Spring is here and with it, long lines at the car wash and bright orange trash bags piled up alongside the state’s highways. As beautiful as Alaska is, we still need to freshen up with the change of seasons. The same is true of a business or organization’s marketing and public relations plans. Is your content fresh and compelling, or old and gray like the grainy, melting snow? With Alaska seemingly crawling out from under the pandemic and with more federal cash headed to the state, it’s time to dust off your promotional plans and make sure what you have to say is relevant, engaging, and targeted at the right clients. Need help? Call us. Consultations are always free.
Sarah Erkmann Ward, APR
President, Blueprint Alaska
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The Leaderboard
Women lead most of the state's resource development trade organizations
In honor of Women's History Month, Blueprint Alaska recognized the remarkable female leaders within the natural resource development industry. Whether it's fishing, forestry, mining, oil and gas, tourism, or construction, these fearless women lead the way in responsible development of Alaska's natural resources.
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Alaska women's panel discussion led by Sarah Erkmann Ward, APR.
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RESOURCEful Team
As seen above, women lead many important Alaska organizations. Our team designed these "trading cards" to highlight this amazing fact. Click on the photo below to see the all-star lineup.
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Vote! Vote! Vote!
The last day to vote in Anchorage’s Regular Municipal Election is next Tuesday, April 6. Ballot packages were mailed to qualified Anchorage voters last month. Completed ballots can be deposited into a secure drop box, returned to an Anchorage Vote Center, or mailed.
- Ballots being returned by USPS mail must be postmarked no later than April 6, 2021 and must be received by April 16, 2021.
- For more information regarding the upcoming election, visit the Municipality of Anchorage website.
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Mark your calendars for Sarah's AMA presentation
Who: Sarah Erkmann Ward, APR
What: When PR & Marketing Collide: Making it Work for You
When: Thursday, April 8 from 12-1PM
Why: Learn how combining marketing and public relations can improve a brand's performance.
How: The course is free for AMA members, and $10 for non-members.
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Female Alaskan Legislators share their best advice
To highlight the talented women in the Alaska State Legislature, we asked female legislators to share the best advice they’ve received about being a woman in public service. Visit our latest blog to hear their insights.
Thank you to Rep. Sara Hannan; Senator Natasha von Imhof; Rep. Ivy Spohnholz; Rep. Cathy Tilton; Senator Elvi Gray-Jackson; and Rep. Sara Rasmussen for sharing their wisdom with us!
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Do you know your organization's online reputation?
Managing your organization's online reputation is no simple task. Read our recent blog post for tips on how to navigate this critical business task effectively. |
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Sleeves up, Alaska! Schedule your Covid-19 vaccine today
Vaccines are now available to anyone 16 and older, living or working in Alaska. Make an appointment by visiting the Alaska Department of Health and Social Services website, calling 1-907-646-3322, or emailing covid19vaccine@alaska.gov. #SleevesUpAK
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AKOG Musher, Josh McNeal, completes his first Iditarod
In addition to being an AKOG employee, Josh runs Crooked Creek Kennel with his wife Jobie. McNeal and his team of dogs safely ran and finished the Iditarod, for the first time, on March 17, 2021. Way to go, Josh! #PeoplePridePetroleum
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What can Blueprint Alaska do for you?
- Public affairs campaigns
- Strategic communication
- Reputation management
- Crisis communication
- Political strategy and campaigns
- Stakeholder/influencer outreach and engagement
- Coalition building and development
- Media relations and training
- Strategic social media campaigns
- Employee advocacy and engagement
- Copywriting
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Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
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