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Here are my posts from this past month. Enjoy!
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The difference between a web designer and a web developer

By Heather M Schiefer on Nov 28, 2018 01:25 pm

Do you know the difference between a web designer and a web developer? Many people use these terms interchangeably. Whether it's because they don't know any better or they just don't care, I can't tell. I've even been guilty of using the term "developer" to describe myself. To be fair, I do have a proclivity [...]

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5 Great Gift Ideas that Support Small Business

By Heather M Schiefer on Nov 24, 2018 11:00 am

Here are 5 great gift ideas that support our small businesses. Even though #smallbusinesssaturday was last weekend, i wanted to give you some legitimate (not crappy) gift ideas you can get from your local shops. More specifically, local Spartanburg shops. I love shopping downtown. I don't get to do it as often as I'd like [...]

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Five reasons to #shopsmall all year.

By Heather M Schiefer on Nov 23, 2018 06:34 am

With tomorrow being Small Business Saturday I wanted to share a few reasons I try to #shopsmall all year. While Black Friday and Cyber Monday focus on big retailers, Small Business Saturday encourages consumers to remember the small businesses that are essentially the backbone of their communities. Five reasons to #shopsmall 1. Create jobs When [...]

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The power of entrepreneurial women

By Heather M Schiefer on Nov 19, 2018 06:53 am

The last twenty years in our journey as female entrepreneurs Freshbooks is always releasing really cool infographics on subjects that effect me personally. This one is especially fascinating as it chronicles the female entrepreneurial experience over the last two decades. In the time since I began my career in graphic design, the number of female-owned [...]

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Who am supporting this #GivingTuesday?

By Heather M Schiefer on Nov 15, 2018 09:52 am

Giving Tuesday Campaign for PFLAG Spartanburg If you follow me at all you've likely come to know that I became the Communications Director for our local PFLAG chapter. PFLAG provides support and education for allies and members of the LGBTQ community. I saw them setting really big goals with no real brand direction or organization. [...]

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November Color Palette

By Heather M Schiefer on Nov 14, 2018 06:54 pm

It's November. It's getting colder (even in the south), we've survived Halloween and we're preparing for Thanksgiving. Here are some cozy, warm palettes to inspire you. Butters is curled up on our bed. Her palette features warm neutrals that include dark browns, gold, rose and cream as well as a contrasting light grayish blue. [...]

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Lessons I Learned from Kolby

By Heather M Schiefer on Nov 07, 2018 02:52 pm

I'm going to deviate from my usual marketing / design blather to talk about a local business owner that recently took his own life. For the record, I never met this man. I had wandered into his establishment once a month for the last year or so for a networking event. He generously let the [...]

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How to create an automatic welcome email in MailChimp

By Heather M Schiefer on Nov 02, 2018 08:00 am

Create your own email automation in MailChimp In this video I will show you how to create an automatic welcome email in MailChimp. This is super helpful and a huge time saver when you have people signing up for an email list and you want to thank them or share relevant info with [...]

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