You may have read my post
on why I am slowly saying good-bye to social media. First, it was just going to be Facebook. Now I'm kind of re-evaluating my entire presence online thanks to this article
. The author launched their business just before I did and grew their following to an enormous 60,000 followers! So why leave all of that behind? Simple. It isn't real and it doesn't gain you a damn thing. All it really does is train us to create content for the algorithms and become mindless people-pleasers in the spirit of collecting a following and selling our brand.
"I personally believe that humans aren’t built to have relationships with thousands of people. We can care for a core group of friends and family, and beyond that our interactions will be short and shallow ..."
Small businesses, especially, need to make real connections. Jay Baer reported
that "92% of global consumers trust UGC (user-generated content) and WOM (word of mouth) more than advertising."
Pew Research Center reported
that most people would take a real-life recommendation over one on social media.