The workforce is undergoing a titanic shift, as evidenced by employers who can’t find enough workers in this post-pandemic stage. Competition for skilled employees is sure to become even more intense. How can you attract and retain the best people? We offer tips, below, to guide companies and organizations through the process of making themselves more appealing to today’s empowered workforce.

We’re passionate about staying ahead of the latest trends in public relations, advocacy, and public affairs. Need help with your communications? Call us. Consultations are always free.
Sarah Erkmann Ward, APR
President, Blueprint Alaska
The Leaderboard
Ben Mohr, Executive Director of the Kenai River Sportfishing Association
Fish on! This month’s Leaderboard interview takes place on the banks of the beautiful Kenai River, where the Kenai River Sportfishing Association works to protect one of the state’s most famous waterways. Listen in on Sarah’s conversation with KRSA Executive Director Ben Mohr.
Employees rule. Are you doing enough to keep your people?
Employees are the building blocks of any brand or business. Given the current shortage, finding and keeping talented employees should be a top priority for all companies. Click the photo to read our latest blog post on how to attract and keep motivated workers.
Customers want to say nice things about you online.
Recent studies conclude that customers prefer to praise good customer support rather than comment on negative experiences. Consumers are waiting for a chance to say great things about your company or brand. Are you giving them something to rave about?
These social media statistics will blow your mind!
Social media platforms have evolved into great advertising spaces for businesses. Staying current on the latest social media trends gives you a competitive edge that makes the most out of your social media. Click the photo for statistics that will surprise you.
A tee-rific day out of the office!
Cassi continued her annual tradition of participating in the Greater Palmer Chamber of Commerce's Best Ball Golf Tournament recently. Pictured here (L to R) is her team Aaron Tenge (Double Shovel Cider Co.), Shauna Boquist (Alaska Physical Therapy Specialists), Cassi, and Anna Johnson (HDL Engineering).
Sarah's working hard, as always! 😉
Tough day at the office. Here’s Blueprint President and CEO Sarah Erkmann Ward fishing (oops, we mean working hard) with KRSA Executive Director Ben Mohr and The Cannery Lodge owner Ron Hyde.
On Our Calendar
Look for Blueprint Alaska at these community events:

July 1: Anchorage Mayoral Inauguration  

July 20: Alaska Chamber Premier Business Awards 

August 18-20: Kenai River Classic

Offer your employees important information about COVID vaccine options with DHSS presentations
Empower your employees with information. Sign up for a vaccine presentation at your workplace! Visit the DHSS website to request a presentation. 
Alyeska renews agreement with AHTNA
AHTNA and Alyeska just renewed their longtime friendship agreement. The two organizations' relationship goes back over 40 years.
Senior Account Executive
Digital Intern
What can Blueprint Alaska do for you?
  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting
Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
Copyright © 2021 Blueprint Alaska, All rights reserved.

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