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Anyone expecting 2021 to be less gut-wrenching than 2020 is likely disappointed. While some indicators point toward getting back to “normal,” it is still a slog for many. In these tense times, communications can make or break an organization. Even well-meaning companies can step in it despite good intentions. Read on for tips for communicating with customers and clients successfully in this environment, and see if you can make a few simple changes that will keep you out of trouble. Of course, we’re here to help if you need us. Consultations are always free. 

Sarah Erkmann Ward, APR
President, Blueprint Alaska
Digital Media Intern
We're hiring an entry-level, part-time digital media intern! This paid position will remain open until the right candidate is identified.
The Leaderboard
Ella Ede, Alaska Resource Education
How do Alaska’s students learn about the state’s many natural resources? That question is best answered by Ella Ede, the charismatic executive director at Alaska Resource Education. ARE takes resource-focused curriculum directly into classrooms. Sarah Erkmann Ward sat down with Ella to see how they do it, and what’s new in 2021. 
Click to watch Ella Ede's interview with Sarah Erkmann Ward.
How to track the 2021 legislative session
As of now, the Alaska State Capital in Juneau will be closed to in-person visitors due to COVID-19. With so many meaty issues up for debate this year, how can Alaskans follow what’s going on? Here are some tips for staying informed
Times are tense. Avoid unforced errors.
With the pandemic dragging on for almost a year and a prolonged election hangover, consumers are looking for specific messages from brands they trust. Sarah Erkmann Ward offers tips for communicating effectively in this tense environment
PRSA luncheon focuses on how to build crisis immunity
The stress of living and working through a crisis is serious stuff. While we can’t change the way our bodies are hard-wired to react to emerging threats, we can take steps to keep our fight-or-flight response from causing us to lose it when the stakes are high. The Public Relations Society of America Alaska Chapter (PRSA) is hosting a live webinar featuring nationally renowned crisis speaker Jon Goldberg, of New Jersey-based Reputation Architects. Jon will speak about building “crisis immunity” in a professional setting. Blueprint Alaska is a proud sponsor of the event. 
AEDC 2021 Economic Forecast Virtual Luncheon
It’s that time of year. AEDC President & CEO Bill Popp will present the 1-Year Economic Forecast for Anchorage and share the results of the following updates and reports:
  • Year-End Real-Time Jobs Intelligence Report
  • Employment Report
  • Housing Update
  • Jobs Update
  • Anchorage Consumer Optimism Index
  • Business Confidence Index
AEDC luncheons are a must for business leaders. Registration is required
Go Red for Women
Go Red for Women is almost here! Anchorage is scheduled for Wednesday, February 10, and Fairbanks for Friday, February 26. Always a fun event, this year’s digital experience is bringing all the action and heart-health advocacy of an in-person event straight into participants’ homes. 
Security Aviation adds another Lear45 to its fleet
New year, new jet! Security Aviation recently added a second Bombardier Learjet 45 to its existing fleet, the only such aircraft available for charter in Alaska. The Learjet is available for charter 24/7, and seats up to eight passengers. It cruises at 535 mph with a range in excess of 2,000 statute miles.
Commonwealth North has developed an online tool to give Alaskans the power to show off the revenue and spending choices they would make to balance the State of Alaska's budget. The results of the project, Alaska Budget Choices, will be presented to the Governor and legislators.
Cassi Campbell
Senior Account Executive
Tony Spiroski
Junior Account Executive
What can Blueprint Alaska do for you?
  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting
Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
Copyright © 2021 Blueprint Alaska, All rights reserved.

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