America's APR Month
APR, or Accreditation in Public Relations, distinguishes PR pros as leaders and mentors with exceptional drive, professionalism, and principles. Our own fearless leader Sarah Erkmann Ward earned her APR six years ago. She frequently shares her expertise with others through seminars and speaking opportunities. Follow us on Facebook for information on upcoming opportunities to hear her in action.  
Why you should monitor your competition's crisis
You’ve probably spent time researching your company or brand’s competition, but have you given thought to paying extra attention when they are in crisis? Monitoring your competition during tough times can provide competitive insights not normally revealed to the public. Learn more by clicking the photo to read our latest blog post on this topic.
Wrapping up volunteer month: Why do we help others?
This month, the team at Blueprint reflected on our volunteer work and why it’s not only the right thing to do, but also strategically important for professionals. Click on the picture ⬆️ to learn more.
VOTE! Anchorage's mayoral runoff election ends May 11
The mayoral runoff election is underway in Anchorage. Here what voters need to know:
  • Ballot packages have been mailed to qualified voters. Check your mailbox! 
  • Secure drop boxes are located around Anchorage and ready to accept ballots 
  • Ballots being returned by mail must be stamped and postmarked no later than May 11, and received by noon on May 21. 
  • For more details, visit
How to make work meetings shorter and more productive
Are you getting the most out of your work meetings? Or do they drone on with little being accomplished? Concise communication is key to successful work meetings. Dive deeper into this topic by visiting: Smart Brief.
  • Speak less and allow others to engage and ask questions
  • Brainstorm and share ideas to ensure everyone is on track
  • Use multiple tactics to communicate 
  • Share the important information at the beginning
  • Don't just fill the silence but have a meaningful conversation
2021 Anchorage Municipal Election with Jeff Landfield
Political writer Jeff Landfield gave big props to Blueprint Alaska during his live coverage of the May 2021 Anchorage mayoral election. Check it out! 
Another year, another list of up-and-coming young professionals
Congratulations to Tessa Walker Linderman, co-lead of the Alaska Vaccine Task Force with the Alaska Department of
Health and Social Services and Mike Rovito, deputy director of the
Alaska Power Association, for making the Alaska Journal of Commerce's Top Forty under 40! We couldn't be prouder to work with two of Alaska's best and brightest. 
Sleeves up for Summer!
Let's get Alaska up and running by rolling up our sleeves and vaccinating this summer. The Department of Health and Social Services has many COVID-19 vaccination appointments available for individuals ages 16 and older. Governor Dunleavy talks more about DHSS’ “Sleeves up for Summer” initiative in the above video. 
Cassi Campbell
Senior Account Executive
Tony Spiroski
Junior Account Executive
Digital Intern
What can Blueprint Alaska do for you?
  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting
Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
Copyright © 2021 Blueprint Alaska, All rights reserved.

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