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Welcome to the latest edition of the Alaska Strategist. Check out our tips for how not to sound whiny when you send emails, and why most PR people flinch when you call them a “publicist.” Anchorage Mayor Bronson shares his “fast five” with us, and Rob Gillam with McKinley Management tells us why we should be optimistic about the state’s economic future. As always, we’re staying on top of all things communications and public affairs. Let us know if we can help your business or organization- consultations are always free.

Sarah Erkmann Ward, APR
President, Blueprint Alaska
CURRENT EVENTS
The Leaderboard
Rob Gillam, McKinley Management
McKinley Management has a LOT going on in Alaska right now, and leaders think the state's best days are in front of us. Why? Listen to CEO/CIO Rob Gillam explain his vision for Alaska. 
COMMUNICATIONS CORNER
They sound like the same thing but could not be more different. Don't hire one when you really want the other.
Did you know our brains are wired to read emails in a negative way? Fast Company provides five phrases to avoid and suggests alternatives to ensure your emails are positively received.
That's right, we're hiring! Click on the photo above for the full job description.
Our sister agency, Thompson & Company, is also hiring! Click on the photo above to see a list of current job openings. 
ON OUR CALENDAR
Look for Blueprint Alaska at these community events:

September 9-11: Kenai River Women's Classic 

September 20-22: Public Relations Society of America (PRSA) Counselors' Academy conference, Nashville, TN 

September 27-October 2: I Love Anchorage (@iloveanchorage) Instagram takeover

September 29: PRSA Alaska Aurora Awards (Virtual)

CLIENT LOVE
Last week, the Alaska Chamber announced a new vaccination incentive program. Now through October 30, Alaskans vaccinated for COVID-19 are eligible to enter the Alaska Chamber’s “Give AK a Shot” drawing for a chance to win $49,000.
A total of 18 prize drawings split between two categories (Adults and youth) will be awarded. Visit the program website to enter (age 18+ or ages 12-17), see the prize schedule, or read frequently asked questions.
HealtheConnect: HIEs help health care meet cost savings goals
Health information exchanges (HIE) allow providers to electronically share patient data across the system. Could they help achieve a nationwide infrastructure that solves current challenges?
AOGA continues tradition of hosting
"Energy Day" at the Alaska State Fair

Each year, the Alaska Oil and Gas Association sponsors Energy Day on the first day of the Alaska State Fair. This year's event featured a free photo booth, swag, and prizes. #PeoplePridePetroleum
Alyeska Pipeline's annual Pump 5 Fun Run a success
Nearly 40 TAPS workers participated in-person or virtually in Alyeska's 2021 Pump 5 Fun Run. Fun fact: Safety measures are part of the race. For example, volunteers formed a bear watch group, and conducted a helicopter overflight.
MEET THE TEAM
President
Senior Account Executive
What can Blueprint Alaska do for you?
  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting
Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
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