Welcome to the latest edition of the Alaska Strategist. 

This month, we dig into why everyone who wants or needs to communicate well should take advantage of the PESO model. Despite the odd-sounding name, it’s now an industry standard that every company or organization should use. Having a tough time finding talent? Listen to Major Amy Slinker with the Alaska Army National Guard talk about a new partnership to connect veterans with employers right here in Alaska. And finally, if you need a break from online negativity, be sure to click on the video under the clickbait header. You won’t regret it. Happy Thanksgiving! 🦃

Sarah Erkmann Ward, APR
President, Blueprint Alaska

The Leaderboard
Major Amy Slinker, Alaska Army National Guard
Many veterans are looking for job opportunities, and almost every employer in the state needs good job candidates. Hear from Major Amy Slinker about an innovative new partnership that matches veterans with Alaska employers.

Why the PESO model is best for utilizing available tools and reaching Alaskans far and wide. 

Podcast Alert!
Our own Sarah Erkmann Ward, APR, recently joined the Nashville-based Public Relations Review podcast for an entertaining and informative conversation about running a successful campaign. Whether it’s a vote-seeking effort, or a community project like adding sidewalks to a neighborhood, certain rules apply.

How leaders should take their cue from TV's Ted Lasso 
Ted is a popular character among Apple TV users. In his series, he shows how audiences are calling for a new kind of empathy and compassion.

Research shows empathy is the most important leadership skill
Empathy has taken on a new level of meaning and priority that has driven significant business results.
Is strategy your thing? Want to work with a passionate and dynamic team on all things Alaska? It's your lucky day, because here's your chance!
Click on the photo above for the full job description.
Our sister agency, Thompson & Company, is also hiring! Click on the photo above to see a list of current job openings. 
Look for Blueprint Alaska at these community events:
November 29: Twitter #TravelAlaskaChat on Alaska's Indigenous cultures
December 8: Commonwealth North 15th Annual Legislative Meet and Greet
December 8-9: Alaska Chamber Winter Forum
December 18: 13th Annual Special Olympics Polar Plunge
After taking a year off, the 38th Annual Conference & Trade Show will be held in person this coming March.
Michelle will be stepping into her next role with PRSA as 2022 Chair-Elect and upcoming 2023 Chair. 

Need some joy in your day? 
This video compilation of a Yellow Lab jumping into mounds of raked leaves is laugh out loud funny.

Senior Account Executive
What can Blueprint Alaska do for you?
  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting
Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
Copyright © 2021 Blueprint Alaska, All rights reserved.

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