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As 2020 mercifully draws to a close, it’s a good time for businesses and organizations to prepare for what’s coming in 2021. Take stock: Is your website updated? Social media channels up-to-date and drawing people in? Can clients and customers find you online when they search? If you are unsure, take time now to ensure you have the tools you need. Read more below for our bold predictions for communications trends in 2021; are you ahead of the curve? We can help with your public relations and advocacy needs. Call us anytime—consultations are always free.

Sarah Erkmann Ward, APR
President, Blueprint Alaska
The Leaderboard
Nathaniel Herz, Alaska Public Media
Sarah Erkmann Ward recently sat down with Nathaniel Herz to discuss his role as a notable reporter with Alaska Public Media. Nathaniel covers climate change, environment, and government and politics for Alaska’s Energy Desk, a Regional Journalism Collaboration between Alaska Public Media and other radio, video and web media outlets across the state.
Click here to watch Nathaniel Herz's interview
Photo Courtesy of Alaska DHSS
"The eagle has landed"
Alaska received its first shipment of the COVID-19 vaccine earlier this week and vaccinations have begun. 35,100 doses of the Pfizer and BioNTech COVID-19 vaccine were safely distributed across Alaska. Frontline healthcare workers, long-term care facility residents and staff, certain EMS/fire personnel, Community Health Aide/Practitioners (CHA/Ps), and vaccine administrators are currently able to receive their first dose of the Pfizer COVID-19 vaccination. A shipment of 17,900 doses of the Moderna COVID-19 vaccine are expected to be delivered to Alaska later this month. Both vaccines require two doses.

We thank Alaska's COVID-19 Task Force, a joint partnership between the Alaska Department of Health and Socials Services and the Alaska Native Tribal Health Consortium, for being diligent in the organization and implementation of Alaska's vaccine distribution plan. 
Alaska is currently in Phase 1a of its COVID-19 vaccine availability; there are three COVID-19 vaccine availability phases. The vaccine supply is limited and will be increasingly available into 2021. Alaska's general public will have the choice to decide which vaccine, if any, they choose to receive during Phase 3. You can learn more about about the COVID-19 vaccine, community resources, and more by visiting DHSS's COVID-19 vaccine webpage.
Legislative Session
The Alaska State Legislature gavels in for its 90-day Regular Session on January 19, 2020. Alaskans can watch events live on Gavel to Gavel.
Legislative Fly-In
The Alaska Chamber's Legislative Fly-In will take off on January 27th and 28th of next year. While the 2021 Legislative Fly-In will be virtual, the Alaska Chamber plans to keep the agenda as similar as possible to the event's traditional format. To do so, the event will boast a total of three to four group presentations in addition to meetings with legislators. Registration details and additional information will be available in the coming weeks. We marked our calendars and look forward to seeing everyone "there!" To sponsor the Legislative Fly-In please contact Kati Capozzi, Alaska Chamber President & CEO, directly.
Alaska's ECHO Project is a series of virtual videoconferences organized by the UAA Center for Human Development that aims to provide educators, service providers, case managers, administrators, families, and others access to expert advice from professionals throughout the state and country. The COVID-19 ECHO is a partnership between UAA CHD, DHSS, the Alaska Department of Education & Early Development (DEED) and Project ECHO (Extension for Community Healthcare Outcomes) to help keep Alaskans informed about COVID-19. You can learn more by visiting DHSS's COVID-19 ECHO Informational Sessions webpage.
Three takeaways from working on campaigns in 2020
2020 was a big year for Blueprint Alaska, and an even bigger year for Cassi and Tony. Both were part of the team when they learned first-hand about campaign life, playing key roles in three of the major campaigns Blueprint worked on this year. Read our blog, Lessons learned from our first statewide election, for the takeaways gleaned from their first statewide election experience, in a Presidential Election year, nonetheless.
Five public relations trends to watch in 2021
With the end of 2020 fast approaching, it's time to peer into the swirling public relations crystal ball and make some bold predictions about what changes and trends we are likely to see in 2021. Read our latest blog, A look into the 2021 public relations crystal ball: Five trends to watch, to learn the five communications issues Blueprint Alaska predicts will stand at the forefront for public relations in 2021.
Alaskans voted No on 1
Blueprint Alaska is proud to have been part of the winning OneALASKA - Vote No on 1 campaign. It took an army of talented Alaskans and dedicated volunteers to achieve the result, but the real win is for the state's economy and jobs. Thanks for voting No on 1, Alaskans!
Click here to watch this Facebook video of campaign highlights from OneALASKA - Vote No on 1.
Alaska shines bright
Alaskans from all corners of the state came together, but safely apart, over the weekend to shine a light on 2021. DHSS hosted Bring Back the Light on Sunday, December 20th, to represent the brighter days to come, as well as commemorate the Alaskans we have lost to COVID-19. You can see photos and videos from the event by searching #WithYouAlaska on social media.
Alyeska Pipeline Service Co.
Congratulations to Alyeska Pipeline Service Company for earning a 30 million safety milestone! On December 15, 2020, Alyeska Pipeline's staff and TAPS workforce went 30 million hours without any Days Away From Work Cases (DAFWC). Six years with zero DAFWC is an impressive feat that any company should be proud of!
Cassi Campbell
Senior Account Executive
Tony Spiroski
Junior Account Executive
What can Blueprint Alaska do for you?
  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting
Blueprint Alaska is an advocacy and strategic communications firm headquartered in Anchorage. The firm works with a range of Alaskan industries from oil and gas to healthcare.
Copyright © 2020 Blueprint Alaska, All rights reserved.

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